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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~isPartOf:"Psychology & marketing"
~subject:"Advertising effects"
~type_genre:"Article in journal"
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Advertising effects
Social Web
296
Social web
296
Consumer behaviour
186
Konsumentenverhalten
186
Internet marketing
185
Online-Marketing
185
social media
89
Brand management
88
Markenführung
88
Viral marketing
73
Virales Marketing
73
Beziehungsmarketing
63
Relationship marketing
63
Werbewirkung
60
Brand image
53
Markenimage
53
Advertising
49
Werbung
49
Social network
24
Soziales Netzwerk
24
Brand
23
Facebook
23
Markenartikel
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Online retailing
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Online-Handel
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Marketing management
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Marketingmanagement
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Web 2.0 technologies
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Web 2.0-Technologien
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Mediennutzung
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social media marketing
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E-commerce
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Electronic Commerce
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electronic word-of-mouth
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Instagram
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purchase intention
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Celebrity endorsement
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60
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60
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Chung, Yoo Jin
2
Dodoo, Naa Amponsah
2
Kim, Eunice
2
Kwon, Eun Sook
2
Abbasi, Amir Zaib
1
Acikgoz, Fulya
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Aghniadi
1
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Bang Nguyen Viet
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1
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1
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1
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1
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1
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1
Bäck, Anna-Maria
1
Chan, Terri H.
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Dias, Álvaro Lopes
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International journal of internet marketing and advertising : IJIMA
Journal of promotion management : innovations in planning and applied research
Psychology & marketing
International journal of advertising : the review of marketing communications
39
Journal of advertising research
34
Journal of business research : JBR
26
Journal of marketing communications
26
International journal of advertising : the quarterly review of marketing communications
18
Journal of retailing and consumer services
17
Journal of advertising : official publication of the American Academy of Advertising
15
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
14
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
10
International journal of electronic commerce : IJEC
9
Journal of current issues and research in advertising
9
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
9
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
8
Cogent business & management
7
Journal of electronic commerce research : JECR
7
Journal of promotion management : JPM
6
Marketing intelligence & planning
6
Young consumers : insight and ideas for responsible marketers
6
Journal of internet commerce
5
Journal of marketing management : MM
5
European journal of marketing : EJM
4
Information systems research : ISR
4
International journal of consumer studies
4
Journal of global marketing
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Journal of marketing research : JMR
4
Management science : journal of the Institute for Operations Research and the Management Sciences
4
Marketing : ZFP ; journal of research and management
4
The journal of applied business research
4
International journal of electronic marketing and retailing : IJEMR
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of current issues and research in advertising : JCIRA
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of marketing
3
Journal of marketing research
3
Journal of marketing theory and practice : JMTP
3
Management : journal of contemporary management issues
3
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ECONIS (ZBW)
60
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1
Viewer responses to product messages using one-person media influencers
Han, Kyoo-Hoon
;
Lee, Eunmi
- In:
International journal of internet marketing and …
15
(
2021
)
1
,
pp. 104-122
Persistent link: https://www.econbiz.de/10012512698
Saved in:
2
Analyzing the influence of social media influencer's attributes and content esthetics on endorsed brand attitude and brand-link click behavior : the mediating role of brand content...
Mir, Imran Anwar
;
Salo, Jari
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10014447577
Saved in:
3
A simplified mobile advertising model to study advertising spreading through personal social networks and branded apps
Garcia-Davalos, Alexander
;
Garcia-Duque, Jorge
- In:
Journal of promotion management : innovations in …
29
(
2023
)
8
,
pp. 1104-1137
Persistent link: https://www.econbiz.de/10014369753
Saved in:
4
Consumer response to online behavioral advertising in a social media context : the role of perceived ad complicity
Ghanbarpour, Tohid
;
Sahabeh, Easa
;
Gustafsson, Anders
- In:
Psychology & marketing
39
(
2022
)
10
,
pp. 1853-1870
Persistent link: https://www.econbiz.de/10013465120
Saved in:
5
How multitasking during video content decreases ad effectiveness : the roles of task relevance, video involvement, and visual attention
Sun, Shuoya
;
Wojdynski, Bartosz W.
;
Binford, Matthew T.
; …
- In:
Journal of promotion management : innovations in …
28
(
2022
)
1
,
pp. 91-109
Persistent link: https://www.econbiz.de/10012801957
Saved in:
6
If a picture is worth 1000 words, how much is a video worth : the influence of ad format on ticket purchasers' ad clicks
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of promotion management : innovations in …
30
(
2024
)
3
,
pp. 416-443
Persistent link: https://www.econbiz.de/10014513559
Saved in:
7
Understanding gamification advertising effectiveness in an s-commerce context : a study in an emerging market
Bang Nguyen Viet
;
Nguyen Yen Thi Hoang
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 552-582
Persistent link: https://www.econbiz.de/10014513564
Saved in:
8
Why is social network site advertising ineffective? : seeking answers using a holistic theoretical framework, multi-platform approach
Korgaonkar, Pradeep
;
Becerra, Enrique
;
Londoño, Juan Carlos
- In:
Journal of promotion management : innovations in …
30
(
2024
)
2
,
pp. 157-186
Persistent link: https://www.econbiz.de/10014447593
Saved in:
9
Consumer responses to elements of visual esthetics on a brand's instagram page
Permell, Solange Renée
;
Pacheco, Barney G.
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 583-614
Persistent link: https://www.econbiz.de/10014513565
Saved in:
10
The role of well-being in consumer's responses to personalized advertising on social media
De Keyzer, Freya
;
Buzeta, Cristian
;
Lopes, Ana Isabel
- In:
Psychology & marketing
41
(
2024
)
6
,
pp. 1206-1222
Persistent link: https://www.econbiz.de/10014531207
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