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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~isPartOf:"Psychology & marketing"
~subject:"Markenführung"
~type_genre:"Article in journal"
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Markenführung
Social Web
296
Social web
296
Consumer behaviour
186
Konsumentenverhalten
186
Internet marketing
185
Online-Marketing
185
social media
89
Brand management
88
Viral marketing
73
Virales Marketing
73
Beziehungsmarketing
63
Relationship marketing
63
Advertising effects
60
Werbewirkung
60
Brand image
53
Markenimage
53
Advertising
49
Werbung
49
Social network
24
Soziales Netzwerk
24
Brand
23
Facebook
23
Markenartikel
23
Online retailing
23
Online-Handel
23
Marketing management
22
Marketingmanagement
22
Web 2.0 technologies
22
Web 2.0-Technologien
22
Media usage
19
Mediennutzung
19
social media marketing
18
E-commerce
17
Electronic Commerce
17
electronic word-of-mouth
16
Instagram
15
purchase intention
15
Celebrity endorsement
14
Celebrity-Werbung
14
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3
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Article
88
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Article in journal
Aufsatz in Zeitschrift
88
Language
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English
88
Author
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Loureiro, Sandra Maria Correia
4
Ibrahim, Blend
3
Rita, Paulo
3
Sarmento, Eduardo Moraes
3
Guerreiro, João Pedro Silva Martins
2
Ha, Louisa
2
Kwon, Eun Sook
2
Trespeuch, Léo
2
Xue, Fei
2
Zhou, Lijie
2
Ababneh, Bashar
1
Aboulnasr, Khaled
1
Abuljadail, Mohammad
1
Ahuja, Vandana
1
Al-Mamun, Abdullah
1
Aljarah, Ahmad
1
Almodarresi, Seyed Mahdi Alhosseini
1
Annamalai, Balamurugan
1
Ansari, Azarnoush
1
Antoniadis, Ioannis
1
Ardekani, Saeid Saeida
1
Assimakopoulos, Costas
1
Bahtiar Mohamad
1
Baltas, George
1
Bang, Nguyen
1
Bargoni, Augusto
1
Barretta, Paul G.
1
Basaran Borsai, Anne Marie
1
Bauer, Brittney C.
1
Bhattacharjee, Debashree Roy
1
Bilro, Ricardo Godinho
1
Boeck, Harold
1
Burroughs, Benjamin
1
Chan, Terri H.
1
Chay Yau Choon
1
Cho, Su Yeon
1
Choi, Yunmi
1
Chung, Yoo Jin
1
Clément, Alexandre
1
Dam, Linda
1
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Published in...
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International journal of internet marketing and advertising : IJIMA
Journal of promotion management : innovations in planning and applied research
Psychology & marketing
Journal of business research : JBR
105
The journal of product & brand management
56
Journal of retailing and consumer services
54
The journal of brand management : an international journal
54
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
31
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
29
Journal of marketing communications
23
Journal of marketing management : MM
20
Business horizons
19
International journal of advertising : the review of marketing communications
18
Journal of internet commerce
18
Tourism management : research, policies, practice
17
Marketing intelligence & planning
16
Journal of marketing management : JMM ; journal of the Academy of Marketing
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Journal of marketing
14
Cogent business & management
13
Journal of fashion marketing and management
13
Asia Pacific journal of marketing and logistics
12
International journal of electronic marketing and retailing : IJEMR
12
Technological forecasting & social change : an international journal
12
Industrial marketing management : the international journal for industrial and high-tech firms
11
European Sport management quarterly : ESMQ
10
Journal of global marketing
10
Journal of media business studies
10
Journal of promotion management : JPM
10
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
9
International journal of advertising : the quarterly review of marketing communications
9
International journal of consumer studies
9
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
Journal of service management
9
Journal of strategic marketing
9
Journal of the Academy of Marketing Science
9
Marketing theory
9
European journal of marketing
8
European journal of marketing : EJM
8
International journal of contemporary hospitality management
8
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ECONIS (ZBW)
88
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88
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1
The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan
;
Zadeh, Maryam Memar
;
Haggerty, Nicole
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
Saved in:
2
Analyzing the influence of social media influencer's attributes and content esthetics on endorsed brand attitude and brand-link click behavior : the mediating role of brand content...
Mir, Imran Anwar
;
Salo, Jari
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10014447577
Saved in:
3
A brand-centric framework for ephemeral media : conceptual approach to Instagram stories
Pınarbaşı, Fatih
- In:
International journal of internet marketing and …
15
(
2021
)
5/6
,
pp. 570-592
Persistent link: https://www.econbiz.de/10012670730
Saved in:
4
A simplified mobile advertising model to study advertising spreading through personal social networks and branded apps
Garcia-Davalos, Alexander
;
Garcia-Duque, Jorge
- In:
Journal of promotion management : innovations in …
29
(
2023
)
8
,
pp. 1104-1137
Persistent link: https://www.econbiz.de/10014369753
Saved in:
5
The younger, the TikToker : investigating social media ad platforms for young American and Chinese users
Choi, Yunmi
;
Shim, Sung Wook
;
Jeon, Minhee
- In:
Journal of promotion management : innovations in …
30
(
2024
)
3
,
pp. 513-532
Persistent link: https://www.econbiz.de/10014513562
Saved in:
6
Consumers' journey toward brand loyalty using social media brand community engagement : a case of fashion brands
Kiran, Faiqa
;
Lodhi, Suleman Aziz
;
Sabbir, Rizwan
; …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 129-156
Persistent link: https://www.econbiz.de/10014447588
Saved in:
7
(Over)eating with our eyes : an examination of mukbang influencer marketing and consumer engagement with food brands
Dam, Linda
;
Basaran Borsai, Anne Marie
;
Burroughs, Benjamin
- In:
Journal of promotion management : innovations in …
30
(
2024
)
2
,
pp. 227-251
Persistent link: https://www.econbiz.de/10014447612
Saved in:
8
Consumer responses to elements of visual esthetics on a brand's instagram page
Permell, Solange Renée
;
Pacheco, Barney G.
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 583-614
Persistent link: https://www.econbiz.de/10014513565
Saved in:
9
Is this really me? : investigating brand personality self-congruity on consumer behavior in video-based social media
Bargoni, Augusto
;
Giachino, Chiara
;
Gutuleac, Rada
; …
- In:
Psychology & marketing
41
(
2024
)
5
,
pp. 1115-1132
Persistent link: https://www.econbiz.de/10014530974
Saved in:
10
Users' brand page participation : a new construct to measure participation on social networking sites
Langaro, Daniela
;
Salgueiro, Maria de Fátima
;
Rita, Paulo
- In:
International journal of internet marketing and …
14
(
2020
)
2
,
pp. 135-151
Persistent link: https://www.econbiz.de/10012252807
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