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~isPartOf:"International journal of production research"
~isPartOf:"Journal of retailing"
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Search: subject_exact:"Loyalty card"
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Kundenbindungsprogramm
18
Loyalty program
18
Consumer behaviour
11
Konsumentenverhalten
11
Beziehungsmarketing
8
Relationship marketing
8
Rabatt
5
Rebate
5
Theorie
5
Theory
5
Sales promotion
4
Verkaufsförderung
4
E-commerce
3
Einzelhandel
3
Electronic Commerce
3
Retail trade
3
Brand management
2
Competition
2
Customer satisfaction
2
Food retailing
2
Food trade
2
Kundenzufriedenheit
2
Lebensmitteleinzelhandel
2
Lebensmittelhandel
2
Loyalty programs
2
Markenführung
2
Marketing management
2
Marketingmanagement
2
Online retailing
2
Online-Handel
2
Preisdifferenzierung
2
Preismanagement
2
Price discrimination
2
Pricing strategy
2
Product differentiation
2
Produktdifferenzierung
2
Retailing
2
Target group
2
Targeted coupons
2
USA
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18
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Bauner, Christoph
1
Brečić, Ružica
1
Brumbaugh, Anne M.
1
Capizzani, Mario
1
Cheng, T. C. E.
1
Demoulin, Nathalie T. M.
1
Ding, Shuai
1
Dong, Jing-Xin
1
Du, Shaofu
1
Evanschitzky, Heiner
1
Fudurić, Morana
1
Gabel, Sebastian
1
Ganesh, Jaishankar
1
González, Jorge
1
Gorton, Matthew
1
Guhl, Daniel
1
Hong, Zhao
1
Hu, Li
1
Hua, Guowei
1
Huchzermeier, Arnd
1
Iacocca, Kathleen
1
Inman, J. Jeffrey
1
Jaenicke, Edward
1
Jiang, Yuanchun
1
Kumar, V.
1
Kumar, Viswanathan
1
Liu, Huan
1
Liu, Yezheng
1
Lobschat, Lara
1
Mahar, Stephen
1
Mutius, Bernhard von
1
Osuna, Ignacio
1
Panzone, Luca A.
1
Pillai, Kishore Gopalakrishna
1
Pozza, Ilaria Dalla
1
Rosa, Jose Antonio
1
Sakashita, Mototaka
1
Salzarulo, Peter A.
1
Schumann, Jan Hendrik
1
Shang, Jennifer
1
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International journal of production research
Journal of retailing
Journal of retailing and consumer services
42
Journal of business research : JBR
24
Handbuch Couponing
18
International journal of hospitality management
16
Journal of the Academy of Marketing Science
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
SpringerLink / Bücher
10
European journal of marketing : EJM
8
Journal of consumer research : JCR ; an interdisciplinary bimonthly
8
Journal of marketing
8
Journal of travel and tourism marketing
8
Marketing letters : a journal of research in marketing
8
The journal of services marketing
8
International journal of contemporary hospitality management
7
Journal of hospitality marketing & management
7
NBER working paper series
7
The international review of retail, distribution and consumer research
7
The service industries journal
7
International journal of retail & distribution management
6
Journal of marketing research : JMR
6
Journal of promotion management : JPM
6
Journal of revenue and pricing management
6
European journal of operational research : EJOR
5
Information systems research : ISR
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Kundenkarten : Kundenkartenprogramme erfolgreich gestalten
5
Kundenmanagement & Electronic Commerce
5
Management science : journal of the Institute for Operations Research and the Management Sciences
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
NBER Working Paper
5
Psychology & marketing
5
The journal of consumer marketing
5
Working paper / National Bureau of Economic Research, Inc.
5
Asia Pacific journal of marketing and logistics
4
Journal of air transport management
4
Journal of consumer behaviour : an international research review
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
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ECONIS (ZBW)
18
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1
Healthy foods, healthy sales? : cross-category effects of a loyalty program promoting sales of fruit and vegetables
Panzone, Luca A.
;
Tocco, Barbara
;
Brečić, Ružica
; …
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 85-103
Persistent link: https://www.econbiz.de/10014527095
Saved in:
2
Sustaining shopping momentum in retail malls using real-time messaging
Vakeel, Khadija Ali
;
Fudurić, Morana
;
Viswanathan, Vijay
; …
- In:
Journal of retailing
99
(
2023
)
1
,
pp. 102-114
Persistent link: https://www.econbiz.de/10014283364
Saved in:
3
Differentiated premium membership mechanism in platform competition
Hu, Li
;
Du, Shaofu
;
Wang, Lei
;
Tang, Wenzhi
- In:
International journal of production research
61
(
2023
)
2
,
pp. 649-667
Persistent link: https://www.econbiz.de/10013531035
Saved in:
4
Joint promotion of cross-market retailers : models and analysis
Yan, Ke
;
Hua, Guowei
;
Cheng, T. C. E.
;
Wang, Shouyang
; …
- In:
International journal of production research
60
(
2022
)
11
,
pp. 3397-3418
Persistent link: https://www.econbiz.de/10013499173
Saved in:
5
Comparing the effectiveness of rewards and individually targeted coupons in loyalty programs
Gabel, Sebastian
;
Guhl, Daniel
- In:
Journal of retailing
98
(
2022
)
3
,
pp. 395-411
Persistent link: https://www.econbiz.de/10013426722
Saved in:
6
Using transaction data and product margins to optimise weekly flyers
Mahar, Stephen
;
Wright, P. Daniel
;
Salzarulo, Peter A.
; …
- In:
International journal of production research
59
(
2021
)
10
,
pp. 3185-3201
Persistent link: https://www.econbiz.de/10012516788
Saved in:
7
The effect of permanent product discounts and order coupons on purchase incidence, purchase quantity, and spending
Liu, Huan
;
Lobschat, Lara
;
Verhoef, Peter C.
;
Hong, Zhao
- In:
Journal of retailing
97
(
2021
)
3
,
pp. 377-393
Persistent link: https://www.econbiz.de/10013256051
Saved in:
8
Customized targeting strategies for category coupons to maximize CLV and minimize cost
Mutius, Bernhard von
;
Huchzermeier, Arnd
- In:
Journal of retailing
97
(
2021
)
4
,
pp. 764-779
Persistent link: https://www.econbiz.de/10013270725
Saved in:
9
Couponing strategies in competition between a national brand and a private label product
Bauner, Christoph
;
Jaenicke, Edward
;
Wang, Emily
;
Wu, …
- In:
Journal of retailing
95
(
2019
)
1
,
pp. 57-66
Persistent link: https://www.econbiz.de/10012102919
Saved in:
10
Online pricing with bundling and coupon discounts
Jiang, Yuanchun
;
Liu, Yezheng
;
Wang, Hai
;
Shang, Jennifer
; …
- In:
International journal of production research
56
(
2018
)
5
,
pp. 1773-1788
Persistent link: https://www.econbiz.de/10011872222
Saved in:
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