//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of business research : JBR"
~isPartOf:"The journal of business & industrial marketing"
~subject:"Marketingmanagement"
~subject:"Pricing strategy"
~subject:"Selling"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"B-to-B-Marketing"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Marketingmanagement
Pricing strategy
Selling
B-to-B-Marketing
331
Business-to-business marketing
331
Lieferantenmanagement
222
Supplier relationship management
222
Relationship marketing
120
Beziehungsmarketing
118
Marketing management
52
E-commerce
42
Electronic Commerce
42
Salespeople
42
Verkaufspersonal
42
Consumer behaviour
37
Konsumentenverhalten
37
Verkauf
35
Social Web
32
Social web
32
Customer satisfaction
31
Kundenzufriedenheit
31
B2B
30
Innovation
28
Brand management
27
Markenführung
27
Betriebliche Wertschöpfung
25
Business network
25
Unternehmensnetzwerk
25
Value creation
25
Internet marketing
22
Online-Marketing
22
Firm performance
21
Unternehmenserfolg
21
Bibliometrics
20
Bibliometrie
20
Brand image
19
Business-to-business
19
Customer value
19
Kundenwert
19
Markenimage
19
Customer integration
18
more ...
less ...
Online availability
All
Undetermined
58
Free
4
Type of publication
All
Article
88
Book / Working Paper
3
Type of publication (narrower categories)
All
Article in journal
91
Aufsatz in Zeitschrift
91
Collection of articles of several authors
3
Sammelwerk
3
Case study
1
Fallstudie
1
Language
All
English
91
Author
All
Johnston, Wesley J.
3
Kowalkowski, Christian
3
D'Alessandro, Steven
2
Edwards, John
2
Garry, Tony
2
Granot, Elad
2
Hinterhuber, Andreas
2
Høgevold, Nils
2
Kienzler, Mario
2
Kindström, Daniel
2
Merigo, Jose Maria
2
Miles, Morgan P.
2
Parvinen, Petri
2
Pullins, Ellen
2
Rangarajan, Deva
2
Svensson, Göran
2
Ulkuniemi, Pauliina
2
Alejandro, Thomas G. Brashear
1
Alet Vilaginés, Josep
1
Amin, Mohammad Sakif
1
Anand, Amitabh
1
Anderson, Sidney T.
1
Arndt, Aaron D.
1
Asare, Anthony K.
1
Askariazad, Mohammad Hossein
1
Aspara, Jaakko
1
Babakhani, Nazila
1
Badrinarayanan, Vishag
1
Baumgarth, Carsten
1
Benedettini, Ornella
1
Bicen, Pelin
1
Biemans, Wim G.
1
Bilro, Ricardo Godinho
1
Blankson, Charles
1
Blois, Keith J.
1
Bowen, Melanie
1
Brashear-Alejandro, Thomas
1
Brown, Brian P.
1
Burton, Jamie
1
Cabanelas, Pablo
1
more ...
less ...
Published in...
All
Journal of business research : JBR
The journal of business & industrial marketing
Industrial marketing management : the international journal for industrial and high-tech firms
141
Journal of business-to-business marketing
31
Innovation in pricing : contemporary theories and best practices
10
Journal of the Academy of Marketing Science
10
Journal of marketing
9
Journal of personal selling & sales management
9
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
8
Journal of strategic marketing
8
SpringerLink / Bücher
8
Gabler Edition Wissenschaft
7
Strategies for international industrial marketing : the management of customer relationships in European industrial markets
7
The journal of personal selling & sales management : JPSSM
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
Handbook of business-to-business marketing
5
Harvard business review : HBR
5
Harvard-Business-Manager : das Wissen der Besten
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Marketing intelligence & planning
5
Springer eBook Collection
5
Asia Pacific journal of marketing and logistics
4
Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of revenue and pricing management
4
essentials
4
Business horizons
3
Business-to-Business-Marketing
3
Europäische Hochschulschriften / 5
3
Gabler Research
3
Innovatives Industriegütermarketing
3
Journal of customer behaviour
3
Journal of marketing communications
3
Journal of marketing research : JMR
3
Lehrbuch
3
Manufacturing & service operations management : M & SOM
3
Research
3
Technischer Vertrieb
3
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
2
more ...
less ...
Source
All
ECONIS (ZBW)
91
Showing
1
-
10
of
91
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Word-of-mouth in business-to-business marketing : a systematic review and future research directions
Ishii, Ryuta
;
Kikumori, Mai
- In:
The journal of business & industrial marketing
38
(
2023
)
13
,
pp. 45-62
Persistent link: https://www.econbiz.de/10014472653
Saved in:
2
Supporting value co-creation through interaction during the pre-purchase customer journey : empirical evidence from B2B HR services
Lassila, Elina
;
Heikka, Eija-Liisa
;
Nätti, Satu
- In:
The journal of business & industrial marketing
38
(
2023
)
13
,
pp. 63-73
Persistent link: https://www.econbiz.de/10014472654
Saved in:
3
A systematic review of customer behavior in business-to-business markets and agenda for future research
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of business & industrial marketing
38
(
2023
)
13
,
pp. 122-142
Persistent link: https://www.econbiz.de/10014472664
Saved in:
4
Toward a contextualized understanding of inside sales : the role of sales development in effective lead funnel management
Terho, Harri
;
Salonen, Anna
;
Yrjänen, Meri
- In:
The journal of business & industrial marketing
38
(
2023
)
2
,
pp. 337-352
Persistent link: https://www.econbiz.de/10013539269
Saved in:
5
Stages of the international industrial sales process
Rutherford, Brian N.
;
Matthews, Ryan L.
- In:
The journal of business & industrial marketing
39
(
2024
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10014472699
Saved in:
6
CSR orientation for competitive advantage in business-to-business markets of emerging economies : the mediating role of trust and corporate reputation
Salam, Mohammad Asif
;
Jahed, Mohammed Abu
- In:
The journal of business & industrial marketing
38
(
2023
)
11
,
pp. 2277-2293
Persistent link: https://www.econbiz.de/10014471944
Saved in:
7
Barriers and facilitators of B2B degree of digital use and brand engagement : an integration of technology and behavioral perspectives
Ghosh, Deviprasad
;
Dash, Satyabhusan
- In:
The journal of business & industrial marketing
38
(
2023
)
12
,
pp. 2793-2810
Persistent link: https://www.econbiz.de/10014472635
Saved in:
8
To be or not to be : a review of the (un)ethical salespeople literature
Anand, Amitabh
;
Bowen, Melanie
;
Rangarajan, Deva
- In:
The journal of business & industrial marketing
38
(
2023
)
9
,
pp. 1837-1851
Persistent link: https://www.econbiz.de/10014333358
Saved in:
9
Boosting eCommerce sales with livestreaming in B2B marketplace : a perspective on live streamers' competencies
Liao, Miyan
;
Fang, Jiaming
;
Han, Lintong
;
Wen, Ling
; …
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014383057
Saved in:
10
The effect of inside sales and hybrid sales structures on customer value creation
Ramos, Carla
;
Claro, Danny Pimentel
;
Germiniano, Renato
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-19
Persistent link: https://www.econbiz.de/10013468754
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->