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~isPartOf:"Journal of business research : JBR"
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Konsumentenverhalten
Measurement
72
Messung
72
Consumer behaviour
24
Scale development
14
Beziehungsmarketing
11
Operations Research
11
Operations research
11
Relationship marketing
11
Betriebliche Kennzahl
10
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10
Brand image
9
Brand management
9
Customer satisfaction
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Kundenzufriedenheit
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Markenführung
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Markenimage
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Performance measurement
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Performance-Messung
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Service quality
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Strukturgleichungsmodell
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Akrout, Houcine
2
Takahashi, Ikuo
2
Acquila-Natale, Emiliano
1
Aiken, Kirk Damon
1
Albrecht, Arne K.
1
Ayanso, Anteneh
1
Barbopoulos, Isak
1
Bartier, Anne-Laure
1
Bartikowski, Boris
1
Bee, Colleen
1
Beverland, Michael B.
1
Bruneau, Virginie
1
Bèzes, Christophe
1
Caruelle, Delphine
1
Cleveland, Mark
1
Davoudi, Heidar
1
Diamantopoulos, Adamantios
1
Dickinson, Sonia J.
1
El Amri, Dhouha
1
Erdoğan, Seçil
1
Farrelly, Francis
1
Ford, John B.
1
Friedman, Mike
1
Fuduric, Morana
1
Grant, Ian
1
Gustafsson, Anders
1
Haase, Janina
1
He, Heping
1
Hofacker, Charles F.
1
Horvat, Sandra
1
Iglesias-Pradas, Santiago
1
Ishaq, Muhammad Ishtiaq
1
Ittersum, Koert van
1
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1
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1
Kargar, Mehdi
1
Kim, Youn-kyung
1
Klaus, Philipp
1
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1
Kuppelwieser, Volker
1
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Journal of business research : JBR
Journal of retailing and consumer services
20
The journal of brand management : an international journal
14
Journal of marketing research : JMR
9
International journal of market research : JMRS ; the journal of the Market Research Society
8
Psychology & marketing
8
International journal of hospitality management
7
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
7
Working paper / National Bureau of Economic Research, Inc.
7
Journal of international consumer marketing
6
Marketing : ZFP ; journal of research and management
6
The journal of product & brand management
6
European journal of marketing : EJM
5
International journal of consumer studies
5
International journal of market research
5
Journal of business ethics : JOBE
5
NBER working paper series
5
SpringerLink / Bücher
5
The journal of services marketing
5
Tourism management : research, policies, practice
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
International marketing review
4
Journal of consumer research : JCR ; an interdisciplinary bimonthly
4
Journal of customer behaviour
4
Journal of targeting, measurement and analysis for marketing
4
Marketing letters : a journal of research in marketing
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
NBER Working Paper
4
The service industries journal
4
Total quality management & business excellence
4
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
4
Asia Pacific journal of marketing and logistics
3
Australasian marketing journal
3
Gabler Edition Wissenschaft
3
Global business review
3
International journal of contemporary hospitality management
3
International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
3
International journal of retail & distribution management
3
Journal of fashion marketing and management
3
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
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ECONIS (ZBW)
24
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1
Masstige marketing : a scale development and validity study
Ishaq, Muhammad Ishtiaq
;
Raza, Ali
;
Bartikowski, Boris
; …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014368192
Saved in:
2
Measuring service quality with text analytics : considering both importance and performance of consumer opinions on social and non-social online platforms
Lu, Lin
;
Xu, Pei
;
Wang, Yen-Yao
;
Wang, Yu
- In:
Journal of business research : JBR
169
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014468560
Saved in:
3
Measuring brand hate in a cross-cultural context : Emic and Etic scale development and validation
Akrout, Houcine
;
Mrad, Mona
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-19
Persistent link: https://www.econbiz.de/10013468640
Saved in:
4
The ways we perceive : a comparative analysis of manufacturer brands and private labels using implicit and explicit measures
Fuduric, Morana
;
Varga, Akos
;
Horvat, Sandra
;
Škare, …
- In:
Journal of business research : JBR
142
(
2022
),
pp. 221-241
Persistent link: https://www.econbiz.de/10013168133
Saved in:
5
Consumer brand engagement : refined measurement scales for product and service contexts
Ndhlovu, Thinkwell
;
Maree, Tania
- In:
Journal of business research : JBR
146
(
2022
),
pp. 228-240
Persistent link: https://www.econbiz.de/10013271392
Saved in:
6
Brand respect : conceptualization, scale development and validation
Jahanvi, Jahanvi
;
Sharma, Meenakshi
- In:
Journal of business research : JBR
132
(
2021
),
pp. 115-123
Persistent link: https://www.econbiz.de/10012581569
Saved in:
7
Leveraging non-respondent data in customer satisfaction modeling
Zihayat, Morteza
;
Ayanso, Anteneh
;
Davoudi, Heidar
; …
- In:
Journal of business research : JBR
135
(
2021
),
pp. 112-126
Persistent link: https://www.econbiz.de/10012643990
Saved in:
8
Measuring customer experience quality : the EXQ scale revisited
Kuppelwieser, Volker
;
Klaus, Philipp
- In:
Journal of business research : JBR
126
(
2021
),
pp. 624-633
Persistent link: https://www.econbiz.de/10012494329
Saved in:
9
How to measure quality in multi-channel retailing and not die trying
Acquila-Natale, Emiliano
;
Iglesias-Pradas, Santiago
- In:
Journal of business research : JBR
109
(
2020
),
pp. 38-48
Persistent link: https://www.econbiz.de/10012238022
Saved in:
10
The implicit sensory association test (ISAT) : a measurement approach for sensory perception
Haase, Janina
;
Wiedmann, Klaus-Peter
- In:
Journal of business research : JBR
109
(
2020
),
pp. 236-245
Persistent link: https://www.econbiz.de/10012238054
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