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~isPartOf:"Journal of business research : JBR"
~subject:"Preismanagement"
~subject:"Verkaufsförderung"
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Search: subject:"Einzelhandel"
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Preismanagement
Verkaufsförderung
Einzelhandel
186
Retail trade
180
Consumer behaviour
125
Konsumentenverhalten
125
Beziehungsmarketing
43
Relationship marketing
43
Online retailing
41
Online-Handel
41
Retailing
28
E-commerce
25
Electronic Commerce
25
Distribution channel
23
Vertriebsweg
23
Brand management
22
Markenführung
22
Customer satisfaction
19
Kundenzufriedenheit
19
Brand image
17
Markenimage
17
Dienstleistungsqualität
16
Einzelhandelspreis
16
Retail price
16
Service quality
16
Food retailing
15
Lebensmitteleinzelhandel
15
Pricing strategy
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Internet marketing
13
Ladengestaltung
13
Online-Marketing
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Store design
13
Sales promotion
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Brand
11
Handelsmarke
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Markenartikel
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USA
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Bogomolova, Svetlana
2
Choi, Seung-chan
2
Epstein, Leonardo D.
2
Goodstein, Ronald Charles
2
Martín Herrán, Guiomar
2
Sigué, Simon Pierre
2
Basu, Rituparna
1
Bearden, William O.
1
Behl, Abhishek
1
Cohen, Justin
1
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1
Desmet, Pierre
1
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1
Dutta, Sujay
1
Fagerstrøm, Asle
1
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1
Fedoseeva, Svetlana
1
Flores, Arturo A.
1
Foxall, Gordon R.
1
Grewal, Dhruv
1
Hardesty, David M.
1
Haws, Kelly L.
1
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1
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1
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1
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1
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1
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1
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1
Manzur, Enrique
1
Milberg, Sandra J.
1
Mitakakis, Chrissy
1
Nickolaus, Katharina
1
Nigam, Achint
1
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1
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Journal of business research : JBR
Journal of retailing and consumer services
60
Journal of retailing
42
European journal of operational research : EJOR
37
International journal of production economics
34
Manufacturing & service operations management : M & SOM
23
International journal of industrial organization
20
Management science : journal of the Institute for Operations Research and the Management Sciences
20
Working paper / National Bureau of Economic Research, Inc.
16
NBER Working Paper
15
NBER working paper series
15
Production and operations management : an international journal of the Production and Operations Management Society
15
Energy economics
14
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
14
International journal of production research
13
Journal of marketing research : JMR
13
Journal of revenue and pricing management
12
The international review of retail, distribution and consumer research
11
Transportation research / E : an international journal
11
Omega : the international journal of management science
10
Discussion paper / Centre for Economic Policy Research
9
IEA Energy Prices and Taxes Statistics
9
American journal of agricultural economics
8
Economics letters
8
International journal of retail & distribution management
8
Review of industrial organization : RIO
8
CESifo working papers
7
Discussion papers / CEPR
7
European journal of marketing : EJM
7
IDEI working papers
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
7
Journal of marketing
6
Quantitative marketing and economics : QME
6
SpringerLink / Bücher
6
The American economic review
6
The journal of product & brand management
6
The review of economic studies
6
Agribusiness : an internat. journal
5
Applied economics
5
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ECONIS (ZBW)
23
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11
Fairness perceptions of retail price increases by foreign and domestic brands : the roles of ethnocentric beliefs, profit stickiness, and contextual information
Dutta, Sujay
;
Yaprak, Attila
;
Grewal, Dhruv
- In:
Journal of business research : JBR
75
(
2017
),
pp. 37-45
Persistent link: https://www.econbiz.de/10011699760
Saved in:
12
When and how should retailers rationalize the size and duration of price discounts?
Weathers, Danny
;
Swain, Scott D.
;
Makienko, Igor
- In:
Journal of business research : JBR
68
(
2015
)
12
,
pp. 2610-2618
Persistent link: https://www.econbiz.de/10011399623
Saved in:
13
Higher quality or lower price? : how value-increasing promotions affect retailer reputation via perceived value
Yoon, Sukki
;
Oh, Sangdo
;
Song, Sujin
;
Kim, Kyungok K.
; …
- In:
Journal of business research : JBR
67
(
2014
)
10
,
pp. 2088-2096
Persistent link: https://www.econbiz.de/10010400113
Saved in:
14
How retailer money-back guarantees influence consumer preferences for retailer versus national brands
Desmet, Pierre
- In:
Journal of business research : JBR
67
(
2014
)
9
,
pp. 1971-1978
Persistent link: https://www.econbiz.de/10010380093
Saved in:
15
An integrative framework of cooperative advertising : should manufacturers continuously support retailer advertising?
Martín Herrán, Guiomar
;
Sigué, Simon Pierre
- In:
Journal of business research : JBR
70
(
2017
),
pp. 67-73
Persistent link: https://www.econbiz.de/10011620251
Saved in:
16
Retailers' and manufacturers' price-promotion decisions : intuitive or evidence-based?
Bogomolova, Svetlana
;
Szabo, Marietta
;
Kennedy, Rachel
- In:
Journal of business research : JBR
76
(
2017
),
pp. 189-200
Persistent link: https://www.econbiz.de/10011713618
Saved in:
17
Retailer and manufacturer advertising scheduling in a marketing channel
Martín Herrán, Guiomar
;
Sigué, Simon Pierre
- In:
Journal of business research : JBR
78
(
2017
),
pp. 93-100
Persistent link: https://www.econbiz.de/10011736245
Saved in:
18
A new approach to measuring retail promotion effectiveness : a case of store traffic
Epstein, Leonardo D.
;
Flores, Arturo A.
;
Goodstein, …
- In:
Journal of business research : JBR
69
(
2016
)
10
,
pp. 4394-4402
Persistent link: https://www.econbiz.de/10011554662
Saved in:
19
Consumer attention to price in social commerce : eye tracking patterns in retail clothing
Vishnu Menon, R. G.
;
Valdimar Sigurdsson
;
Larsen, Nils Magne
- In:
Journal of business research : JBR
69
(
2016
)
11
,
pp. 5008-5013
Persistent link: https://www.econbiz.de/10011589095
Saved in:
20
Shelf space schemas : myth or reality?
Valenzuela, Ana
;
Raghubir, Priya
;
Mitakakis, Chrissy
- In:
Journal of business research : JBR
66
(
2013
)
7
,
pp. 881-888
Persistent link: https://www.econbiz.de/10009756866
Saved in:
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