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~isPartOf:"Journal of business-to-business marketing"
~isPartOf:"Journal of customer behaviour"
~isPartOf:"Journal of marketing"
~isPartOf:"Journal of personal selling & sales management"
~isPartOf:"The journal of business & industrial marketing"
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Search: subject:"B-to-B-Marketing"
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B-to-B-Marketing
417
Business-to-business marketing
417
Lieferantenmanagement
251
Supplier relationship management
251
Relationship marketing
141
Beziehungsmarketing
140
Marketing management
77
Marketingmanagement
77
Salespeople
59
Verkaufspersonal
59
industrial marketing
56
business marketing
54
Selling
46
Verkauf
46
E-commerce
41
Electronic Commerce
41
Consumer behaviour
39
Konsumentenverhalten
39
Marketing
39
Customer satisfaction
35
Kundenzufriedenheit
35
Innovation
34
Business network
30
Unternehmensnetzwerk
30
B2B
29
Bibliometrics
28
Bibliometrie
28
Customer value
28
Kundenwert
28
USA
27
United States
27
Social Web
25
Social web
25
Betriebliche Wertschöpfung
23
Brand management
23
Confidence
23
Firm performance
23
Innovation management
23
Innovationsmanagement
23
Markenführung
23
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409
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417
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English
419
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Grewal, Rajdeep
6
Kowalkowski, Christian
6
Hutt, Michael D.
5
Katrichis, Jerome M.
5
LaPlaca, Peter J.
5
Lichtenthal, J. David
5
Svensson, Göran
5
Tzempelikos, Nektarios
5
Walker, Beth A.
5
Bolton, Ruth N.
4
Dant, Rajiv P.
4
Garry, Tony
4
Granot, Elad
4
Homburg, Christian
4
Høgevold, Nils
4
Kooli, Kaouther
4
Lilien, Gary L.
4
Mummalaneni, Venkatapparao
4
Rodriguez, Michael
4
Schmitz, Christian
4
Schwepker, Charles H. <Jr.>
4
Tarasi, Crina O.
4
Ulkuniemi, Pauliina
4
Brashear-Alejandro, Thomas
3
Brennan, Ross
3
Burton, Jamie
3
Corsaro, Daniela
3
Felzensztein, Christian
3
Good, Megan C.
3
Honeycutt, Earl D.
3
Iacobucci, Dawn
3
Kindström, Daniel
3
Malhotra, Naresh K.
3
Merigo, Jose Maria
3
Nordin, Fredrik
3
Otero-Neira, Carmen
3
Pullins, Ellen
3
Rangarajan, Deva
3
Sridhar, Shrihari
3
Uslay, Can
3
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Published in...
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Journal of business-to-business marketing
Journal of customer behaviour
Journal of marketing
Journal of personal selling & sales management
The journal of business & industrial marketing
Industrial marketing management : the international journal for industrial and high-tech firms
602
Journal of business research : JBR
96
SpringerLink / Bücher
88
Handbook of business-to-business marketing
35
Springer eBook Collection
34
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
27
Research
25
Springer eBook Collection / Business and Economics
22
Gabler Edition Wissenschaft
21
Journal of the Academy of Marketing Science
19
The journal of personal selling & sales management : JPSSM
19
Harvard-Business-Manager : das Wissen der Besten
18
Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
17
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
17
Marketing intelligence & planning
16
Europäische Hochschulschriften / 5
15
Harvard business review : HBR
15
Innovation in pricing : contemporary theories and best practices
15
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
15
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
15
Business-to-Business-Marketing
14
European journal of marketing : EJM
14
Gabler Edition Wissenschaft / Business-to-Business-Marketing
13
essentials
13
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
12
Journal of business market management : JBM
12
Journal of strategic marketing
12
Journal of marketing management : MM
11
Journal of marketing theory and practice
11
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
11
Psychology & marketing
10
The service industries journal
10
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
9
Brand the Future : systematische Markenentwicklung im B2B
9
Field guide to case study research in business-to-business marketing and purchasing
9
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ECONIS (ZBW)
419
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419
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1
Developing a digital maturity model for the sales processes of industrial projects
Voß, Marleen
;
Jaspert, David
;
Ahlfeld, Christian
; …
- In:
Journal of personal selling & sales management
44
(
2024
)
1
,
pp. 7-28
Persistent link: https://www.econbiz.de/10014515160
Saved in:
2
Word-of-mouth in business-to-business marketing : a systematic review and future research directions
Ishii, Ryuta
;
Kikumori, Mai
- In:
The journal of business & industrial marketing
38
(
2023
)
13
,
pp. 45-62
Persistent link: https://www.econbiz.de/10014472653
Saved in:
3
Supporting value co-creation through interaction during the pre-purchase customer journey : empirical evidence from B2B HR services
Lassila, Elina
;
Heikka, Eija-Liisa
;
Nätti, Satu
- In:
The journal of business & industrial marketing
38
(
2023
)
13
,
pp. 63-73
Persistent link: https://www.econbiz.de/10014472654
Saved in:
4
A systematic review of customer behavior in business-to-business markets and agenda for future research
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of business & industrial marketing
38
(
2023
)
13
,
pp. 122-142
Persistent link: https://www.econbiz.de/10014472664
Saved in:
5
Manufacturers' acquiescence to buyers' sourcing requests in industrial markets
Teng, Wenbo
;
Chan, Ricky Y. K.
;
Kim, Namwoon
;
Zhang, Xubing
- In:
Journal of business-to-business marketing
30
(
2023
)
3
,
pp. 277-295
Persistent link: https://www.econbiz.de/10014454759
Saved in:
6
The trend of omnichannel trade fairs : are B2B exhibitors open to this challenge? : a study on Portuguese exhibitors
Silva, Pedro Mendonça
;
Paço, Arminda M. Finisterra do
; …
- In:
Journal of business-to-business marketing
30
(
2023
)
1
,
pp. 15-31
Persistent link: https://www.econbiz.de/10014290354
Saved in:
7
Benefits, discounts, features, and value as communication foci in selling : exploring concepts, drivers, and outcomes
Klarmann, Martin
;
Wouters, Marc
- In:
Journal of personal selling & sales management
43
(
2023
)
1
,
pp. 46-64
Persistent link: https://www.econbiz.de/10014293059
Saved in:
8
Toward a contextualized understanding of inside sales : the role of sales development in effective lead funnel management
Terho, Harri
;
Salonen, Anna
;
Yrjänen, Meri
- In:
The journal of business & industrial marketing
38
(
2023
)
2
,
pp. 337-352
Persistent link: https://www.econbiz.de/10013539269
Saved in:
9
Customer reference marketing in internationalizing SMEs : a service perspective
Tolstoy, Daniel
;
Melén Hånell, Sara
;
Özbek, Nurgül
- In:
The journal of business & industrial marketing
37
(
2022
)
13
,
pp. 94-105
Persistent link: https://www.econbiz.de/10013538916
Saved in:
10
Framing changes of the value proposition of emerging technologies in a B2B context
Nussipova, Gulnara
- In:
Journal of business-to-business marketing
29
(
2022
)
2
,
pp. 99-118
Persistent link: https://www.econbiz.de/10013359014
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