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~isPartOf:"Journal of business-to-business marketing"
~isPartOf:"Journal of customer behaviour"
~isPartOf:"Journal of marketing"
~isPartOf:"The journal of business & industrial marketing"
~subject:"Betriebliche Wertschöpfung"
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Search: subject:"B-to-B-Marketing"
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Betriebliche Wertschöpfung
B-to-B-Marketing
406
Business-to-business marketing
406
Lieferantenmanagement
243
Supplier relationship management
243
Relationship marketing
137
Beziehungsmarketing
136
Marketing management
75
Marketingmanagement
75
industrial marketing
56
business marketing
54
Salespeople
52
Verkaufspersonal
52
E-commerce
39
Electronic Commerce
39
Marketing
39
Selling
37
Verkauf
37
Consumer behaviour
35
Customer satisfaction
35
Konsumentenverhalten
35
Kundenzufriedenheit
35
Innovation
34
Business network
30
Unternehmensnetzwerk
30
Customer value
28
Kundenwert
28
B2B
27
Bibliometrics
27
Bibliometrie
27
USA
27
United States
27
Social Web
25
Social web
25
Brand management
23
Confidence
23
Firm performance
23
Innovation management
23
Innovationsmanagement
23
Markenführung
23
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English
23
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Albadvi, Amir
1
Alejandro, Thomas Brashear
1
Alnakhli, Hayam
1
Anderson, James C.
1
Barqawi, Neda
1
Bonamigo, Andrei
1
Borchardt, Miriam
1
Burton, Jamie
1
Cabanelas, Pablo
1
Ceren, Altuntaş Vural
1
Chan, Delphine Ya-Chu
1
Fready, Samby
1
Fuentes-Blasco, Maria
1
Geigenmüller, Anja
1
Gil Saura, Irene
1
Goyal, Praveen
1
Guimarães Frech, Camila
1
Heikka, Eija-Liisa
1
Holmes, Dawn
1
Hosseini, Monireh
1
Hsu, Wei-Chun
1
Inyang, Aniefre Eddie
1
Itani, Omar S.
1
Jebarajakirthy, Charles
1
Kirchberger, Markus
1
Komulainen, Hanna
1
Lai, Chi-Shiun
1
Lampón, Jesús F.
1
Lassila, Elina
1
Lee, Heesang
1
Liao, Ying
1
Lopes, Ana Carolina Custódio
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Mai, Enping
1
Mathiassen, Lars
1
Moliner-Velazquez, Beatriz
1
Neto, Germano Zarpelon
1
Niemelä-Nyrhinen, Jenni
1
Nyadzayo, Munyaradzi W.
1
Nätti, Satu
1
Ollila, Ilmari
1
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Journal of business-to-business marketing
Journal of customer behaviour
Journal of marketing
The journal of business & industrial marketing
Industrial marketing management : the international journal for industrial and high-tech firms
44
Journal of business research : JBR
7
Marketing theory
5
Management decision : MD
4
SpringerLink / Bücher
3
Administrative Sciences : open access journal
2
Information - Organisation - Produktion
2
Innovation in pricing : contemporary theories and best practices
2
International journal of services and operations management
2
Journal of service research
2
Journal of the Academy of Marketing Science
2
Research
2
Springer eBook Collection
2
AIM Research working paper series
1
Asia Pacific business review
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Business strategy and the environment
1
Business-to-business marketing management : strategies, cases and solutions
1
Covid-19, technology and marketing : moving forward and the new normal
1
Economic research
1
Electronic markets : the international journal on networked business
1
Engineering online library
1
European business review : EBR ; the official journal of the International Management Centres, Europe
1
European journal of management and business economics : EJM&BE
1
European journal of marketing
1
European management journal
1
Faculty & research / Insead : working paper series
1
Gabler Edition Wissenschaft / Business-to-Business-Marketing
1
Gabler Research
1
Gabler Research / Markt- und Unternehmensentwicklung
1
INSEAD Working Paper
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International business and economics research journal
1
International journal of business and globalisation : IJBG
1
International journal of quality and service sciences
1
International journal of technology management : IJTM
1
International journal of technology marketing : IJTMkt
1
Journal of digital banking
1
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ECONIS (ZBW)
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1
Supporting value co-creation through interaction during the pre-purchase customer journey : empirical evidence from B2B HR services
Lassila, Elina
;
Heikka, Eija-Liisa
;
Nätti, Satu
- In:
The journal of business & industrial marketing
38
(
2023
)
13
,
pp. 63-73
Persistent link: https://www.econbiz.de/10014472654
Saved in:
2
The outcomes of B2B data-driven customer focused value creation
Holmes, Dawn
;
Zolkiewski, Judith
;
Burton, Jamie
- In:
The journal of business & industrial marketing
38
(
2023
)
6
,
pp. 1295-1315
Persistent link: https://www.econbiz.de/10014276776
Saved in:
3
B2B engagement within an internet of things ecosystem
Soltani, Sadia
- In:
The journal of business & industrial marketing
37
(
2022
)
1
,
pp. 146-159
Persistent link: https://www.econbiz.de/10012797124
Saved in:
4
Value co-creation : a review of literature and future research agenda
Saha, Victor
;
Goyal, Praveen
;
Jebarajakirthy, Charles
- In:
The journal of business & industrial marketing
37
(
2022
)
3
,
pp. 612-628
Persistent link: https://www.econbiz.de/10013165207
Saved in:
5
Business customer virtual interaction : enhancing value creation in B2B markets in the post-COVID-19 era : an SME perspective
Fready, Samby
;
Vel, Prakash
;
Nyadzayo, Munyaradzi W.
- In:
The journal of business & industrial marketing
37
(
2022
)
10
,
pp. 2075-2094
Persistent link: https://www.econbiz.de/10013455382
Saved in:
6
The interplay of word-of-mouth and customer value on B2B sales performance in a digital platform : an expectancy value theory perspective
Mai, Enping
;
Liao, Ying
- In:
The journal of business & industrial marketing
37
(
2022
)
7
,
pp. 1389-1401
Persistent link: https://www.econbiz.de/10013400108
Saved in:
7
Value co-creation in the B2B context : a diagnosis of knowledge management based on multiple case studies
Bonamigo, Andrei
;
Guimarães Frech, Camila
;
Lopes, Ana …
- In:
The journal of business & industrial marketing
37
(
2022
)
7
,
pp. 1449-1462
Persistent link: https://www.econbiz.de/10013400122
Saved in:
8
The role of salespeople in value co-creation and its impact on sales performance
Alnakhli, Hayam
;
Inyang, Aniefre Eddie
;
Itani, Omar S.
- In:
Journal of business-to-business marketing
28
(
2021
)
4
,
pp. 347-367
Persistent link: https://www.econbiz.de/10012802196
Saved in:
9
How technology-based startups can use customer value propositions to gain pilot customers
Kirchberger, Markus
;
Wouters, Marc
;
Anderson, James C.
- In:
Journal of business-to-business marketing
27
(
2020
)
4
,
pp. 353-374
Persistent link: https://www.econbiz.de/10012392044
Saved in:
10
An investigation of B-to-B brand value : evidence from manufacturing SMEs in Taiwan
Yieh, Kaili
;
Yeh, Ching-Hsuan
;
Tseng, Timmy H.
;
Wang, …
- In:
Journal of business-to-business marketing
25
(
2018
)
2
,
pp. 119-136
Persistent link: https://www.econbiz.de/10011873886
Saved in:
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