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~isPartOf:"Journal of business-to-business marketing"
~isPartOf:"Journal of customer behaviour"
~isPartOf:"Journal of marketing"
~isPartOf:"The journal of business & industrial marketing"
~subject:"Lieferantenmanagement"
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Search: subject:"B-to-B-Marketing"
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Lieferantenmanagement
B-to-B-Marketing
406
Business-to-business marketing
406
Supplier relationship management
243
Relationship marketing
137
Beziehungsmarketing
136
Marketing management
75
Marketingmanagement
75
industrial marketing
56
business marketing
54
Salespeople
52
Verkaufspersonal
52
E-commerce
39
Electronic Commerce
39
Marketing
39
Selling
37
Verkauf
37
Consumer behaviour
35
Customer satisfaction
35
Konsumentenverhalten
35
Kundenzufriedenheit
35
Innovation
34
Business network
30
Unternehmensnetzwerk
30
Customer value
28
Kundenwert
28
B2B
27
Bibliometrics
27
Bibliometrie
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USA
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United States
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Social Web
25
Social web
25
Betriebliche Wertschöpfung
23
Brand management
23
Confidence
23
Firm performance
23
Innovation management
23
Innovationsmanagement
23
Markenführung
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Svensson, Göran
5
Tzempelikos, Nektarios
5
Grewal, Rajdeep
4
Høgevold, Nils
4
Kooli, Kaouther
4
Kowalkowski, Christian
4
Lichtenthal, J. David
4
Corsaro, Daniela
3
Garry, Tony
3
Malhotra, Naresh K.
3
Mummalaneni, Venkatapparao
3
Uslay, Can
3
Åge, Lars-Johan
3
Akrout, Houcine
2
Bornemann, Torsten
2
Cabanelas, Pablo
2
Cantù, Chiara
2
Chatterjee, Swagato
2
Chelariu, Cristian
2
Cobelli, Nicola
2
Dant, Rajiv P.
2
Dash, Satyabhusan
2
Drummond, Conor
2
Good, Megan C.
2
Homburg, Christian
2
Jalkala, Anne Maarit
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Katrichis, Jerome M.
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Kelliher, Felicity
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Kindström, Daniel
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Kittur, Prathamesh
2
LaPlaca, Peter J.
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Lacoste, Sylvie
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Lapuka, Ivan I.
2
Lilien, Gary L.
2
Makkonen, Hannu Sakari
2
McGrath, Helen
2
Morgan, Robert M.
2
Nordin, Fredrik
2
Nyadzayo, Munyaradzi
2
O'Toole, Thomas
2
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Journal of business-to-business marketing
Journal of customer behaviour
Journal of marketing
The journal of business & industrial marketing
Industrial marketing management : the international journal for industrial and high-tech firms
339
Journal of business research : JBR
72
SpringerLink / Bücher
23
Gabler Edition Wissenschaft / Business-to-Business-Marketing
12
Springer eBook Collection / Business and Economics
11
Journal of the Academy of Marketing Science
10
Marketing intelligence & planning
10
Journal of personal selling & sales management
8
Journal of strategic marketing
8
The journal of personal selling & sales management : JPSSM
8
Gabler Edition Wissenschaft
7
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
7
Strategies for international industrial marketing : the management of customer relationships in European industrial markets
7
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of service research
6
Business-to-business marketing management : strategies, cases and solutions
5
Gabler Research
5
International journal of procurement management
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Journal of marketing research
5
The journal of services marketing
5
The service industries journal
5
Asia Pacific journal of marketing and logistics
4
Berichte aus der Betriebswirtschaft
4
Business-to-Business-Marketing
4
Cogent business & management
4
European journal of marketing
4
European journal of marketing : EJM
4
International business and economics research journal
4
International journal of services and operations management
4
Journal of business market management : JBM
4
Journal of marketing analytics : JMA
4
Journal of marketing management : MM
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Journal of revenue and pricing management
4
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ECONIS (ZBW)
243
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1
Word-of-mouth in business-to-business marketing : a systematic review and future research directions
Ishii, Ryuta
;
Kikumori, Mai
- In:
The journal of business & industrial marketing
38
(
2023
)
13
,
pp. 45-62
Persistent link: https://www.econbiz.de/10014472653
Saved in:
2
Supporting value co-creation through interaction during the pre-purchase customer journey : empirical evidence from B2B HR services
Lassila, Elina
;
Heikka, Eija-Liisa
;
Nätti, Satu
- In:
The journal of business & industrial marketing
38
(
2023
)
13
,
pp. 63-73
Persistent link: https://www.econbiz.de/10014472654
Saved in:
3
A systematic review of customer behavior in business-to-business markets and agenda for future research
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of business & industrial marketing
38
(
2023
)
13
,
pp. 122-142
Persistent link: https://www.econbiz.de/10014472664
Saved in:
4
Manufacturers' acquiescence to buyers' sourcing requests in industrial markets
Teng, Wenbo
;
Chan, Ricky Y. K.
;
Kim, Namwoon
;
Zhang, Xubing
- In:
Journal of business-to-business marketing
30
(
2023
)
3
,
pp. 277-295
Persistent link: https://www.econbiz.de/10014454759
Saved in:
5
Customer reference marketing in internationalizing SMEs : a service perspective
Tolstoy, Daniel
;
Melén Hånell, Sara
;
Özbek, Nurgül
- In:
The journal of business & industrial marketing
37
(
2022
)
13
,
pp. 94-105
Persistent link: https://www.econbiz.de/10013538916
Saved in:
6
Role of community trust in driving brand loyalty in large online B2B communities
Sethi, Amit Rakesh
;
Dash, Satyabhusan
;
Mishra, Abhishek
; …
- In:
The journal of business & industrial marketing
39
(
2024
)
2
,
pp. 256-272
Persistent link: https://www.econbiz.de/10014473031
Saved in:
7
Analyzing the customer brand engagement model from the perspective of sellers and buyers in the B2B context
Susanti, Vonny
;
Samudro, Andreas
- In:
The journal of business & industrial marketing
39
(
2024
)
2
,
pp. 299-317
Persistent link: https://www.econbiz.de/10014473046
Saved in:
8
Examining B2B channel decision-making within differential quality-level zone : a supply chain design using a non-cooperative strategic game theoretic approach (“Stackelberg Supply...
Cao, Bin
;
Dubey, Rameshwar
;
Luo, Zongwei
- In:
The journal of business & industrial marketing
39
(
2024
)
2
,
pp. 336-349
Persistent link: https://www.econbiz.de/10014473051
Saved in:
9
Impact of various structural attributes on B2B sustainability positioning
Gogia, Divya
;
Gupta, Sandeep Kumar
;
Rathi, Priya
- In:
The journal of business & industrial marketing
39
(
2024
)
2
,
pp. 388-406
Persistent link: https://www.econbiz.de/10014473063
Saved in:
10
Identifying the determinants and consequences of post-recovery satisfaction in B2B customers : a multidimensional justice theory perspective
Ahmad, Bilal
;
Yuan, Jingbo
;
Akhtar, Nadeem
;
Ashfaq, Muhammad
- In:
The journal of business & industrial marketing
39
(
2024
)
2
,
pp. 423-437
Persistent link: https://www.econbiz.de/10014473086
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