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~isPartOf:"Journal of fashion marketing and management"
~isPartOf:"Marketing : ZFP ; journal of research and management"
~isPartOf:"Wissenschaftliche Arbeitspapiere / P / Center of Market-Oriented Product and Production Management"
~subject:"Consumer behaviour"
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Search: subject_exact:"Conjoint-Analyse"
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Consumer behaviour
Conjoint-Analyse
22
Conjoint analysis
21
Konsumentenverhalten
10
Market research
8
Marktforschung
8
Deutschland
4
Germany
4
Präferenztheorie
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Huber, Frank
3
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2
Regier, Stefanie
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Steiner, Michael
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1
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1
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Journal of fashion marketing and management
Marketing : ZFP ; journal of research and management
Wissenschaftliche Arbeitspapiere / P / Center of Market-Oriented Product and Production Management
Journal of marketing research : JMR
10
European journal of operational research : EJOR
9
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
9
Conjoint measurement : methods and applications
8
International journal of consumer studies
8
Journal of business research : JBR
8
Journal of food products marketing
7
Journal of retailing and consumer services
6
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
5
Europäische Hochschulschriften / 5
5
International journal of market research : JMRS ; the journal of the Market Research Society
5
Journal of business economics : JBE
5
Journal of international food & agribusiness marketing : JIFAM
5
Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, Marktforschung und Agrarpolitik
4
Agricultural and resource economics review : ARER
4
Die Betriebswirtschaft : DBW
4
Food policy : economics planning and politics of food and agriculture
4
Gabler Edition Wissenschaft
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of agricultural and resource economics : JARE ; the journal of the Western Agricultural Economics Association
4
Journal of travel and tourism marketing
4
Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis
4
Schriftenreihe Studien zum Konsumentenverhalten
4
Wine Economics and Policy
4
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
4
Agricultural and Food Economics : AFE
3
Fundamentals of marketing research ; Vol. 6
3
International journal of contemporary hospitality management
3
Journal of agricultural and applied economics
3
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
3
Journal of global fashion marketing : JGfM
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of international consumer marketing
3
Journal of international food & agribusiness marketing
3
Journal of promotion management : JPM
3
Marketing letters : a journal of research in marketing
3
Schriften zum Marketing
3
Springer eBook Collection / Business and Economics
3
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ECONIS (ZBW)
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1
Using consumer preference data in forecasting demand in apparel retailing
Sundararaman, Banumathy
;
Ramalingam, Neelakandan
- In:
Journal of fashion marketing and management
28
(
2024
)
2
,
pp. 316-333
Persistent link: https://www.econbiz.de/10014495527
Saved in:
2
Value-based nudging of ethnic garments : a conjoint study to differentiate the value perception of ethnic products across Indian Markets
Banerjee, Arnab
;
Dutta, Tanusree
;
Mishrab, Aditya Shankar
- In:
Journal of fashion marketing and management
27
(
2023
)
4
,
pp. 612-631
Persistent link: https://www.econbiz.de/10014288992
Saved in:
3
To be or not to be sustainable in an emerging market? : conjoint analysis of customers' behavior in purchasing denim jeans
Abreu, Mônica Cavalcanti Sá de
;
Ferreira, Fabiana …
- In:
Journal of fashion marketing and management
26
(
2022
)
3
,
pp. 452-472
Persistent link: https://www.econbiz.de/10013384534
Saved in:
4
Latent class conjoint choice models : a guide for model selection, estimation, validation, and interpretation of results
Paetz, Friederike
;
Hein, Maren
;
Kurz, Peter
;
Steiner, …
- In:
Marketing : ZFP ; journal of research and management
41
(
2019
)
4
,
pp. 3-20
Persistent link: https://www.econbiz.de/10012149198
Saved in:
5
A user's guide to the galaxy of conjoint analysis and compositional preference measurement
Steiner, Michael
;
Meißner, Martin
- In:
Marketing : ZFP ; journal of research and management
40
(
2018
)
2
,
pp. 3-25
Persistent link: https://www.econbiz.de/10011873924
Saved in:
6
Identifying unacceptable attribute levels in preference measurement : assessing the methodological differences between and relative performance of common methods
Steiner, Michael
;
Helm, Roland
;
Szelig, Antonia
- In:
Marketing : ZFP ; journal of research and management
34
(
2012
)
2
,
pp. 110-123
Persistent link: https://www.econbiz.de/10009554427
Saved in:
7
Ein empirischer Vergleich der Prozessaufzeichungsmethoden : Mouselab und Eyetracking bei Präferenzmessungen mittels Choice-based Conjoint Analyse
Meißner, Martin
;
Decker, Reinhold
;
Pfeiffer, Jella
- In:
Marketing : ZFP ; journal of research and management
32
(
2010
)
3
,
pp. 135-145
Persistent link: https://www.econbiz.de/10008649963
Saved in:
8
Wofür, wie viel, an wen? : die nutzenoptimale Spende aus Konsumentensicht ; eine conjointanalytische Studie
Huber, Frank
;
Meyer, Frederik
;
Vetter, Vanessa
; …
-
2008
Persistent link: https://www.econbiz.de/10003741856
Saved in:
9
Der nachfrageoptimale UMTS-Spezial-Mobilfunkvertrag : Ergebnisse einer conjoint-analytischen Studie
Huber, Frank
;
Vollhardt, Kai
;
Regier, Stefanie
; …
-
2006
Persistent link: https://www.econbiz.de/10003324638
Saved in:
10
Die Bedeutung der Coupongestaltung für die Einlösung von Coupons : eine conjointanalytische Studie
Huber, Frank
;
Regier, Stefanie
;
Joosten, Nadine
-
2005
Persistent link: https://www.econbiz.de/10003284204
Saved in:
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