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~isPartOf:"Journal of fashion marketing and management"
~isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"Brand"
~subject:"Online-Handel"
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Search: subject_exact:"Consumer Behaviour"
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Brand
Online-Handel
Consumer behaviour
575
Konsumentenverhalten
575
Fashion
133
Mode
133
Brand management
95
Markenführung
95
Brand image
93
Markenimage
93
Clothing
89
Bekleidung
88
Markenartikel
65
Bekleidungsindustrie
64
Clothing industry
64
USA
63
United States
62
Advertising effects
48
Beziehungsmarketing
48
Luxury goods
48
Luxusgüter
48
Relationship marketing
48
Werbewirkung
48
Textile distribution
41
Textilhandel
41
Online retailing
39
Social Web
37
Social web
37
Frauen
35
Women
35
Emotion
34
Personality psychology
31
Persönlichkeitspsychologie
31
Internet marketing
30
Online-Marketing
30
Advertising
24
Customer satisfaction
24
E-commerce
24
Electronic Commerce
24
Kundenzufriedenheit
24
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100
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Johnson, Kim K. P.
3
Lee, Yuri
3
Ahuvia, Aaron
2
Bagozzi, Richard P.
2
Batra, Rajeev
2
Duarte, Paulo
2
Gunasti, Kunter
2
Harradine, Rod
2
Kang, Ju-young M.
2
Kim, Jiyoung
2
Klink, Richard R.
2
Laurent, Gilles
2
Lennon, Sharron J.
2
Liu, Maggie Wenjing
2
Romaniuk, Jenni
2
Ross, Jill
2
Rossiter, John R.
2
Siahtiri, Vida
2
Wu, Juanjuan
2
Wu, Lan
2
Aali, Abdulrahman Yousef al-
1
Agrawal, Durgesh Kumar
1
Aguirre-Rodriguez, Alexandra
1
Appiadu, Dora
1
Arroyo-Cañada, Francisco-Javier
1
Baghi, Ilaria
1
Baltas, George
1
Besharat, Ali
1
Bodapati, Anand
1
Boeuf, Benjamin
1
Bonatti, Alessandro
1
Bradlow, Eric T.
1
Bradshaw, Amanda S.
1
Bradshaw, Hannah K.
1
Bucklin, Randolph E.
1
Burns, Leslie Davis
1
Bóveda-Lambie, Adriana M.
1
Cadario, Romain
1
Casteran, Gauthier
1
Chae, Yoori
1
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Journal of fashion marketing and management
Marketing letters : a journal of research in marketing
Journal of retailing and consumer services
480
Journal of business research : JBR
395
The journal of brand management : an international journal
190
The journal of product & brand management
186
Psychology & marketing
99
Journal of internet commerce
93
International journal of electronic marketing and retailing : IJEMR
92
Asia Pacific journal of marketing and logistics
86
Electronic commerce research
86
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
79
Cogent business & management
73
International journal of retail & distribution management
73
International journal of consumer studies
70
International journal of hospitality management
68
The international review of retail, distribution and consumer research
68
Journal of retailing
67
International journal of internet marketing and advertising : IJIMA
66
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
62
International journal of retail and distribution management
61
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
61
Information systems research : ISR
58
European journal of marketing : EJM
56
Journal of international consumer marketing
56
Marketing intelligence & planning
56
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
55
Journal of the Academy of Marketing Science
54
Journal of strategic marketing
48
Management science : journal of the Institute for Operations Research and the Management Sciences
48
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
48
Journal of electronic commerce research : JECR
47
The journal of consumer marketing
47
International journal of e-business research : an official publication of the Information Resources Management Association
44
Journal of marketing
44
Journal of marketing communications
43
Journal of global marketing
42
International journal of electronic commerce : IJEC
40
International journal of business information systems : IJBIS
39
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
38
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ECONIS (ZBW)
100
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1
Making brand activism successful : how advice-giving can boost support behavior and reap benefits for the brand
Thürridl, Carina
;
Thompson, Frauke Mattison
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
4
,
pp. 685-696
Persistent link: https://www.econbiz.de/10014458464
Saved in:
2
E-commerce in the internet-enabled foreign expansion of Polish fashion brands owned by SMEs
Witek-Hajduk, Marzanna Katarzyna
;
Grudecka, Anna Małgorzata
- In:
Journal of fashion marketing and management
26
(
2022
)
1
,
pp. 51-66
Persistent link: https://www.econbiz.de/10012797985
Saved in:
3
Increasing digital dissemination and online apparel shopping behaviour of Generation Y
Agrawal, Durgesh Kumar
- In:
Journal of fashion marketing and management
28
(
2024
)
1
,
pp. 28-44
Persistent link: https://www.econbiz.de/10014495500
Saved in:
4
Exploring online consumer reviews of customized apparel products
Shin, Eonyou
;
Kincade, Doris H.
;
Han, Jinhee
- In:
Journal of fashion marketing and management
28
(
2024
)
1
,
pp. 139-160
Persistent link: https://www.econbiz.de/10014495507
Saved in:
5
An integrative model for online community citizenship behavior of luxury fashion brands on Instagram
Hsu, Li-Chun
- In:
Journal of fashion marketing and management
28
(
2024
)
2
,
pp. 357-378
Persistent link: https://www.econbiz.de/10014495536
Saved in:
6
Cued-recall asymmetries : the case of brand names and logos
Dommer, Sara Loughran
;
Parker, Jeffrey
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
4
,
pp. 669-684
Persistent link: https://www.econbiz.de/10014458461
Saved in:
7
How augmented reality can improve e-commerce website quality through interactivity and vividness : the moderating role of need for touch
Kim, Seeun
;
Park, Hyejune
;
Kader, Mohammad Shahidul
- In:
Journal of fashion marketing and management
27
(
2023
)
5
,
pp. 760-783
Persistent link: https://www.econbiz.de/10014430513
Saved in:
8
The effects of Instagram social capital, brand identification and brand trust on purchase intention for small fashion brands : the generational differences
Kim, Jiyoung
;
Leung, Xi Y.
;
McKneely, Brittany
- In:
Journal of fashion marketing and management
27
(
2023
)
6
,
pp. 988-1008
Persistent link: https://www.econbiz.de/10014430534
Saved in:
9
You can't shop with us : how US-based, value- and mid-market online clothing retailers position their plus-size female clothing sections
Shelton, Summer Suzanne
;
Bradshaw, Amanda S.
;
Cretul, …
- In:
Journal of fashion marketing and management
27
(
2023
)
6
,
pp. 1009-1026
Persistent link: https://www.econbiz.de/10014430535
Saved in:
10
Consumer's transition to online clothing buying during the COVID-19 pandemic : exploration through protection motivation theory and consumer well-being
Milakovic, Ivana Kursan
;
Miocevic, Dario
- In:
Journal of fashion marketing and management
27
(
2023
)
1
,
pp. 21-41
Persistent link: https://www.econbiz.de/10013555072
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