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~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~isPartOf:"Journal of hospitality marketing & management"
~subject:"Consumer behaviour"
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Consumer behaviour
Konsumentenverhalten
210
Beziehungsmarketing
165
Relationship marketing
165
Customer satisfaction
116
Kundenzufriedenheit
116
Dienstleistungsqualität
106
Service quality
106
Hotel industry
102
Hotellerie
102
Brand management
100
Markenführung
100
Brand image
70
Markenimage
70
Marketing management
40
Marketingmanagement
40
Social Web
38
Social web
38
Emotion
37
Destination management
36
Destinationsmanagement
36
Corporate Social Responsibility
34
Corporate social responsibility
34
Gastgewerbe
34
Hospitality industry
34
Tourism marketing
34
Tourismusmarketing
34
Brand
33
Gastronomie
33
Markenartikel
33
Restaurant industry
33
Beschwerdemanagement
32
Complaint management
32
Holiday behaviour
31
Urlaubsverhalten
31
Internet marketing
30
Online-Marketing
30
Viral marketing
29
Virales Marketing
29
Innovation
28
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Undetermined
150
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3
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Article
207
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3
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Article in journal
210
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210
Collection of articles of several authors
2
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2
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210
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Ko, Eunju
6
Han, Heesup
5
Mattila, Anna S.
5
Baloglu, Seyhmus
4
Kim, Kyung Hoon
4
Lee, Seonjeong
4
Line, Nathaniel D.
4
Mavondo, Felix
4
Ramkissoon, Haywantee
4
Aiello, Gaetano
3
Bae, Joonheui
3
Dewnarain, Senika
3
Jin, Naehyun Paul
3
Miao, Li
3
Park, Seong-yeon
3
Rather, Raouf Ahmad
3
Tanford, Sarah
3
Tang, Liang
3
Vescovi, Tiziano
3
Assaker, Guy
2
Checchinato, Francesca
2
Disegna, Marta
2
Fan, Alei
2
Ghaffar, Abdul
2
Goh, Ben
2
Ham, Sunny
2
Hanks, Lydia
2
Islam, Tahir
2
Kim, Jooho
2
Kim, Juran
2
Kim, Mi Ran
2
Kim, Min-Seong
2
Kim, Soon-Ho
2
Kincl, Tomas
2
Lee, Yong-Ki
2
Lim, Weng Marc
2
Mattila, Pekka
2
O'Connor, Peter
2
Parrey, Shakir Hussain
2
Parvatiyar, Atul
2
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of hospitality marketing & management
Journal of business research : JBR
820
Journal of retailing and consumer services
772
International journal of hospitality management
309
The journal of product & brand management
306
The journal of brand management : an international journal
291
Psychology & marketing
196
Asia Pacific journal of marketing and logistics
179
The journal of services marketing
159
Journal of business ethics : JOBE
154
European journal of marketing : EJM
149
Journal of the Academy of Marketing Science
141
Journal of travel and tourism marketing
138
Journal of marketing communications
136
Journal of marketing
130
International journal of consumer studies
129
SpringerLink / Bücher
127
Journal of retailing
123
Marketing intelligence & planning
122
International journal of contemporary hospitality management
121
Cogent business & management
115
Journal of marketing management : MM
109
Journal of strategic marketing
106
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
104
International journal of retail & distribution management
103
Management science : journal of the Institute for Operations Research and the Management Sciences
103
Industrial marketing management : the international journal for industrial and high-tech firms
102
Marketing letters : a journal of research in marketing
96
The journal of consumer marketing
96
Tourism management : research, policies, practice
96
The service industries journal
91
Journal of international consumer marketing
89
The international review of retail, distribution and consumer research
89
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
83
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
82
International journal of internet marketing and advertising : IJIMA
80
Journal of fashion marketing and management
79
Journal of marketing research : JMR
79
Journal of promotion management : innovations in planning and applied research
79
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ECONIS (ZBW)
210
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1
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10
of
210
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date (oldest first)
1
Is the information on green hotel websites aligned with the drivers affecting customers' intention to visit green hotels? : a mixed-methods approach
Ray, Arghya
;
Sachdeva, Itisha
;
Rana, Nripendra P.
; …
- In:
Journal of hospitality marketing & management
33
(
2024
)
1
,
pp. 1-32
Persistent link: https://www.econbiz.de/10014438598
Saved in:
2
Customer delight, engagement, experience, value co-creation, place identity, and revisit intention : a new conceptual framework
Shoukat, Muhammad Haroon
;
Ramkissoon, Haywantee
- In:
Journal of hospitality marketing & management
31
(
2022
)
6
,
pp. 757-775
Persistent link: https://www.econbiz.de/10013327890
Saved in:
3
Demystifying the green purchasing behavior of young consumers : moderating role of green skepticism
Uddin, S. M. Fatah
;
Khan, Mohammed Naved
;
Faisal, Mohd. …
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
2
,
pp. 264-284
Persistent link: https://www.econbiz.de/10014251319
Saved in:
4
Do green practices and green image promote consumers' participation in social network sites (SNS)?
Cho, Byung-Kwan
;
Park, Jeong-Yeol
;
Lee, Yong-Ki
- In:
Journal of hospitality marketing & management
32
(
2023
)
5
,
pp. 631-648
Persistent link: https://www.econbiz.de/10014319783
Saved in:
5
A profile deviation approach to enhancing relationship marketing outcomes
Dewnarain, Senika
;
Mavondo, Felix
;
Ramkissoon, Haywantee
; …
- In:
Journal of hospitality marketing & management
32
(
2023
)
8
,
pp. 1005-1024
Persistent link: https://www.econbiz.de/10014369554
Saved in:
6
Green message strategies and green brand image in a hotel context
Topcuoglu, Esra
;
Kim, Hyelin
;
Kim, Sungeun
;
Kim, Seontaik
- In:
Journal of hospitality marketing & management
31
(
2022
)
3
,
pp. 311-325
Persistent link: https://www.econbiz.de/10013177421
Saved in:
7
Social media content strategy in hospitality : the impact of experiential posts and response congruence on engagement, hotel image, and booking intention
Veloso, Mónica
;
Ieva, Marco
;
Gómez-Suárez, Mónica
- In:
Journal of hospitality marketing & management
33
(
2024
)
1
,
pp. 57-77
Persistent link: https://www.econbiz.de/10014438602
Saved in:
8
Influencer-driven loyalty : understanding the mediating role of customer brand engagement in the relationship between social media influencers and brand loyalty
Soomro, Suhaib Ahmed
;
Ghaffar, Abdul
;
Islam, Tahir
; …
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 207-230
Persistent link: https://www.econbiz.de/10014511629
Saved in:
9
"From fail to prevail" : how a salesperson's communication sentiment influences consumer forgiveness in service failures focusing on the role of consumer self-construal
Park, Jeong Eun
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 231-252
Persistent link: https://www.econbiz.de/10014511630
Saved in:
10
The role of service quality in enhancing brand authenticity through the moderation effect of corporate social responsibility (CSR)
Ghaffar, Abdul
;
Islam, Tahir
;
Kincl, Tomas
;
Hakeem, Abdul
; …
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
3
,
pp. 475-494
Persistent link: https://www.econbiz.de/10014319623
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