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~isPartOf:"Journal of hospitality marketing & management"
~subject:"Virales Marketing"
~subject:"Web 2.0 technologies"
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Search: subject_exact:"Online marketing"
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Virales Marketing
Web 2.0 technologies
Internet marketing
44
Online-Marketing
44
Hotel industry
25
Hotellerie
25
Social Web
24
Social web
24
Consumer behaviour
21
Konsumentenverhalten
21
Viral marketing
18
Online retailing
15
Online-Handel
15
Customer satisfaction
11
Kundenzufriedenheit
11
social media
11
E-commerce
8
Electronic Commerce
8
Beziehungsmarketing
6
Relationship marketing
6
online reviews
6
Brand management
5
Dienstleistungsqualität
5
Markenführung
5
Service quality
5
Tourism industry
5
Tourism marketing
5
Tourismusmarketing
5
Tourismuswirtschaft
5
Website
5
Beschwerdemanagement
4
Complaint management
4
Internet
4
Tourism
4
Tourismus
4
Advertising effects
3
Bewertung
3
Brand image
3
Destination management
3
Destinationsmanagement
3
Emotion
3
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English
18
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Law, Chun Hung Roberts
2
Xiang, Zheng
2
Aakash, Aakash
1
Aggarwal, Anu Gupta
1
Ai, Jin
1
Alrawadieh, Zaid
1
Anusree, M. R.
1
Bilro, Ricardo Godinho
1
Chi, Oscar Hengxuan
1
Christodoulidou, Natasa
1
Connolly, Daniel J.
1
Dinçer, Mithat Zeki
1
Du, Qianzhou
1
Fan, Weiguo
1
Fernandes, Filipa
1
Fernandes, Teresa
1
Fong, Lawrence Hoc Nang
1
Ghosh, Tathagata
1
Guerreiro, João Pedro Silva Martins
1
Hu, Xingbao
1
Jun, Jinhyun
1
Ki, Tang Pui
1
Kim, Jaewook
1
Lei, Soey Sut Ieng
1
Loureiro, Sandra Maria Correia
1
Lu, Weilin
1
Ma, Yufeng
1
Ouyang, Zhe
1
Ponnam, Abhilash
1
Praničević, Daniela Garbin
1
Racherla, Pradeep
1
Sharifi, Seyed Shahin
1
Shin, Seunghun
1
Sreejesh, S.
1
Stepchenkova, Svetlana
1
Tandon, Abhishek
1
Tang, Liang
1
Wang, Dan
1
Wu, Jie
1
Yang, Yang
1
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Published in...
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Journal of hospitality marketing & management
Journal of business research : JBR
75
International journal of hospitality management
45
Journal of retailing and consumer services
44
International journal of internet marketing and advertising : IJIMA
43
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
Journal of marketing communications
31
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
30
Information systems research : ISR
28
Tourism management : research, policies, practice
27
Electronic commerce research
23
Journal of management information systems : JMIS
22
International journal of electronic marketing and retailing : IJEMR
20
Journal of internet commerce
20
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
20
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
20
International journal of advertising : the review of marketing communications
19
International journal of contemporary hospitality management
19
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
19
SpringerLink / Bücher
19
Journal of electronic commerce research : JECR
17
Journal of travel and tourism marketing
17
Psychology & marketing
16
Journal of advertising research
15
Journal of marketing
15
International journal of advertising : the quarterly review of marketing communications
14
Journal of promotion management : innovations in planning and applied research
14
Management science : journal of the Institute for Operations Research and the Management Sciences
13
The journal of product & brand management
13
Business horizons
12
International journal of technology marketing : IJTMkt
12
International journal of consumer studies
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
11
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
11
Cogent business & management
10
Electronic markets : EM ; the international journal of electronic commerce and business media
10
European journal of marketing : EJM
10
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
10
Management information systems : mis quarterly
10
International journal of electronic commerce : IJEC
9
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ECONIS (ZBW)
18
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1
What consumer complaints should hoteliers prioritize? : analysis of online reviews under different market segments
Wu, Jie
;
Zhao, Narisa
- In:
Journal of hospitality marketing & management
32
(
2023
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10013545795
Saved in:
2
What makes online reviews helpful in tourism and hospitality? : a bare-bones meta-analysis
Hu, Xingbao
;
Yang, Yang
- In:
Journal of hospitality marketing & management
30
(
2021
)
2
,
pp. 139-158
Persistent link: https://www.econbiz.de/10012423284
Saved in:
3
Moderating effects of rating on text and helpfulness in online hotel reviews : an analytical approach
Shin, Seunghun
;
Du, Qianzhou
;
Ma, Yufeng
;
Fan, Weiguo
; …
- In:
Journal of hospitality marketing & management
30
(
2021
)
2
,
pp. 159-177
Persistent link: https://www.econbiz.de/10012423287
Saved in:
4
How features embedded in eWOM predict hotel guest satisfaction : an application of artificial neural networks
Aakash, Aakash
;
Tandon, Abhishek
;
Aggarwal, Anu Gupta
- In:
Journal of hospitality marketing & management
30
(
2021
)
4
,
pp. 486-507
Persistent link: https://www.econbiz.de/10012549271
Saved in:
5
Humanlike robots as employees in the hotel industry : thematic content analysis of online reviews
Yu, Chung-En
- In:
Journal of hospitality marketing & management
29
(
2020
)
1
,
pp. 22-38
Persistent link: https://www.econbiz.de/10012256116
Saved in:
6
Exploring online customer engagement with hospitality products and its relationship with involvement, emotional states, experience and brand advocacy
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of hospitality marketing & management
28
(
2019
)
2
,
pp. 147-171
Persistent link: https://www.econbiz.de/10012176591
Saved in:
7
Examining the impacts of positive and negative online consumer reviews on behavioral intentions : role of need for cognitive closure and satisfaction guarantees
Sharifi, Seyed Shahin
- In:
Journal of hospitality marketing & management
28
(
2019
)
4
,
pp. 397-426
Persistent link: https://www.econbiz.de/10012176669
Saved in:
8
Can online service recovery interventions benignly alter customers' negative review evaluations? : evidence from the hotel industry
Sreejesh, S.
;
Anusree, M. R.
;
Ponnam, Abhilash
- In:
Journal of hospitality marketing & management
28
(
2019
)
6
,
pp. 711-742
Persistent link: https://www.econbiz.de/10012176682
Saved in:
9
Categorizing peer-to-peer review site features and examining their impacts on room sales
Ai, Jin
;
Chi, Oscar Hengxuan
;
Ouyang, Zhe
- In:
Journal of hospitality marketing & management
28
(
2019
)
7
,
pp. 862-881
Persistent link: https://www.econbiz.de/10012176721
Saved in:
10
Sharing dissatisfaction online : analyzing the nature and predictors of hotel guests negative reviews
Fernandes, Teresa
;
Fernandes, Filipa
- In:
Journal of hospitality marketing & management
27
(
2018
)
2
,
pp. 127-150
Persistent link: https://www.econbiz.de/10011848333
Saved in:
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