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~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~isPartOf:"Working paper / National Bureau of Economic Research, Inc."
~subject:"Online-Marketing"
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Online-Marketing
Mobile Marketing
23
Mobile marketing
23
Mobile communications
16
Mobilkommunikation
16
Internet marketing
13
Consumer behaviour
11
Konsumentenverhalten
11
Mobile phone
8
Mobiltelefon
8
Mobile Business
6
Mobile business
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Advertising
5
Advertising effects
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Mobile advertising
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Marketingmanagement
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Mobile Anwendung
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Kundenbindungsprogramm
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Loyalty program
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Mobile promotions
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Social web
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Information
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Online-Handel
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Spann, Martin
2
Andrews, Michelle
1
Arden, Christine M.
1
Bacile, Todd J.
1
Baek, Tae Hyun
1
Banerjee, Syagnik
1
Bart, Yakov
1
Chu, Junhong
1
Goehring, Jody
1
Goh, Khim Yong
1
Grewal, Dhruv
1
Ha, Young
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Hoeck, Lena
1
Holland, Stephen
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Hui, Sam
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Im, Hyunjoo
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Kim, Seeun
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Kleijnen, Mirella
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Krafft, Manfred
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Kurtz, Oliver Tuna
1
Langer, Paul F.
1
Longstreet, Phil
1
Morrissey, Shawn
1
Murillo, Enrique
1
Noort, Guda van
1
Pancras, Joseph
1
Ramanathan, Suresh
1
Reijmersdal, Eva A. van
1
Rizley, Ross
1
Shankar, Venkatesh
1
Swilley, Esther
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Thornswood, Lance
1
Verhoef, Peter C.
1
Wirtz, Bernd W.
1
Wu, Jing
1
Ye, Christine
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Working paper / National Bureau of Economic Research, Inc.
International journal of internet marketing and advertising : IJIMA
9
Journal of business research : JBR
7
SpringerLink / Bücher
7
Business horizons
4
Journal of marketing
4
Journal of promotion management : innovations in planning and applied research
4
Young consumers : insight and ideas for responsible marketers
4
EBSCOhost eBook Collection
3
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
3
Journal of marketing research
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Absatzwirtschaft : Zeitschrift für Marketing ; Wirtschaft und Werbung, industrielle Werbung, Verkaufspraxis
2
Electronic commerce research and applications
2
Electronic markets : the international journal on networked business
2
Handbook of research on effective advertising strategies in the social media age
2
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
2
International journal of advertising : the review of marketing communications
2
International journal of business information systems : IJBIS
2
International journal of electronic commerce : IJEC
2
International journal of electronic marketing and retailing : IJEMR
2
International journal of markets and business systems
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International journal of technology marketing : IJTMkt
2
Journal of Indian business research
2
Journal of marketing communications
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of promotion management : JPM
2
Journal of retailing and consumer services
2
Journal of the Academy of Marketing Science
2
Kohlhammer Edition Marketing
2
Marketing efficiency in tourism : coping with volatile demand
2
Production and operations management : the flagship research journal of the Production and Operations Management Society
2
Profession : Wissenschaftsedition im Rainer Hampp Verlag
2
Psychology & marketing
2
Rheinwerk Computing
2
Technological forecasting & social change : an international journal
2
Wirtschaftswissenschaft
2
Wissenschaftliche Schriften der WWU Münster / 4
2
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ECONIS (ZBW)
13
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1
An empirical analysis of location-based mobile advertising : determinants, success factors, and moderating effects
Kurtz, Oliver Tuna
;
Wirtz, Bernd W.
;
Langer, Paul F.
- In:
Journal of interactive marketing : a quarterly …
54
(
2021
),
pp. 69-85
Persistent link: https://www.econbiz.de/10012592158
Saved in:
2
An experimental analysis of the effectiveness of multi-screen advertising
Hoeck, Lena
;
Spann, Martin
- In:
Journal of interactive marketing : a quarterly …
50
(
2020
),
pp. 81-99
Persistent link: https://www.econbiz.de/10012289423
Saved in:
3
Branded apps : explaining effects of brands' mobile phone applications on brand responses
Noort, Guda van
;
Reijmersdal, Eva A. van
- In:
Journal of interactive marketing : a quarterly …
45
(
2019
),
pp. 16-26
Persistent link: https://www.econbiz.de/10011997971
Saved in:
4
Permission marketing and privacy concerns : why do customers (not) grant permissions?
Krafft, Manfred
;
Arden, Christine M.
;
Verhoef, Peter C.
- In:
Journal of interactive marketing : a quarterly …
39
(
2017
),
pp. 39-54
Persistent link: https://www.econbiz.de/10011743757
Saved in:
5
Attitudes toward mobile search ads : a study among Mexican millennials
Murillo, Enrique
- In:
Journal of research in interactive marketing : …
11
(
2017
)
1
,
pp. 91-108
Persistent link: https://www.econbiz.de/10011699258
Saved in:
6
Factors affecting stickiness and word of mouth in mobile applications
Kim, Seeun
;
Baek, Tae Hyun
;
Kim, Youn-Kyung
;
Yoo, Kyunga
- In:
Journal of research in interactive marketing : …
10
(
2016
)
3
,
pp. 177-192
Persistent link: https://www.econbiz.de/10011567072
Saved in:
7
Mind in eBay, body in Macy's : dual consciousness of virtuo-physical consumers and implications for marketers
Banerjee, Syagnik
;
Longstreet, Phil
- In:
Journal of research in interactive marketing : …
10
(
2016
)
4
,
pp. 288-304
Persistent link: https://www.econbiz.de/10011639154
Saved in:
8
Mobile advertising : a framework and research agenda
Grewal, Dhruv
;
Bart, Yakov
;
Spann, Martin
;
Zubcsek, …
- In:
Journal of interactive marketing : a quarterly …
34
(
2016
),
pp. 3-14
Persistent link: https://www.econbiz.de/10011489406
Saved in:
9
Mobile promotions : a framework and research priorities
Andrews, Michelle
;
Goehring, Jody
;
Hui, Sam
;
Pancras, Joseph
- In:
Journal of interactive marketing : a quarterly …
34
(
2016
),
pp. 15-24
Persistent link: https://www.econbiz.de/10011489455
Saved in:
10
Mobile shopper marketing : key issues, current insights, and future research avenues
Shankar, Venkatesh
;
Kleijnen, Mirella
;
Ramanathan, Suresh
; …
- In:
Journal of interactive marketing : a quarterly …
34
(
2016
),
pp. 37-48
Persistent link: https://www.econbiz.de/10011489474
Saved in:
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