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~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~isPartOf:"Wissenschaft & Praxis"
~subject:"Kundenintegration"
~subject:"Theorie"
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Search: subject_exact:"Kundennähe"
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Kundenintegration
Theorie
Beziehungsmarketing
88
Relationship marketing
88
Consumer behaviour
46
Konsumentenverhalten
46
Internet marketing
29
Online-Marketing
29
Social Web
26
Social web
26
Brand management
17
Markenführung
17
Customer integration
12
Customer value
12
Kundenwert
12
Brand image
11
Markenimage
11
Online retailing
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Online-Handel
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Social media
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Theory
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5
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15
German
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Homburg, Christian
4
Bruhn, Manfred
3
Eelen, Jiska
2
Eigenraam, Anniek W.
2
Stauss, Bernd
2
Verlegh, Peeter
2
Ahlert, Dieter
1
Arden, Christine M.
1
Bacile, Todd J.
1
Bolton, Ruth
1
Chan, Kimmy Wa
1
Chang, Aihwa
1
Dolen, Willemijn M. van
1
Hammedi, Wafa
1
Hsieh, Sara H.
1
Krafft, Manfred
1
Lans, Ralf van der
1
Leclercq, Thomas
1
Li, Stella Yiyan
1
Lin, Arjen van
1
Mazloom, Masoud
1
Mulky, Avinash G.
1
Neslin, Scott A.
1
Poncin, Ingrid
1
Ranjan, Kumar Rakesh
1
Rietveld, Robert
1
Romero, Jaime
1
Saxena-Iyer, Shruti
1
Shankar, Venkatesh
1
Sheng, Jie
1
Simon, Hermann
1
Sugathan, Praveen
1
Swilley, Esther
1
Verhoef, Peter C.
1
Wierenga, Berend
1
Worring, Marcel
1
Ye, Christine
1
Zhu, John Jianjun
1
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Wissenschaft & Praxis
Journal of business research : JBR
88
Gabler Edition Wissenschaft
71
SpringerLink / Bücher
70
Journal of retailing and consumer services
61
Industrial marketing management : the international journal for industrial and high-tech firms
41
European journal of operational research : EJOR
37
Springer eBook Collection / Business and Economics
35
The journal of services marketing
34
Europäische Hochschulschriften / 5
28
Journal of service management
27
Neue betriebswirtschaftliche Forschung : Nbf
22
International journal of hospitality management
21
The service industries journal
21
Gabler-Edition Wissenschaft
18
Journal of business economics : JBE
18
Journal of strategic marketing
18
Journal of the Academy of Marketing Science
18
The journal of business & industrial marketing
18
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
17
Journal of service research : JSR
16
Kundenbeziehungen im Dienstleistungsbereich
16
Journal of marketing management : MM
15
Basler Schriften zum Marketing
14
Customer engagement : contemporary issues and challenges
14
International journal of production research
14
The journal of product & brand management
14
Die Betriebswirtschaft : DBW
13
Handelsforschung
13
Journal of marketing
13
Marketing intelligence & planning
13
Service business
13
Berichte aus der Betriebswirtschaft
12
Interaktionen im Dienstleistungsbereich
12
International journal of production economics
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Jahrbuch der Absatz- und Verbrauchsforschung
12
Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis
12
Tourism management : research, policies, practice
12
DUV / Wirtschaftswissenschaft
11
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ECONIS (ZBW)
21
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1
Let me entertain you? : the importance of authenticity in online customer engagement
Eigenraam, Anniek W.
;
Eelen, Jiska
;
Verlegh, Peeter
- In:
Journal of interactive marketing : a quarterly …
54
(
2021
),
pp. 53-68
Persistent link: https://www.econbiz.de/10012592155
Saved in:
2
What you feel, is what you like influence of message appeals on customer engagement on instagram
Rietveld, Robert
;
Dolen, Willemijn M. van
;
Mazloom, Masoud
- In:
Journal of interactive marketing : a quarterly …
49
(
2020
),
pp. 20-53
Persistent link: https://www.econbiz.de/10012288818
Saved in:
3
Being active in online communications : firm responsiveness and customer engagement behaviour
Sheng, Jie
- In:
Journal of interactive marketing : a quarterly …
46
(
2019
),
pp. 40-51
Persistent link: https://www.econbiz.de/10012107040
Saved in:
4
The boundaries of gamification for engaging customers : effects of losing a contest in online co-creation communities
Leclercq, Thomas
;
Hammedi, Wafa
;
Poncin, Ingrid
- In:
Journal of interactive marketing : a quarterly …
44
(
2018
),
pp. 82-101
Persistent link: https://www.econbiz.de/10011949555
Saved in:
5
A consumer-based taxonomy of digital customer engagement practices
Eigenraam, Anniek W.
;
Eelen, Jiska
;
Lin, Arjen van
; …
- In:
Journal of interactive marketing : a quarterly …
44
(
2018
),
pp. 102-121
Persistent link: https://www.econbiz.de/10011949559
Saved in:
6
Permission marketing and privacy concerns : why do customers (not) grant permissions?
Krafft, Manfred
;
Arden, Christine M.
;
Verhoef, Peter C.
- In:
Journal of interactive marketing : a quarterly …
39
(
2017
),
pp. 39-54
Persistent link: https://www.econbiz.de/10011743757
Saved in:
7
Atypical shifts post-failure : influence of co-creation on attribution and future motivation to co-create
Sugathan, Praveen
;
Ranjan, Kumar Rakesh
;
Mulky, Avinash G.
- In:
Journal of interactive marketing : a quarterly …
38
(
2017
),
pp. 64-81
Persistent link: https://www.econbiz.de/10011695225
Saved in:
8
The psychological mechanism of brand co-creation engagement
Hsieh, Sara H.
;
Chang, Aihwa
- In:
Journal of interactive marketing : a quarterly …
33
(
2016
),
pp. 13-26
Persistent link: https://www.econbiz.de/10011482775
Saved in:
9
Fostering customer ideation in crowdsourcing community : the role of peer-to-peer and peer-to-firm interactions
Chan, Kimmy Wa
;
Li, Stella Yiyan
;
Zhu, John Jianjun
- In:
Journal of interactive marketing : a quarterly …
31
(
2015
),
pp. 42-62
Persistent link: https://www.econbiz.de/10011373130
Saved in:
10
From firm-controlled to consumer-contributed : consumer co-production of personal media marketing communication
Bacile, Todd J.
;
Ye, Christine
;
Swilley, Esther
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
2
,
pp. 117-133
Persistent link: https://www.econbiz.de/10010399436
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