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~isPartOf:"Journal of internet commerce"
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~subject:"Online-Marketing"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Online shopping"
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Online-Marketing
Online retailing
146
Online-Handel
146
Consumer behaviour
126
Konsumentenverhalten
126
E-commerce
73
Electronic Commerce
73
Internet marketing
37
Customer satisfaction
29
Kundenzufriedenheit
29
Internet
26
Social Web
26
Social web
26
Beziehungsmarketing
25
Relationship marketing
25
Website
24
Dienstleistungsqualität
21
Einzelhandel
21
Retail trade
21
Service quality
21
Confidence
19
Vertrauen
19
Viral marketing
18
Virales Marketing
18
USA
15
United States
15
India
14
Indien
14
Innovation adoption
13
Innovationsakzeptanz
13
e-commerce
13
online shopping
12
trust
10
Personalisierung
9
Personalization
9
Online consumer behaviour
7
Advertising effects
6
Brand image
6
China
6
Consumer motivation
6
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1
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Article
37
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Aufsatz in Zeitschrift
Article in journal
37
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English
37
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Lee, Hyun-hwa
2
Adjei, Mavis T.
1
Aiken, K. Damon
1
Alam, Ansari Sarwar
1
Alarcón-del-Amo, María-del-Carmen
1
Altobello, Suzanne A.
1
Amaya Rivas, Adriana A.
1
Arcand, Manon
1
Awan, Mahmood A.
1
Bagherzadeh, Ramin
1
Balaji, M. S.
1
Balsubramanian, Siva K.
1
Banerjee, Syagnik
1
Bat, Tuya
1
Bhatt, Anil
1
Bhattarai, Ashok
1
Boostrom, Robert
1
Brettel, Malte
1
Chawla, Deepak
1
Chen, Chun-Der
1
Chieng, Fayrere
1
Chou, Shih Yung
1
Coker, Kesha K.
1
Constantinides, Efthymios
1
Coulter, Keith S.
1
Cummins, Shannon
1
Deng, Xuefei Nancy
1
Drake, John R.
1
Dutta, Nirankush
1
Farhang, Maryam
1
Fathima, Arshiya
1
Furner, Christopher P.
1
Gallant, Isabelle
1
Garza, Ricardo
1
Goi, Chai Lee
1
Haug, James C.
1
Ho, Han Chiang
1
Huang, Albert H.
1
Huckabee, Allen
1
Hung, Shin-Yuan
1
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Published in...
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Journal of internet commerce
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Journal of retailing and consumer services
72
Journal of business research : JBR
68
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
38
International journal of internet marketing and advertising : IJIMA
32
Information systems research : ISR
31
Journal of management information systems : JMIS
31
International journal of hospitality management
28
International journal of electronic marketing and retailing : IJEMR
27
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
24
Electronic commerce research
22
Management science : journal of the Institute for Operations Research and the Management Sciences
19
Technological forecasting & social change : an international journal
17
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
16
Journal of electronic commerce research : JECR
16
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
16
Journal of hospitality marketing & management
15
Journal of retailing
15
Tourism management : research, policies, practice
15
International journal of contemporary hospitality management
14
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
14
International journal of business information systems : IJBIS
13
International journal of electronic commerce : IJEC
13
Cogent business & management
12
International journal of retail & distribution management
12
Journal of marketing communications
12
Electronic commerce research and applications
10
Electronic markets : EM ; the international journal of electronic commerce and business media
10
International journal of retail and distribution management
10
Management information systems : mis quarterly
10
Electronic markets : the international journal on networked business
9
Global business review
9
International journal of e-business research : an official publication of the Information Resources Management Association
9
Journal of international consumer marketing
9
Journal of the Academy of Marketing Science
9
Asia Pacific journal of marketing and logistics
8
European journal of marketing
8
International journal of technology marketing : IJTMkt
8
Journal of marketing
8
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All
ECONIS (ZBW)
37
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1
Do sensory reviews make more sense? : the mediation of objective perception in online review helpfulness
Lopez, Alberto
;
Garza, Ricardo
- In:
Journal of research in interactive marketing : …
16
(
2022
)
3
,
pp. 438-456
Persistent link: https://www.econbiz.de/10013286435
Saved in:
2
Does congruency matter for online green demarketing campaigns? : examining the effects of retargeting display ads embedded in different browsing contexts
Yoon, Hye Jin
;
Lee, Yoon-Joo
;
Sun, Shuoya
;
Joo, Jinho
- In:
Journal of research in interactive marketing : …
17
(
2023
)
6
,
pp. 882-900
Persistent link: https://www.econbiz.de/10014428184
Saved in:
3
Relationship of the theory of consumption values and flow with online brand experience : a study of young consumers
Fathima, Arshiya
;
Khan, Adil
;
Alam, Ansari Sarwar
- In:
Journal of internet commerce
22
(
2023
)
4
,
pp. 509-537
Persistent link: https://www.econbiz.de/10014372872
Saved in:
4
Enhancing consumer online reviews : the role of moral identity
Adjei, Mavis T.
;
Zhang, Nan
;
Bagherzadeh, Ramin
; …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 110-125
Persistent link: https://www.econbiz.de/10013536283
Saved in:
5
The power of numbers : an examination of the relationship between numerical cues in online review comments and perceived review helpfulness
Li, Hongliu
;
Xingyuan, Wang
;
Wang, Shuyang
;
Zhou, Wenkai
; …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 126-139
Persistent link: https://www.econbiz.de/10013536285
Saved in:
6
Online review antecedents of trust, purchase, and recommendation intention : a simulation-based experiment for hotels and AirBnBs
Furner, Christopher P.
;
Drake, John R.
;
Zinko, Robert
; …
- In:
Journal of internet commerce
21
(
2022
)
1
,
pp. 79-103
Persistent link: https://www.econbiz.de/10012801987
Saved in:
7
The impact of Covid-19 on customer journeys : implications for interactive marketing
Kannan, P. K.
;
Kulkarni, Gauri
- In:
Journal of research in interactive marketing : …
16
(
2022
)
1
,
pp. 22-36
Persistent link: https://www.econbiz.de/10012880158
Saved in:
8
How do consumers choose offline shops on online platforms? : an investigation of interactive consumer decision processing in diagnosis-and-cure markets
Lee, Jennifer JooYeon
;
Ma, Zecong
- In:
Journal of research in interactive marketing : …
16
(
2022
)
2
,
pp. 277-291
Persistent link: https://www.econbiz.de/10013277423
Saved in:
9
Exploring the serial position effects of online consumer reviews on heuristic vs. systematic information processing and consumer decision-making
Lee, Yukyung
;
Lin, Carolyn A.
- In:
Journal of internet commerce
21
(
2022
)
3
,
pp. 297-319
Persistent link: https://www.econbiz.de/10013352907
Saved in:
10
Examining the influence of atmospheric cues on online impulse buying behavior across product categories : insights from an emerging e-market
Sarah, Farah Hasan
;
Goi, Chai Lee
;
Chieng, Fayrere
; …
- In:
Journal of internet commerce
20
(
2021
)
1
,
pp. 25-45
Persistent link: https://www.econbiz.de/10012423620
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