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~isPartOf:"Journal of internet commerce"
~isPartOf:"The journal of services marketing"
~subject:"Viral marketing"
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Search: subject_exact:"Empfehlungsmarketing"
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Viral marketing
Virales Marketing
60
Consumer behaviour
43
Konsumentenverhalten
43
Internet marketing
21
Online-Marketing
21
Social Web
21
Social web
21
Beziehungsmarketing
15
Relationship marketing
15
Online retailing
14
Online-Handel
14
Customer satisfaction
12
Kundenzufriedenheit
12
Dienstleistungsqualität
10
Service quality
10
Confidence
8
E-commerce
8
Electronic Commerce
8
Vertrauen
8
Personalisierung
6
Personalization
6
social media
6
Brand management
5
Customer integration
5
Kundenintegration
5
Markenführung
5
USA
5
United States
5
Website
5
Customer service
4
Data Mining
4
Data mining
4
Kundenservice
4
Social media
4
trust
4
Beschwerdemanagement
3
Bibliometrics
3
Bibliometrie
3
Complaint management
3
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1
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Article
60
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60
Aufsatz in Zeitschrift
60
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English
60
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Aiken, K. Damon
2
Korgaonkar, Pradeep
2
MacMillan, Amy
2
Mumuni, Alhassan G.
2
O'Reilly, Kelley
2
Petrescu, Maria
2
Akareem, Husain Salilul
1
Alexandrov, Aliosha
1
Amaya Rivas, Adriana A.
1
Bakri, Marlini
1
Balaji, M. S.
1
Bargoni, Augusto
1
Basu, Rituparna
1
Bat, Tuya
1
Battisti, Enrico
1
Beatty, Sharon E.
1
Becker-Özcamlica, Hürrem
1
Boush, David M.
1
Burns, Zara
1
Carlson, Jamie
1
Carneiro, Teresa Cristina Janes
1
Chang, Yonghwan
1
Changchit, Chuleeporn
1
Chelminski, Piotr
1
Chen, Chun-Der
1
Chen, Tom
1
Chenet, Pierre
1
Chiagouris, Larry G.
1
Chou, Cindy Yunhsin
1
Chou, Shih Yung
1
Chung, Jin-young
1
Cole, Michael D.
1
Coulter, Robin A.
1
Cowley, Scott
1
Dagger, Tracey S.
1
Dangi, Hamendra Kumar
1
Das, Gopal
1
Datta, Biplab
1
Davey, Janet
1
Dholakia, Ruby R.
1
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Published in...
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Journal of internet commerce
The journal of services marketing
Journal of business research : JBR
172
Journal of retailing and consumer services
122
International journal of hospitality management
99
Tourism management : research, policies, practice
68
Psychology & marketing
60
International journal of internet marketing and advertising : IJIMA
59
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
59
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
54
Information systems research : ISR
53
Journal of marketing communications
52
International journal of contemporary hospitality management
45
Journal of hospitality marketing & management
45
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
45
Journal of travel and tourism marketing
42
Electronic commerce research
38
Journal of marketing
38
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
36
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
35
Journal of advertising research
34
European journal of marketing : EJM
33
Journal of electronic commerce research : JECR
33
Journal of management information systems : JMIS
32
Journal of marketing research : JMR
32
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
32
International journal of advertising : the quarterly review of marketing communications
31
Management science : journal of the Institute for Operations Research and the Management Sciences
31
The journal of product & brand management
29
International journal of advertising : the review of marketing communications
28
Cogent business & management
27
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
27
SpringerLink / Bücher
27
International journal of electronic marketing and retailing : IJEMR
26
Journal of marketing management : MM
26
Journal of promotion management : innovations in planning and applied research
26
Asia Pacific journal of marketing and logistics
24
Journal of the Academy of Marketing Science
24
Marketing letters : a journal of research in marketing
24
International journal of consumer studies
23
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ECONIS (ZBW)
60
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11
Patients' experience sharing with online social media communities : a bottom-of-the-pyramid perspective
Akareem, Husain Salilul
;
Wiese, Melanie
;
Hammedi, Wafa
- In:
The journal of services marketing
36
(
2022
)
2
,
pp. 168-184
Persistent link: https://www.econbiz.de/10013407468
Saved in:
12
Servicing through digital interactions andwell-being in virtual communities
Chou, Cindy Yunhsin
;
Leo, Wei Wei Cheryl
;
Chen, Tom
- In:
The journal of services marketing
36
(
2022
)
2
,
pp. 217-231
Persistent link: https://www.econbiz.de/10013407477
Saved in:
13
The role of customer experience in the perceived value-word-of-mouth relationship
Kuppelwieser, Volker
;
Klaus, Philipp
;
Manthiou, Aikaterini
- In:
The journal of services marketing
36
(
2022
)
3
,
pp. 364-378
Persistent link: https://www.econbiz.de/10013407509
Saved in:
14
Necessary evil : a strategy to manage dysfunctional customer behavior
Huang, Yu-Shan
;
Fang, Xiang
;
Liu, Ruping
- In:
The journal of services marketing
36
(
2022
)
5
,
pp. 741-753
Persistent link: https://www.econbiz.de/10013407597
Saved in:
15
The effects of employee behavior in sustainable service organizations
Disse, Isabel Kittyma
;
Becker-Özcamlica, Hürrem
- In:
The journal of services marketing
36
(
2022
)
8
,
pp. 1095-1105
Persistent link: https://www.econbiz.de/10013410803
Saved in:
16
Exploring the serial position effects of online consumer reviews on heuristic vs. systematic information processing and consumer decision-making
Lee, Yukyung
;
Lin, Carolyn A.
- In:
Journal of internet commerce
21
(
2022
)
3
,
pp. 297-319
Persistent link: https://www.econbiz.de/10013352907
Saved in:
17
Trajectory and research opportunities on consumer brand engagement in social networking sites
Nery, Maria Martins Rebouças
;
Sincorá, Larissa Alves
; …
- In:
Journal of internet commerce
20
(
2021
)
4
,
pp. 479-507
Persistent link: https://www.econbiz.de/10012801975
Saved in:
18
Diversified online review websites as accelerators for online impulsive buying : the moderating effect of price dispersion
Chen, Chun-Der
;
Ku, Edward C. S.
- In:
Journal of internet commerce
20
(
2021
)
1
,
pp. 113-135
Persistent link: https://www.econbiz.de/10012423624
Saved in:
19
Determinants and impact of online reviews on product satisfaction
Changchit, Chuleeporn
;
Klaus, Tim
- In:
Journal of internet commerce
19
(
2020
)
1
,
pp. 82-102
Persistent link: https://www.econbiz.de/10012179617
Saved in:
20
Online product review impact : the relative effects of review credibility and review relevance
Mumuni, Alhassan G.
;
O'Reilly, Kelley
;
MacMillan, Amy
; …
- In:
Journal of internet commerce
19
(
2020
)
2
,
pp. 153-191
Persistent link: https://www.econbiz.de/10012258242
Saved in:
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