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~isPartOf:"Journal of marketing"
~subject:"Product design"
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Product design
Produktgestaltung
16
Consumer behaviour
8
Konsumentenverhalten
8
Brand management
5
Markenführung
5
product design
5
Brand image
3
Markenimage
3
Marketing management
3
Marketingmanagement
3
New product development
3
Produktentwicklung
3
Customer integration
2
Innovation
2
Innovation management
2
Innovationsmanagement
2
Kundenintegration
2
Packaging
2
Verpackung
2
branding
2
logos
2
package design
2
user design
2
Aesthetics
1
Automotive industry
1
B-to-B-Marketing
1
Brand
1
Business-to-business marketing
1
Cognition
1
Competition
1
Conjoint analysis
1
Conjoint-Analyse
1
Crowdsourcing
1
Emotion
1
Firm performance
1
Firm value
1
Führungskräfte
1
Game theory
1
Haushaltsausstattung
1
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16
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16
Aufsatz in Zeitschrift
16
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English
16
Author
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Balachander, Subramanian
2
Herrmann, Andreas
2
Landwehr, Jan Rüdiger
2
Affonso, Felipe M.
1
Allen, B. J.
1
Basuroy, Suman
1
Bonney, Leff
1
Boyd, D. Eric
1
Chandrasekaran, Deepa
1
Chen, Haipeng
1
Chitturi, Ravindra
1
Dahl, Darren W.
1
Day, George S.
1
Dickson, Peter R.
1
Fuchs, Christoph
1
Gal-Or, Esther
1
Geylani, Tansev
1
Ginter, James L.
1
Herd, Kelly B.
1
Homburg, Christian
1
Janiszewski, Chris A.
1
Kannan, P. K.
1
Kim, Alex Jiyoung
1
Kuehnl, Christina
1
Lambkin, Mary
1
Li, Krista J.
1
Liu, Yan
1
Mahajan, Vijay
1
Malkewitz, Keven
1
McGill, Ann L.
1
Moreau, C. Page
1
Noseworthy, Theodore J.
1
Orth, Ulrich R.
1
Paharia, Neeru
1
Raghunathan, Rajagopal
1
Schreier, Martin
1
Schwemmle, Martin
1
Sundar, Aparna
1
Swaminathan, Vanitha
1
Wentzel, Daniel
1
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Journal of marketing
International journal of product development : IJPD
154
International journal of production research
151
International journal of production economics
65
The journal of product innovation management : an international publication of the Product Development & Management Association
49
IEEE transactions on engineering management : EM
47
Management science : journal of the Institute for Operations Research and the Management Sciences
41
International journal of product lifecycle management : IJPLM
35
Journal of business research : JBR
35
European journal of operational research : EJOR
31
Faculty & research / Insead : working paper series
27
Human factors and ergonomics in consumer product design : methods and techniques
27
International journal of industrial organization
26
Product experience
26
Europäische Hochschulschriften / 5
23
Research policy : policy, management and economic studies of science, technology and innovation
22
The psychology of design : creating consumer appeal ; [an interdisciplinary conference held in May 2014 in Ann Arbor on the subject of "the Psychology of Design" ; the 33rd Annual Advertising and Consumer Psychology (ACP) Conference of the Society for Consumer Psychology]
22
Journal of retailing and consumer services
21
Psychology & marketing
21
The journal of industrial economics
21
International journal of technology management : IJTM
20
Production and operations management : an international journal of the Production and Operations Management Society
20
Creativity and innovation management
18
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
18
Beiträge zum Produkt-Marketing
17
European journal of marketing : EJM
17
Human factors and ergonomics in consumer product design : uses and applications
17
International journal of productivity and quality management : IJPQM
17
Journal of fashion marketing and management
17
SpringerLink / Bücher
17
Technovation : the international journal of technological innovation, entrepreneurship and technology management
17
International journal of six sigma and competitive advantage : IJSSCA
16
Corporate creativity : developing an innovative organization
15
Design - Kosten und Nutzen : technisches Design in Forschung, Lehre und Praxis
15
Design for behaviour change : theories and practices of designing for change
15
Journal of consumer research : JCR ; an interdisciplinary bimonthly
15
CORE discussion paper : DP
14
California management review
14
International journal of agile systems and management : IJASM
14
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ECONIS (ZBW)
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1
Marketing by design : the influence of perceptual structure on brand performance
Affonso, Felipe M.
;
Janiszewski, Chris A.
- In:
Journal of marketing
87
(
2023
)
5
,
pp. 736-754
Persistent link: https://www.econbiz.de/10014325439
Saved in:
2
Design crowdsourcing : the impact on new product performance of sourcing design solutions from the "crowd"
Allen, B. J.
;
Chandrasekaran, Deepa
;
Basuroy, Suman
- In:
Journal of marketing
82
(
2018
)
2
,
pp. 106-123
Persistent link: https://www.econbiz.de/10011810269
Saved in:
3
The effects of products' aesthetic design on demand and marketing-mix effectiveness : the role of segment prototypicality and brand consistency
Liu, Yan
;
Li, Krista J.
;
Chen, Haipeng
;
Balachander, …
- In:
Journal of marketing
81
(
2017
)
1
,
pp. 83-102
Persistent link: https://www.econbiz.de/10011636855
Saved in:
4
New product design : concept, measurement, and consequences
Homburg, Christian
;
Schwemmle, Martin
;
Kuehnl, Christina
- In:
Journal of marketing
79
(
2015
)
3
,
pp. 41-56
Persistent link: https://www.econbiz.de/10011485860
Saved in:
5
Who is wary of user design? : the role of power-distance beliefs in preference for user-designed products
Paharia, Neeru
;
Swaminathan, Vanitha
- In:
Journal of marketing
83
(
2019
)
3
,
pp. 91-107
Persistent link: https://www.econbiz.de/10012176002
Saved in:
6
(When) does third-party recognition for design excellence affect financial performance in business-to-business markets?
Boyd, D. Eric
;
Kannan, P. K.
- In:
Journal of marketing
82
(
2018
)
3
,
pp. 108-123
Persistent link: https://www.econbiz.de/10011850433
Saved in:
7
Product design for the long run : consumer responses to typical and atypical designs at different stages of exposure
Landwehr, Jan Rüdiger
;
Wentzel, Daniel
;
Herrmann, Andreas
- In:
Journal of marketing
77
(
2013
)
5
,
pp. 92-107
Persistent link: https://www.econbiz.de/10009793055
Saved in:
8
Provision of optional versus standard product features in competition
Balachander, Subramanian
;
Gal-Or, Esther
;
Geylani, Tansev
; …
- In:
Journal of marketing
81
(
2017
)
3
,
pp. 80-95
Persistent link: https://www.econbiz.de/10011697821
Saved in:
9
The innovation effect of user design : exploring consumers' innovation perceptions of firms selling products designed by users
Schreier, Martin
;
Fuchs, Christoph
;
Dahl, Darren W.
- In:
Journal of marketing
76
(
2012
)
5
,
pp. 18-32
Persistent link: https://www.econbiz.de/10009782922
Saved in:
10
Place the logo high or low? : using conceptual metaphors of power in packaging design
Sundar, Aparna
;
Noseworthy, Theodore J.
- In:
Journal of marketing
78
(
2014
)
5
,
pp. 138-151
Persistent link: https://www.econbiz.de/10010419891
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