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~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Unternehmenserfolg"
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Unternehmenserfolg
Marketing management
201
Marketingmanagement
201
Consumer behaviour
67
Konsumentenverhalten
67
Beziehungsmarketing
33
Relationship marketing
33
Brand management
32
Markenführung
32
Marketing
23
Einzelhandel
18
Retail trade
18
Brand image
15
Distribution channel
15
Markenimage
15
Vertriebsweg
15
Brand
14
Internet marketing
14
Markenartikel
14
Online-Marketing
14
Firm performance
13
Marketing theory
12
Marketingtheorie
12
Customer value
11
Kundenwert
11
Lieferantenmanagement
11
Supplier relationship management
11
USA
11
United States
11
Großbritannien
9
Performance measurement
9
Performance-Messung
9
Social Web
9
Social web
9
United Kingdom
9
Advertising
8
Customer satisfaction
8
Kundenzufriedenheit
8
Werbung
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marketing strategy
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Agag, Gomaa
2
Ramaseshan, B.
2
Abdelmoety, Ziad Hassan
1
Alamoudi, Hawazen
1
Alghamdi, Omar A.
1
Alharthi, Majed
1
Alnawas, Ibrahim
1
Aspara, Jaakko
1
Dickinson, Sonia J.
1
Durrani, Baseer Ali
1
El-Halaby, Sherif
1
Frösén, Johanna
1
Ghantous, Nabil
1
Grimmer, Louise
1
Grimmer, Martin
1
Hassanein, Ahmed
1
Hirvonen, Saku
1
Ishak, Asmai
1
Jaakkola, Matti
1
Kingshott, Russel P. J.
1
Laukkanen, Tommi
1
Mishra, Debiprasad
1
Mishra, Prashant
1
Modi, Partik
1
Morimura, Fumikazu
1
Mortimer, Gary
1
Ngo, Liem Viet
1
O'Cass, Aron
1
Parvinen, Petri
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Reijonen, Helen
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Sakagawa, Yuji
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Singh, Ramendra
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Singh, Ramendra Pratap
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Taghian, Mehdi
1
Tikkanen, Henrikki
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Journal of marketing management : MM
Journal of retailing and consumer services
Journal of business research : JBR
56
Industrial marketing management : the international journal for industrial and high-tech firms
42
Journal of strategic marketing
30
The journal of business & industrial marketing
19
Cogent business & management
15
International marketing review
15
International business review : the official journal of the European International Business Academy
12
Journal of the Academy of Marketing Science
12
International entrepreneurship and management journal
11
European journal of marketing : EJM
10
Marketing intelligence & planning
9
International journal of economic perspectives : IJEP
8
International journal of hospitality management
8
Journal of international marketing
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of global marketing
7
Australasian marketing journal
6
International journal of business and globalisation : IJBG
6
International journal of business performance management
6
Journal of business ethics : JOBE
6
Journal of research in marketing and entrepreneurship
6
AMS review : official publication of the Academy of Marketing Science
5
International journal of innovation management
5
International journal of trade and global markets
5
Journal of enterprising culture
5
Journal of entrepreneurship in emerging economies
5
Journal of marketing
5
Management decision : MD
5
Management research review
5
The marketing review
5
Asia Pacific journal of marketing and logistics
4
Baltic journal of management
4
International journal of business competition and growth : IJBCG
4
International journal of entrepreneurship and small business
4
Journal of Asian finance, economics and business : JAFEB
4
Journal of business-to-business marketing
4
Journal of information & knowledge management : JIKM
4
Journal of marketing communications
4
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ECONIS (ZBW)
13
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1
Competitive advantage : a longitudinal analysis of the roles of data-driven innovation capabilities, marketing agility, and market turbulence
Alghamdi, Omar A.
;
Agag, Gomaa
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014460768
Saved in:
2
The intermediating role of big data analytics capability between responsive and proactive market orientations and firm performance in the retail industry
Morimura, Fumikazu
;
Sakagawa, Yuji
- In:
Journal of retailing and consumer services
71
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014253605
Saved in:
3
Understanding the link between customer feedback metrics and firm performance
Agag, Gomaa
;
Durrani, Baseer Ali
;
Shehawy, Yasser Moustafa
- In:
Journal of retailing and consumer services
73
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014303148
Saved in:
4
Does managing customer accounts receivable impact customer relationships, and sales performance? : an empirical investigation
Singh, Ramendra Pratap
;
Singh, Ramendra
;
Mishra, Prashant
- In:
Journal of retailing and consumer services
60
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012502649
Saved in:
5
The differential and synergistic effects of market orientation and entrepreneurial orientation on hotel ambidexterity
Ghantous, Nabil
;
Alnawas, Ibrahim
- In:
Journal of retailing and consumer services
55
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012268814
Saved in:
6
The more things change the more they stay the same : a replicated study of small retail firm resources
Grimmer, Louise
;
Grimmer, Martin
;
Mortimer, Gary
- In:
Journal of retailing and consumer services
44
(
2018
),
pp. 54-63
Persistent link: https://www.econbiz.de/10011904318
Saved in:
7
Does market orientation pay off without brand orientation? : a study of small business entrepreneurs
Laukkanen, Tommi
;
Tuominen, Sasu
;
Reijonen, Helen
; …
- In:
Journal of marketing management : MM
32
(
2016
)
7/8
,
pp. 673-694
Persistent link: https://www.econbiz.de/10011577366
Saved in:
8
Is more capability always benefical for firm performance? : market orientation, core business process capabilities and business environment
Jaakkola, Matti
;
Frösén, Johanna
;
Tikkanen, Henrikki
; …
- In:
Journal of marketing management : MM
32
(
2016
)
13/14
,
pp. 1359-1385
Persistent link: https://www.econbiz.de/10011585861
Saved in:
9
Interactive effects of marketing strategy formulation and implementation upon firm performance
Ramaseshan, B.
;
Ishak, Asmai
;
Kingshott, Russel P. J.
- In:
Journal of marketing management : MM
29
(
2013
)
11/12
,
pp. 1224-1250
Persistent link: https://www.econbiz.de/10010209649
Saved in:
10
Performance implications of market orientation, marketing resources, and marketing capabilities
Ngo, Liem Viet
;
O'Cass, Aron
- In:
Journal of marketing management : MM
28
(
2012
)
1/2
,
pp. 173-187
Persistent link: https://www.econbiz.de/10009488945
Saved in:
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