//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of marketing research"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~subject:"Search engine"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Online-Marketing"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Search engine
Internet marketing
135
Online-Marketing
135
Advertising effects
78
Werbewirkung
78
Consumer behaviour
63
Konsumentenverhalten
63
Advertising
50
Werbung
50
Suchmaschine
34
Social Web
30
Social web
30
Viral marketing
25
Virales Marketing
25
Online retailing
24
Online-Handel
24
advertising
20
online advertising
18
Auction theory
17
Auktionstheorie
17
Game theory
13
Internet
13
Spieltheorie
13
user-generated content
13
E-commerce
12
Electronic Commerce
12
Experiment
11
USA
10
United States
10
Website
10
field experiments
10
social media
10
Internet-Auktion
9
Online auction
9
Search theory
9
Suchtheorie
9
targeting
9
game theory
8
search advertising
8
Bayes-Statistik
7
more ...
less ...
Online availability
All
Undetermined
17
Type of publication
All
Article
34
Type of publication (narrower categories)
All
Article in journal
34
Aufsatz in Zeitschrift
34
Language
All
English
34
Author
All
Jerath, Kinshuk
4
Sayedi, Amin
4
Trusov, Michael
3
Katona, Zsolt
2
Lu, Shijie
2
Rutz, Oliver J.
2
Shin, Woochoel
2
Simonov, Andrey
2
Srinivasan, Kannan
2
Yang, Sha
2
Zhu, Yi
2
Abhishek, Vibhanshu
1
Amaldoss, Wilfred
1
Baghaie, Marjan
1
Berman, Ron
1
Bucklin, Randolph E.
1
Cao, Xinyu
1
Chan, Tat
1
Chan, Tat Y.
1
Chesnes, Matthew
1
Chiou, Lesley
1
Dai, Weijia
1
De los Santos, Babur
1
Desai, Preyas S.
1
Despotakis, Stylianos
1
Dukes, Anthony
1
Fader, Peter
1
Ghose, Anindya
1
Guitart, Ivan A.
1
Hill, Shawndra
1
Hoban, Paul R.
1
Hosanagar, Kartik
1
Humphreys, Ashlee
1
Isaac, Mathew S.
1
Jin, Ginger Zhe
1
Kalyanam, Kirthi
1
Kannan, P. K.
1
Ke, T. Tony
1
Koulayev, Sergei
1
Li, Hongshuang
1
more ...
less ...
Published in...
All
Journal of marketing research
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Information systems research : ISR
15
Internet and network economics : third international workshop, WINE 2007, San Diego, CA, USA, December 12-14, 2007 ; proceedings
15
Management science : journal of the Institute for Operations Research and the Management Sciences
15
International journal of electronic commerce : IJEC
10
Electronic commerce research and applications
9
CESifo working papers
8
Journal of marketing research : JMR
8
International journal of electronic business
7
International journal of internet marketing and advertising : IJIMA
7
Internet and network economics : 4th international workshop, WINE 2008, Shanghai, China, December 17-20, 2008 ; proceedings
7
Internet and network economics : 5th international workshop, WINE 2009, Rome, Italy, December 14-18, 2009 ; proceedings
7
Journal of business research : JBR
7
Discussion papers / CEPR
6
SpringerLink / Bücher
6
Electronic commerce research
5
European journal of operational research : EJOR
5
International journal of industrial organization
5
Journal of electronic commerce research : JECR
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Journal of retailing
5
Leitfaden Online-Marketing ; [Bd. 1]
5
Marketing science
5
essentials
5
International journal of business information systems : IJBIS
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of management information systems : JMIS
4
Management information systems : mis quarterly
4
NET Institute Working Paper
4
Quantitative marketing and economics : QME
4
Working papers / Harvard Business School, Division of Research
4
Working papers / TSE : WP
4
Business horizons
3
CESifo Working Paper
3
Games and economic behavior
3
Johnson School Research Paper Series
3
Journal of retailing and consumer services
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
Operations research letters
3
more ...
less ...
Source
All
ECONIS (ZBW)
34
Showing
1
-
10
of
34
Sort
Relevance
Date (newest first)
Date (oldest first)
1
First-price auctions in online display advertising
Despotakis, Stylianos
;
Ravi, Ramamoorthi
;
Sayedi, Amin
- In:
Journal of marketing research
58
(
2021
)
5
,
pp. 888-907
Persistent link: https://www.econbiz.de/10012662060
Saved in:
2
Competitive advertising on brand search : traffic stealing and click quality
Simonov, Andrey
;
Hill, Shawndra
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
5
,
pp. 923-945
Persistent link: https://www.econbiz.de/10012668065
Saved in:
3
Construal matching in online search : applying text analysis to illuminate the consumer decision journey
Humphreys, Ashlee
;
Isaac, Mathew S.
;
Wang, Rebecca Jen-Hui
- In:
Journal of marketing research
58
(
2021
)
6
,
pp. 1101-1119
Persistent link: https://www.econbiz.de/10012794316
Saved in:
4
A near-optimal bidding strategy for real-time display advertising auctions
Tunuguntla, Srinivas
;
Hoban, Paul R.
- In:
Journal of marketing research
58
(
2021
)
1
,
pp. 1-21
Persistent link: https://www.econbiz.de/10012426501
Saved in:
5
The path to click : are you on it?
Shi, Savannah Wei
;
Trusov, Michael
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
2
,
pp. 344-365
Persistent link: https://www.econbiz.de/10012504967
Saved in:
6
The impact of informational and emotional television ad content on online search and sales
Guitart, Ivan A.
;
Stremersch, Stefan
- In:
Journal of marketing research
58
(
2021
)
2
,
pp. 299-320
Persistent link: https://www.econbiz.de/10012492707
Saved in:
7
Cooperative search advertising
Cao, Xinyu
;
Ke, T. Tony
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
1
,
pp. 44-67
Persistent link: https://www.econbiz.de/10011999546
Saved in:
8
Search advertising : budget allocation across search engines
Zia, Mohammad
;
Rao, Ram C.
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
6
,
pp. 1023-1037
Persistent link: https://www.econbiz.de/10012147195
Saved in:
9
Competition and crowd-out for brand keywords in sponsored search
Simonov, Andrey
;
Nosko, Chris
;
Rao, Justin M.
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
2
,
pp. 200-215
Persistent link: https://www.econbiz.de/10011864713
Saved in:
10
The power of rankings : quantifying the effect of rankings on online consumer search and purchase decisions
Ursu, Raluca M.
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
4
,
pp. 530-552
Persistent link: https://www.econbiz.de/10011916541
Saved in:
1
2
3
4
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->