//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"Journal of service research : JSR"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Customer equity"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Customer value
31
Kundenwert
31
Beziehungsmarketing
23
Relationship marketing
23
Consumer behaviour
10
Konsumentenverhalten
10
Dienstleistungsqualität
7
Service quality
7
customer lifetime value
6
Betriebliche Wertschöpfung
5
Customer satisfaction
5
Kundenzufriedenheit
5
Value creation
5
Customer integration
4
Kundenintegration
4
Dienstleistung
3
Services
3
Viral marketing
3
Virales Marketing
3
value creation
3
Confidence
2
Dienstleistungsmarketing
2
Lieferantenmanagement
2
Measurement
2
Messung
2
New product development
2
Produktentwicklung
2
Salespeople
2
Service-Dominant Logic
2
Service-dominant logic
2
Services marketing
2
Supplier relationship management
2
Verkaufspersonal
2
Vertrauen
2
customer retention
2
customer value
2
resource integration
2
service
2
Agent-based modeling
1
Agentenbasierte Modellierung
1
more ...
less ...
Online availability
All
Undetermined
7
Type of publication
All
Article
30
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
31
Aufsatz in Zeitschrift
31
Collection of articles of several authors
1
Sammelwerk
1
Language
All
English
31
Author
All
Kumar, V.
5
Verhoef, Peter C.
3
Sunder, Sarang
2
Sweeney, Jillian C.
2
Wiesel, Thorsten
2
Aksoy, Lerzan
1
Alexander, Matthew
1
Allenby, Greg M.
1
Barrios, Andrés
1
Bijmolt, Tammo H. A.
1
Block, Frank
1
Blocker, Christopher P.
1
Bolton, Ruth N.
1
Braun, Michael
1
Brodie, Roderick J.
1
Cambra-Fierro, Jesús
1
Campbell, Margaret C.
1
Chou, Chien-heng
1
Ciuchita, Robert
1
Danaher, Tracey S.
1
Datta, Hannes
1
Donkers, Bas
1
Doorn, Jenny van
1
Eisenbeiß, Maik
1
Fader, Peter
1
Faßnacht, Martin
1
Foubert, Bram
1
Friend, Scott B.
1
Grant, Susan Jung
1
Gruen, Thomas W.
1
Guo, Lin
1
Gustafsson, Anders
1
Hardie, Bruce G. S.
1
Heerde, Harald J. van
1
Helkkula, Anu
1
Jaakkola, Elina
1
Jen, Lichung
1
Jhang, Ji Hoon
1
Jing, Xiaoqing
1
Kelleher, Carol
1
more ...
less ...
Published in...
All
Journal of marketing research : JMR
Journal of service research : JSR
Journal of business research : JBR
87
Industrial marketing management : the international journal for industrial and high-tech firms
85
Journal of retailing and consumer services
47
International journal of hospitality management
32
The service industries journal
28
Journal of marketing
27
SpringerLink / Bücher
27
The journal of business & industrial marketing
26
Journal of the Academy of Marketing Science
24
Journal of marketing management : MM
18
Marketing theory
18
The journal of services marketing
18
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
17
Gabler Edition Wissenschaft
16
International journal of contemporary hospitality management
16
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
16
Journal of revenue and pricing management
16
Journal of service management
16
Journal of strategic marketing
16
Handbook of research on customer equity in marketing
14
Service business
13
Technological forecasting & social change : an international journal
13
The journal of product & brand management
13
Tourism management : research, policies, practice
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Creating and managing superior customer value
11
Harvard business review : HBR
11
Innovation in pricing : contemporary theories and best practices
11
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
11
Business horizons
10
International journal of electronic customer relationship management : IJECRM
10
Journal of marketing analytics : JMA
10
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
10
Cogent business & management
9
European journal of marketing : EJM
9
European management journal
9
International journal of services and operations management
9
Management decision : MD
9
more ...
less ...
Source
All
ECONIS (ZBW)
31
Showing
1
-
10
of
31
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Customer-based corporate valuation for publicly traded noncontractual firms
McCarthy, Daniel M.
;
Fader, Peter
- In:
Journal of marketing research : JMR
55
(
2018
)
5
,
pp. 617-635
Persistent link: https://www.econbiz.de/10011957962
Saved in:
2
Customer-firm interactions and the path to profitability : a chain-of-effects model
Cambra-Fierro, Jesús
;
Melero-Polo, Iguácel
;
Sesé, F. …
- In:
Journal of service research : JSR
21
(
2018
)
2
,
pp. 201-218
Persistent link: https://www.econbiz.de/10011855798
Saved in:
3
The role of perceived control in customer value cocreation and service recovery evaluation
Guo, Lin
;
Lotz, Sherry L.
;
Tang, Chuanyi
;
Gruen, Thomas W.
- In:
Journal of service research : JSR
19
(
2016
)
1
,
pp. 39-56
Persistent link: https://www.econbiz.de/10011433138
Saved in:
4
Key skills for crafting customer solutions within an ecosystem : a theories-in-use perspective
Friend, Scott B.
;
Malshe, Avinash
- In:
Journal of service research : JSR
19
(
2016
)
2
,
pp. 174-191
Persistent link: https://www.econbiz.de/10011485437
Saved in:
5
Professional service providers' resource integration styles (PRO-RIS) : facilitating customer experiences
Ng, Sylvia C.
;
Plewa, Carolin
;
Sweeney, Jillian C.
- In:
Journal of service research : JSR
19
(
2016
)
4
,
pp. 380-395
Persistent link: https://www.econbiz.de/10011606695
Saved in:
6
Measuring the lifetime value of a customer in the consumer packaged goods industry
Sunder, Sarang
;
Kumar, V.
;
Zhao, Yi
- In:
Journal of marketing research : JMR
53
(
2016
)
6
,
pp. 901-921
Persistent link: https://www.econbiz.de/10011648395
Saved in:
7
Transaction attributes and customer valuation
Braun, Michael
;
Schweidel, David A.
;
Stein, Eli
- In:
Journal of marketing research : JMR
52
(
2015
)
6
,
pp. 848-864
Persistent link: https://www.econbiz.de/10011421731
Saved in:
8
Customer effort in value cocreation activities : improving quality of life and behavioral intentions of health care customers
Sweeney, Jillian C.
;
Danaher, Tracey S.
; …
- In:
Journal of service research : JSR
18
(
2015
)
3
,
pp. 318-335
Persistent link: https://www.econbiz.de/10011336505
Saved in:
9
The transformative value of a service experience
Blocker, Christopher P.
;
Barrios, Andrés
- In:
Journal of service research : JSR
18
(
2015
)
3
,
pp. 265-283
Persistent link: https://www.econbiz.de/10011336512
Saved in:
10
Perceived risk, product returns, and optimal resource allocation : evidence from a field experiment
Petersen, J. Andrew
;
Kumar, V.
- In:
Journal of marketing research : JMR
52
(
2015
)
2
,
pp. 268-285
Persistent link: https://www.econbiz.de/10010526553
Saved in:
1
2
3
4
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->