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~isPartOf:"Journal of marketing research : JMR"
~source:"econis"
~subject:"Decision"
~subject:"Relationship marketing"
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Search: subject_exact:"Consumer Behaviour"
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Decision
Relationship marketing
Consumer behaviour
343
Konsumentenverhalten
343
Market research
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Marktforschung
63
Experiment
39
Advertising effects
38
Werbewirkung
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Präferenztheorie
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Kumar, V.
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1
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Journal of marketing research : JMR
Journal of retailing and consumer services
476
Journal of business research : JBR
379
International journal of hospitality management
171
The journal of services marketing
117
The journal of product & brand management
100
Psychology & marketing
90
Journal of the Academy of Marketing Science
79
The journal of brand management : an international journal
77
Journal of travel and tourism marketing
76
Asia Pacific journal of marketing and logistics
74
Cogent business & management
74
Journal of hospitality marketing & management
73
Journal of retailing
73
International journal of contemporary hospitality management
72
The service industries journal
65
Journal of strategic marketing
60
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
59
European journal of marketing : EJM
57
Industrial marketing management : the international journal for industrial and high-tech firms
56
Journal of marketing
56
Journal of service management
56
Journal of consumer research : JCR ; an interdisciplinary bimonthly
55
Marketing intelligence & planning
52
Tourism management : research, policies, practice
52
International journal of retail & distribution management
50
The international review of retail, distribution and consumer research
50
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
49
Journal of service research : JSR
49
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
48
Services marketing quarterly
48
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
47
SpringerLink / Bücher
45
International journal of internet marketing and advertising : IJIMA
44
Service business
43
International journal of retail and distribution management
42
The international journal of bank marketing : IJBM
42
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
41
Management science : journal of the Institute for Operations Research and the Management Sciences
41
International journal of consumer studies
40
International journal of electronic marketing and retailing : IJEMR
40
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ECONIS (ZBW)
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1
Modeling simultaneous multiple goal pursuit and adaptation in consumer choice
Swait, Joffre
;
Argo, Jennifer
;
Li, Lianhua
- In:
Journal of marketing research : JMR
55
(
2018
)
3
,
pp. 352-367
Persistent link: https://www.econbiz.de/10011878693
Saved in:
2
The influence of time-interval descriptions on goal-pursuit decisions
Munichor, Nira
;
LeBoeuf, Robyn A.
- In:
Journal of marketing research : JMR
55
(
2018
)
2
,
pp. 291-303
Persistent link: https://www.econbiz.de/10011845016
Saved in:
3
(I’m) happy to help (you) : the impact of personal pronoun use in customer-firm interactions
Packard, Grant
;
Moore, Sarah G.
;
McFerran, Brent
- In:
Journal of marketing research : JMR
55
(
2018
)
4
,
pp. 541-555
Persistent link: https://www.econbiz.de/10011912731
Saved in:
4
Attention, information processing, and choice in incentive-aligned choice experiments
Yang, Liu
;
Toubia, Olivier
;
Jong, Martijn G. de
- In:
Journal of marketing research : JMR
55
(
2018
)
6
,
pp. 783-800
Persistent link: https://www.econbiz.de/10011971206
Saved in:
5
Comparison neglect in upgrade decisions
Sela, Aner
;
LeBoeuf, Robyn A.
- In:
Journal of marketing research : JMR
54
(
2017
)
4
,
pp. 556-571
Persistent link: https://www.econbiz.de/10011743682
Saved in:
6
Beyond the target customer : social effects of customer relationship management campaigns
Ascarza, Eva
;
Ebbes, Peter
;
Netzer, Oded
;
Danielson, Matthew
- In:
Journal of marketing research : JMR
54
(
2017
)
3
,
pp. 347-363
Persistent link: https://www.econbiz.de/10011697412
Saved in:
7
"Mere measurement plus" : how solicitation of open-ended positive feedback influences customer purchase behavior
Bone, Sterling A.
;
Lemon, Katherine N.
;
Voorhees, Clay M.
; …
- In:
Journal of marketing research : JMR
54
(
2017
)
1
,
pp. 156-170
Persistent link: https://www.econbiz.de/10011653507
Saved in:
8
The influence of serotonin deficiency on choice deferral and the compromise effect
Lichters, Marcel
;
Brunnlieb, Claudia
;
Nave, Gideon
; …
- In:
Journal of marketing research : JMR
53
(
2016
)
2
,
pp. 183-198
Persistent link: https://www.econbiz.de/10011485255
Saved in:
9
Community participation and consumer-to-consumer helping : does participation in third party-hosted communities reduce one’s likelihood of helping?
Thompson, Scott A.
;
Kim, Molan
;
Smith, Keith Marion
- In:
Journal of marketing research : JMR
53
(
2016
)
2
,
pp. 280-295
Persistent link: https://www.econbiz.de/10011485356
Saved in:
10
Modeling heterogeneity in the satisfaction, loyalty intention, and shareholder value linkage : a cross-industry analysis at the customer and firm levels
Larivière, Bart
;
Keiningham, Timothy
;
Aksoy, Lerzan
; …
- In:
Journal of marketing research : JMR
53
(
2016
)
1
,
pp. 91-109
Persistent link: https://www.econbiz.de/10011450384
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