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~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~subject:"Lieferantenmanagement"
~subject:"Online retailing"
~subject:"Theorie"
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Lieferantenmanagement
Online retailing
Theorie
E-commerce
39
Electronic Commerce
38
Consumer behaviour
37
Konsumentenverhalten
37
Online-Handel
28
Internet marketing
18
Online-Marketing
18
Internet
15
Beziehungsmarketing
13
Relationship marketing
13
Social Web
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Social web
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Einzelhandel
10
Mobile Business
10
Mobile business
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Retail trade
10
Customer satisfaction
6
Kundenzufriedenheit
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Marketing management
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Marketingmanagement
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Journal of retailing and consumer services
184
Electronic commerce research
111
Journal of business research : JBR
90
SpringerLink / Bücher
75
Industrial marketing management : the international journal for industrial and high-tech firms
72
Information systems research : ISR
64
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
62
International journal of production economics
59
Journal of internet commerce
58
European journal of operational research : EJOR
57
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
53
Management science : journal of the Institute for Operations Research and the Management Sciences
53
International journal of business information systems : IJBIS
52
Transportation research / E : an international journal
46
Journal of management information systems : JMIS
45
Gabler Edition Wissenschaft
44
Information systems and e-business management : ISeB
42
International journal of electronic marketing and retailing : IJEMR
42
International journal of electronic commerce : IJEC
39
Handelsforschung
38
International journal of production research
38
Electronic commerce research and applications
37
International journal of e-business research : an official publication of the Information Resources Management Association
37
The journal of business & industrial marketing
36
Journal of electronic commerce research : JECR
34
Electronic markets : EM ; the international journal of electronic commerce and business media
33
Journal of retailing
33
Journal of organizational computing and electronic commerce
31
Manufacturing & service operations management : M & SOM
30
Technological forecasting & social change : an international journal
30
Electronic markets : the international journal on networked business
29
Springer eBook Collection / Business and Economics
29
International journal of retail & distribution management
28
International journal of electronic business
27
NBER working paper series
27
Discussion paper / Centre for Economic Policy Research
26
International journal of hospitality management
26
The international review of retail, distribution and consumer research
26
Asia Pacific journal of marketing and logistics
25
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ECONIS (ZBW)
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Enhancing brick-and-mortar store shopping experience with an augmented reality shopping assistant application using personalized recommendations and explainable artificial intellig...
Zimmermann, Robert
;
Mora, Daniel
;
Cirqueira, Douglas
; …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
2
,
pp. 273-298
Persistent link: https://www.econbiz.de/10014313367
Saved in:
2
The effect of E-
commerce
virtual live streamer socialness on consumers' experiential value : an empirical study based on Chinese E-
commerce
live streaming studios
Wu, Ruijuan
;
Liu, Jingjing
;
Chen, Shuai
;
Tong, Xing
- In:
Journal of research in interactive marketing : …
17
(
2023
)
5
,
pp. 714-733
Persistent link: https://www.econbiz.de/10014428168
Saved in:
3
Drivers of satisfaction and usage continuance in e-grocery retailing : a collaborative design supported perspective
Kumar, Amresh
;
Sikdar, Pallab
;
Gupta, Manali
;
Singh, …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
2
,
pp. 176-194
Persistent link: https://www.econbiz.de/10014313198
Saved in:
4
Early backers' social and geographic influences on the success of crowdfunding
Ma, Zecong
- In:
Journal of research in interactive marketing : …
17
(
2023
)
4
,
pp. 510-526
Persistent link: https://www.econbiz.de/10014313555
Saved in:
5
The impact of Covid-19 on customer journeys : implications for interactive marketing
Kannan, P. K.
;
Kulkarni, Gauri
- In:
Journal of research in interactive marketing : …
16
(
2022
)
1
,
pp. 22-36
Persistent link: https://www.econbiz.de/10012880158
Saved in:
6
Does product display quantity increase purchase intention? : the mediation of diminished pain of payment
Guo, Tengfei
;
Zhong, Shiquan
;
Wang, Xuelian
;
Li, Geng
- In:
Journal of research in interactive marketing : …
16
(
2022
)
1
,
pp. 101-117
Persistent link: https://www.econbiz.de/10012880168
Saved in:
7
How do consumers choose offline shops on online platforms? : an investigation of interactive consumer decision processing in diagnosis-and-cure markets
Lee, Jennifer JooYeon
;
Ma, Zecong
- In:
Journal of research in interactive marketing : …
16
(
2022
)
2
,
pp. 277-291
Persistent link: https://www.econbiz.de/10013277423
Saved in:
8
Imagery evoking visual and verbal information presentations in mobile
commerce
: the roles of augmented reality and product review
Yoo, Jungmin
;
Kim, Jung-Hwan
;
Kim, Minjeong
;
Park, Minjung
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 182-197
Persistent link: https://www.econbiz.de/10014521168
Saved in:
9
Technology readiness, perceived ubiquity and M-
commerce
adoption : the moderating role of privacy
Roy, Subhadip
;
Moorthi, Y. L. R.
- In:
Journal of research in interactive marketing : …
11
(
2017
)
3
,
pp. 268-295
Persistent link: https://www.econbiz.de/10011779160
Saved in:
10
Do sensory reviews make more sense? : the mediation of objective perception in online review helpfulness
Lopez, Alberto
;
Garza, Ricardo
- In:
Journal of research in interactive marketing : …
16
(
2022
)
3
,
pp. 438-456
Persistent link: https://www.econbiz.de/10013286435
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