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~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Marketing intelligence & planning"
~subject:"Marktforschung"
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Marktforschung
Marketing management
161
Marketingmanagement
161
Consumer behaviour
58
Konsumentenverhalten
58
Beziehungsmarketing
30
Relationship marketing
30
Brand management
27
Markenführung
27
Einzelhandel
21
Retail trade
21
Marketing
18
Firm performance
15
Unternehmenserfolg
15
Brand
14
Distribution channel
14
Internet marketing
14
Markenartikel
14
Marketing strategy
14
Online-Marketing
14
Vertriebsweg
14
Market research
12
KMU
11
SME
11
Brand image
10
Markenimage
10
Market segmentation
10
Marktsegmentierung
10
Strategic management
9
Strategisches Management
9
Lieferantenmanagement
8
Supplier relationship management
8
Dienstleistungsqualität
7
Innovation
7
Performance measurement
7
Performance-Messung
7
Service quality
7
USA
7
United States
7
Advertising
6
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12
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12
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English
12
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Kumar, Prashant
2
Simkin, Lyndon
2
Abdo, Said Shabban
1
Agag, Gomaa
1
Agnihotri, Raj
1
Almoraish, Ahmed
1
Anselmsson, Johan
1
Bang, Nguyen
1
Bondesson, Niklas
1
Brem, Alexander
1
Chaib Lababdi, Houyem
1
Chang, Kirk
1
Daunt, Kate L.
1
Eid, Riyad
1
Gardiner, Sarah
1
Ghodeswar, Bhimrao M.
1
Grace, Debra
1
Hammond, Kevin L.
1
Harris, Lloyd C.
1
Horn, Christian Franz
1
Ivens, Björn
1
King, Ceridwyn
1
Korotkov, Nikolay
1
Krush, Michael T.
1
Labben, Thouraya Gherissi
1
Occhiocupo, Nicoletta
1
Ratten, Vanessa
1
Shehawy, Yasser Moustafa
1
Trainor, Kevin J.
1
Webster, Robert L.
1
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Journal of retailing and consumer services
Marketing intelligence & planning
Europäische Hochschulschriften / 5
13
Journal of the Academy of Marketing Science
10
Gabler Edition Wissenschaft
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of business research : JBR
5
Management science : journal of the Institute for Operations Research and the Management Sciences
5
Review of marketing research
5
SpringerLink / Bücher
5
Entscheidungsunterstützung für ökonomische Probleme
4
Industrial marketing management : the international journal for industrial and high-tech firms
4
Jahrbuch der Absatz- und Verbrauchsforschung
4
Journal of business economics : JBE
4
Journal of business-to-business marketing
4
Journal of marketing research : JMR
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
Springer eBook Collection / Business and Management
4
AMS review : official publication of the Academy of Marketing Science
3
Berichte aus der Betriebswirtschaft
3
DUV : Wirtschaftswissenschaft
3
Die Betriebswirtschaft : DBW
3
Fundamentals of marketing research ; Vol. 1
3
International journal of wine business research : IJWBR
3
Journal of marketing management : MM
3
Journal of strategic marketing
3
Management research review
3
Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel
3
Marketing letters : a journal of research in marketing
3
Marketing theory
3
UTB / Management
3
Applied Marketing Science / Angewandte Marketingforschung
2
Arbeitspapier / Institut für Marketing, Universität Mannheim
2
Bank-Archiv : Zeitschrift für das gesamte Bank- und Börsenwesen : journal of banking and financial research
2
Beiträge zum Produkt-Marketing
2
Controlling des Strukturwandels : Standortflexibilität und Kundenzufriedenheit schaffen
2
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
2
European journal of operational research : EJOR
2
Fundamentals of marketing research ; Vol. 6
2
Göttinger Handelswissenschaftliche Schriften e.V. : GHS
2
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ECONIS (ZBW)
12
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1
Understanding the relationship between marketing analytics, customer agility, and customer satisfaction : a longitudinal perspective.
Agag, Gomaa
;
Shehawy, Yasser Moustafa
;
Almoraish, Ahmed
; …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014462263
Saved in:
2
Consumer showrooming : value co-destruction
Daunt, Kate L.
;
Harris, Lloyd C.
- In:
Journal of retailing and consumer services
38
(
2017
),
pp. 166-176
Persistent link: https://www.econbiz.de/10011743219
Saved in:
3
State of green marketing research over 25 years (1990-2014) : literature survey and classification
Kumar, Prashant
- In:
Marketing intelligence & planning
34
(
2016
)
1
,
pp. 137-158
Persistent link: https://www.econbiz.de/10011459213
Saved in:
4
Guest editorial: the dynamics of sport marketing : suggestions for marketing intelligence and planning
Ratten, Vanessa
- In:
Marketing intelligence & planning
34
(
2016
)
2
,
pp. 162-168
Persistent link: https://www.econbiz.de/10011568630
Saved in:
5
Factors affecting consumers' green product purchase decisions
Kumar, Prashant
;
Ghodeswar, Bhimrao M.
- In:
Marketing intelligence & planning
33
(
2015
)
3
,
pp. 330-347
Persistent link: https://www.econbiz.de/10011298763
Saved in:
6
Brand value chain in practise; the relationship between mindset and market performance metrics : a study of the Swedish market for FMCG
Anselmsson, Johan
;
Bondesson, Niklas
- In:
Journal of retailing and consumer services
25
(
2015
),
pp. 58-70
Persistent link: https://www.econbiz.de/10011313600
Saved in:
7
Damaging brands through market research : can customer involvement in prediction markets damage brands?
Horn, Christian Franz
;
Brem, Alexander
;
Ivens, Björn
- In:
Marketing intelligence & planning
32
(
2014
)
2
,
pp. 232-248
Persistent link: https://www.econbiz.de/10010364043
Saved in:
8
Informant characteristics as moderators in higher education research
Hammond, Kevin L.
;
Webster, Robert L.
- In:
Marketing intelligence & planning
32
(
2014
)
4
,
pp. 398-412
Persistent link: https://www.econbiz.de/10010385852
Saved in:
9
Customer engagement planning emerging from the "individualist-collectivist"-framework : an empirical examination in China and UK
Bang, Nguyen
;
Chang, Kirk
;
Simkin, Lyndon
- In:
Marketing intelligence & planning
32
(
2014
)
1
,
pp. 41-65
Persistent link: https://www.econbiz.de/10010252037
Saved in:
10
Challenging the use of generational segmentation through understanding of self-indentity
Gardiner, Sarah
;
Grace, Debra
;
King, Ceridwyn
- In:
Marketing intelligence & planning
31
(
2013
)
6
,
pp. 639-653
Persistent link: https://www.econbiz.de/10010226611
Saved in:
1
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