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~isPartOf:"Journal of travel and tourism marketing"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~subject:"Internet marketing"
~subject:"word-of-mouth"
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Search: subject_exact:"Viral marketing"
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Internet marketing
word-of-mouth
Viral marketing
87
Virales Marketing
87
Consumer behaviour
51
Konsumentenverhalten
51
Social Web
40
Social web
40
Online-Marketing
35
Holiday behaviour
19
Urlaubsverhalten
19
word of mouth
16
Customer satisfaction
15
Kundenzufriedenheit
15
Online retailing
15
Online-Handel
15
Dienstleistungsqualität
13
Service quality
13
Tourism
13
Tourismus
13
Beziehungsmarketing
12
Hotel industry
12
Hotellerie
12
Relationship marketing
12
social media
12
E-commerce
11
Electronic Commerce
11
Advertising effects
9
Internet
9
Werbewirkung
9
online reviews
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user-generated content
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Tourism industry
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Tourism marketing
8
Tourismusmarketing
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Tourismuswirtschaft
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USA
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advertising
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Fossen, Beth L.
3
Proserpio, Davide
3
Schweidel, David A.
3
Godes, David
2
Gopinath, Shyam
2
Lambrecht, Anja
2
Law, Chun Hung Roberts
2
Schuckert, Markus
2
Tucker, Catherine
2
Albuquerque, Paulo
1
Assael, Henry
1
Baah, Nancy Grace
1
Bart, Yakov
1
Cantoni, Lorenzo
1
Carson, Steve
1
Chae, Inyoung
1
Chan, Tat
1
Chatow, Udi
1
Che, Hai
1
Chen, Chihchien
1
Chen, Kay-Yut
1
Chen, Wenbo
1
Chen, Xiaohong
1
Chevalier, Judith A.
1
Chiang, Roger H. L.
1
Creevey, Dean
1
Croy, Glen
1
De Pietro, Marianna
1
De, Anwesha
1
Ding, Xiaojie
1
Dover, Yaniv
1
Gao, Baojun
1
Han, Heesup
1
Hollenbeck, Brett
1
Hu, Mantian Mandy
1
Huang, Chung-Ching
1
Inversini, Alessandro
1
Jamal, Zainab
1
Jiang, Xiangmei
1
Jin, Seunga Venus
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Journal of travel and tourism marketing
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
72
International journal of hospitality management
45
Journal of retailing and consumer services
44
International journal of internet marketing and advertising : IJIMA
41
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
37
Journal of marketing communications
35
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
28
Information systems research : ISR
28
Tourism management : research, policies, practice
27
Electronic commerce research
23
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
23
Journal of management information systems : JMIS
21
Journal of hospitality marketing & management
20
Journal of internet commerce
20
Psychology & marketing
20
International journal of advertising : the review of marketing communications
19
International journal of contemporary hospitality management
19
International journal of electronic marketing and retailing : IJEMR
19
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
19
Journal of electronic commerce research : JECR
16
Journal of promotion management : innovations in planning and applied research
16
Journal of marketing
15
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
14
International journal of advertising : the quarterly review of marketing communications
13
International journal of technology marketing : IJTMkt
13
Journal of advertising research
13
The journal of product & brand management
13
International journal of consumer studies
12
Management information systems : mis quarterly
12
European journal of marketing : EJM
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
11
Management science : journal of the Institute for Operations Research and the Management Sciences
11
Business horizons
10
Cogent business & management
10
Electronic markets : EM ; the international journal of electronic commerce and business media
10
Journal of marketing management : MM
10
SpringerLink / Bücher
10
International journal of electronic commerce : IJEC
9
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ECONIS (ZBW)
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1
Influence of vegan attributes on hotel consumption value, perceived advantages, and word-of-mouth and revisit intentions
Yu, Jongsik
;
Kim, Seongseop
;
Baah, Nancy Grace
;
Seo, …
- In:
Journal of travel and tourism marketing
40
(
2023
)
8
,
pp. 639-652
Persistent link: https://www.econbiz.de/10014447620
Saved in:
2
Does gender matter? : the effect of management responses on reviewing behavior
Proserpio, Davide
;
Troncoso, Isamar
;
Valsesia, Francesca
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
6
,
pp. 1199-1213
Persistent link: https://www.econbiz.de/10012796490
Saved in:
3
The fateful first consumer review
Park, Sungsik
;
Shin, Woochoel
;
Xie, Jinhong
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
3
,
pp. 481-507
Persistent link: https://www.econbiz.de/10012594009
Saved in:
4
Impact of political television advertisements on viewers' response to subsequent advertisements
Fossen, Beth L.
;
Mallapragada, Girish
;
De, Anwesha
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
2
,
pp. 305-324
Persistent link: https://www.econbiz.de/10012504957
Saved in:
5
The effect of individual online reviews on purchase likelihood
Vana, Prasad
;
Lambrecht, Anja
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
4
,
pp. 708-730
Persistent link: https://www.econbiz.de/10012623403
Saved in:
6
Spillover effects in seeded word-of-mouth marketing campaigns
Chae, Inyoung
;
Stephen, Andrew T.
;
Bart, Yakov
;
Yao, Dai
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
1
,
pp. 89-104
Persistent link: https://www.econbiz.de/10011645777
Saved in:
7
When online reviews meet ACSI : how ACSI moderates the effects of online reviews on hotel revenue
Gao, Baojun
;
Ding, Xiaojie
;
Chen, Wenbo
;
Jiang, Xiangmei
; …
- In:
Journal of travel and tourism marketing
37
(
2020
)
3
,
pp. 396-408
Persistent link: https://www.econbiz.de/10012289342
Saved in:
8
The effect of online interaction and trust on consumers' value co-creation behavior in the online travel community
Shen, Han
;
Wu, Luorong
;
Yi, Sitong
;
Xue, Lan
- In:
Journal of travel and tourism marketing
37
(
2020
)
4
,
pp. 418-428
Persistent link: https://www.econbiz.de/10012289345
Saved in:
9
Antecedents and consequences of consumers' trust in hybrid travel websites
Leung, Daniel
;
Ma, Jing
- In:
Journal of travel and tourism marketing
37
(
2020
)
6
,
pp. 756-772
Persistent link: https://www.econbiz.de/10012289491
Saved in:
10
Social TV, advertising, and sales : are social shows good for advertisers?
Fossen, Beth L.
;
Schweidel, David A.
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
2
,
pp. 274-295
Persistent link: https://www.econbiz.de/10012022542
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