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~isPartOf:"Journal of travel and tourism marketing"
~source:"econis"
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Search: subject_exact:"Virales Marketing"
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Viral marketing
42
Virales Marketing
42
Consumer behaviour
27
Konsumentenverhalten
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Holiday behaviour
19
Urlaubsverhalten
19
Internet marketing
15
Online-Marketing
15
Social Web
15
Social web
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Customer satisfaction
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Kundenzufriedenheit
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Tourism
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Tourismus
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Dienstleistungsqualität
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Service quality
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Hotel industry
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Hotellerie
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Beziehungsmarketing
8
Online retailing
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Online-Handel
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Relationship marketing
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Tourismusmarketing
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Reisevermittler
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Han, Heesup
4
Law, Chun Hung Roberts
3
Hsu, Maxwell K.
2
Khan, Mahmood A.
2
Lee, Kyuho
2
Schuckert, Markus
2
Wong, IpKin Anthony
2
Baah, Nancy Grace
1
Browning, Victoria
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Butt, Irfan
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Cantoni, Lorenzo
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Chen, Chihchien
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Chen, Joseph
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Chen, Wenbo
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Cheng, Vincent T. P.
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Creevey, Dean
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Croy, Glen
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De Pietro, Marianna
1
Deng, Lingfei
1
Ding, Xiaojie
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Fakharyan, Meysam
1
Gao, Baojun
1
Ghosh, Tathagata
1
Hua, Nan
1
Huang, Chung-Ching
1
Hwang, Jinsoo
1
Inversini, Alessandro
1
Jiang, Xiangmei
1
Jin, Seunga Venus
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Joppe, Marion
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Joun, Youhee
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Khodadadian, Mohammad Reza
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Kidney, Etain
1
Kim, Insin
1
Kim, Jinkyung Jenny
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Kim, Joonhyeong Joseph
1
Kim, Seongseop
1
Ko, Jae-youn
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Journal of travel and tourism marketing
Journal of business research : JBR
172
Journal of retailing and consumer services
122
International journal of hospitality management
99
Tourism management : research, policies, practice
68
Psychology & marketing
60
International journal of internet marketing and advertising : IJIMA
59
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
59
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
54
Information systems research : ISR
53
Journal of marketing communications
52
International journal of contemporary hospitality management
45
Journal of hospitality marketing & management
45
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
45
Electronic commerce research
38
Journal of marketing
38
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
36
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
35
Journal of advertising research
34
European journal of marketing : EJM
33
Journal of electronic commerce research : JECR
33
Journal of management information systems : JMIS
32
Journal of marketing research : JMR
32
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
32
International journal of advertising : the quarterly review of marketing communications
31
Management science : journal of the Institute for Operations Research and the Management Sciences
31
The journal of services marketing
31
SpringerLink / Bücher
30
Journal of internet commerce
29
The journal of product & brand management
29
International journal of advertising : the review of marketing communications
28
Cogent business & management
27
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
27
International journal of electronic marketing and retailing : IJEMR
26
Journal of marketing management : MM
26
Journal of promotion management : innovations in planning and applied research
26
Asia Pacific journal of marketing and logistics
24
Journal of the Academy of Marketing Science
24
Marketing letters : a journal of research in marketing
24
International journal of consumer studies
23
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ECONIS (ZBW)
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1
Influence of vegan attributes on hotel consumption value, perceived advantages, and word-of-mouth and revisit intentions
Yu, Jongsik
;
Kim, Seongseop
;
Baah, Nancy Grace
;
Seo, …
- In:
Journal of travel and tourism marketing
40
(
2023
)
8
,
pp. 639-652
Persistent link: https://www.econbiz.de/10014447620
Saved in:
2
Double blades : does a sharing platform benefit from integration to a popular OTA platform?
Li, Chunhong
;
Deng, Lingfei
;
Law, Chun Hung Roberts
- In:
Journal of travel and tourism marketing
40
(
2023
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014285173
Saved in:
3
The role of relationship quality and loyalty program in tourism shopping : a multilevel investigation
Lam, Iok Keng Veronica
;
Wong, IpKin Anthony
- In:
Journal of travel and tourism marketing
37
(
2020
)
1
,
pp. 92-111
Persistent link: https://www.econbiz.de/10012289263
Saved in:
4
When online reviews meet ACSI : how ACSI moderates the effects of online reviews on hotel revenue
Gao, Baojun
;
Ding, Xiaojie
;
Chen, Wenbo
;
Jiang, Xiangmei
; …
- In:
Journal of travel and tourism marketing
37
(
2020
)
3
,
pp. 396-408
Persistent link: https://www.econbiz.de/10012289342
Saved in:
5
The effect of online interaction and trust on consumers' value co-creation behavior in the online travel community
Shen, Han
;
Wu, Luorong
;
Yi, Sitong
;
Xue, Lan
- In:
Journal of travel and tourism marketing
37
(
2020
)
4
,
pp. 418-428
Persistent link: https://www.econbiz.de/10012289345
Saved in:
6
Antecedents and consequences of consumers' trust in hybrid travel websites
Leung, Daniel
;
Ma, Jing
- In:
Journal of travel and tourism marketing
37
(
2020
)
6
,
pp. 756-772
Persistent link: https://www.econbiz.de/10012289491
Saved in:
7
The effect of trust on value on travel websites : enhancing well-being and word-of-mouth among the elderly
Kim, Joonhyeong Joseph
;
Nam, Minjung
;
Kim, Insin
- In:
Journal of travel and tourism marketing
36
(
2019
)
1
,
pp. 76-89
Persistent link: https://www.econbiz.de/10012179365
Saved in:
8
Managing negative online accommodation reviews : evidence from the Cook Islands
Mate, Mani Jeremiah
;
Trupp, Alexander
;
Pratt, Stephen
- In:
Journal of travel and tourism marketing
36
(
2019
)
5
,
pp. 627-644
Persistent link: https://www.econbiz.de/10012179450
Saved in:
9
From dreaming to believing : a review of consumer engagement behaviours with brands' social media content across the holiday travel process
Creevey, Dean
;
Kidney, Etain
;
Mehta, Glenn
- In:
Journal of travel and tourism marketing
36
(
2019
)
6
,
pp. 679-691
Persistent link: https://www.econbiz.de/10012179457
Saved in:
10
Exploring competitive hotel selection attributes among guests : an importance-performance analysis
Kim, Jinkyung Jenny
;
Lee, Youngseok
;
Han, Heesup
- In:
Journal of travel and tourism marketing
36
(
2019
)
9
,
pp. 998-1011
Persistent link: https://www.econbiz.de/10012179515
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