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~isPartOf:"Marketing intelligence & planning"
~subject:"Konsumentenverhalten"
~subject:"Risikomanagement"
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Konsumentenverhalten
Risikomanagement
Consumer behaviour
138
Brand management
111
Markenführung
111
Relationship marketing
106
Beziehungsmarketing
105
Marketing management
88
Marketingmanagement
88
Brand image
74
Markenimage
74
Internet marketing
44
Online-Marketing
43
Brand
42
Markenartikel
42
Social Web
36
Social web
36
Dienstleistungsqualität
31
Service quality
31
Marketing
29
Corporate Social Responsibility
28
Corporate social responsibility
28
Customer satisfaction
23
Kundenzufriedenheit
23
Lieferantenmanagement
21
Supplier relationship management
21
KMU
19
SME
19
Customer integration
18
Einzelhandel
18
Kundenintegration
18
Retail trade
18
Advertising effects
16
Firm performance
16
Unternehmenserfolg
16
Werbewirkung
16
USA
15
United States
15
Confidence
14
E-commerce
14
Vertrauen
14
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Undetermined
102
Free
1
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Article
140
Type of publication (narrower categories)
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Article in journal
140
Aufsatz in Zeitschrift
140
Case study
1
Fallstudie
1
Systematic review
1
Übersichtsarbeit
1
Language
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English
140
Author
All
Phau, Ian
6
Bang, Nguyen
3
Leckie, Civilai
3
Arli, Denni
2
Bala, Pradip Kumar
2
Behera, Rajat Kumar
2
Brennan, Ross
2
Casidy, Riza
2
Hollebeek, Linda D.
2
Kumar, Prashant
2
Kumar, Sushant
2
Kumar, Vikas
2
Merrilees, Bill
2
Rana, Nripendra P.
2
Sarkar, Abhigyan
2
Sarkar, Juhi Gahlot
2
Shimul, Anwar Sadat
2
Zameer, Hashim
2
Abdeen, Afra
1
Abratt, Russell
1
Adam, Stewart
1
Agrawal, Rajat
1
Ahmed, Riaz Uddin
1
Aitken, Robert
1
Akasreku, Frank
1
Akoğlu, Halil Erdem
1
Algharabat, Raed Salah
1
Ali, Qadir
1
Ali, Sharafat
1
Alwi, Sharifah
1
Amenuvor, Fortune Edem
1
Andrea Gudmundsdóttir
1
Arasli, Hüseyin
1
Ashill, Nickolas Jeremy
1
Ashraf, Rohail
1
Athanasopoulou, Pinelopi
1
Augusto, Mário Gomes
1
Baghi, Ilaria
1
Bakshi, Madhupa
1
Banerjee, Shubhomoy
1
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Published in...
All
Marketing intelligence & planning
Journal of business research : JBR
898
Journal of retailing and consumer services
778
SpringerLink / Bücher
423
International journal of hospitality management
320
The journal of product & brand management
306
The journal of brand management : an international journal
301
International journal of production research
287
European journal of operational research : EJOR
281
Journal of risk management in financial institutions
269
International journal of production economics
241
Risks : open access journal
231
Insurance / Mathematics & economics
221
Journal of banking & finance
209
Psychology & marketing
197
Finance research letters
187
Asia Pacific journal of marketing and logistics
182
Journal of business ethics : JOBE
182
Management science : journal of the Institute for Operations Research and the Management Sciences
175
Springer eBook Collection
173
Risiko-Manager
172
Cogent business & management
164
Journal of risk and financial management : JRFM
163
The journal of services marketing
159
Journal of the Academy of Marketing Science
152
European journal of marketing : EJM
150
Journal of travel and tourism marketing
144
The journal of operational risk
141
Journal of marketing communications
140
Journal of marketing
138
International journal of consumer studies
132
NBER working paper series
132
International journal of risk assessment and management : IJRAM
127
Journal of strategic marketing
127
International journal of contemporary hospitality management
124
Journal of hospitality marketing & management
124
Tourism management : research, policies, practice
124
Journal of retailing
123
Managing business risk : a practical guide to protecting your business
123
Europäische Hochschulschriften / 5
120
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ECONIS (ZBW)
140
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1
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10
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140
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date (oldest first)
1
The effect of retailer CSR and consumer environmental responsibility on green consumption behaviors : mediation of environmental concern and customer trust
Saif, Saad
;
Zameer, Hashim
;
Wang, Ying
;
Ali, Qadir
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 149-167
Persistent link: https://www.econbiz.de/10014469246
Saved in:
2
Influencer marketing : explaining the effects of influencer self-presentation strategies on brand responses through source credibility
Reijmersdal, Eva A. van
;
Walet, Marieke
;
Andrea …
- In:
Marketing intelligence & planning
42
(
2024
)
7
,
pp. 1214-1233
Persistent link: https://www.econbiz.de/10015056975
Saved in:
3
Customer participation, innovative aspects of services and outcomes
Nyadzayo, Munyaradzi
;
Leckie, Civilai
;
Johnson, Lester W.
- In:
Marketing intelligence & planning
41
(
2023
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10013532100
Saved in:
4
Planning Facebook message strategy and creative appeal for effective ad engagement : an exploratory study
Sheiner, Dorit Zimand
;
Kol, Ofrit
;
Levy, Shalom
- In:
Marketing intelligence & planning
42
(
2024
)
7
,
pp. 1195-1213
Persistent link: https://www.econbiz.de/10015056973
Saved in:
5
Does firm-created social media communication develop brand evangelists? : role of perceived values and customer experience
Sohaib, Muhammad
;
Safeer, Asif Ali
;
Majeed, Abdul
- In:
Marketing intelligence & planning
42
(
2024
)
6
,
pp. 1074-1092
Persistent link: https://www.econbiz.de/10015056959
Saved in:
6
Impact of exogenous brand crises on consumer behaviour
Chandrasekar, Kalpana
;
Rehman, Varisha
- In:
Marketing intelligence & planning
42
(
2024
)
5
,
pp. 890-915
Persistent link: https://www.econbiz.de/10015056916
Saved in:
7
Green innovation and environmental awareness driven green purchase intentions
Zameer, Hashim
;
Yasmeen, Humaira
- In:
Marketing intelligence & planning
40
(
2022
)
5
,
pp. 624-638
Persistent link: https://www.econbiz.de/10013393504
Saved in:
8
Decoding consumers' CSR scepticism : service recovery experience perspective
Kushwah, Mihir Kumar
;
Srivastava, Himanshu Shekhar
- In:
Marketing intelligence & planning
41
(
2023
)
3
,
pp. 265-278
Persistent link: https://www.econbiz.de/10014312974
Saved in:
9
Dysfunctional customer behavior and commitment to service quality
Lee, Kangcheol
;
Gong, Taeshik
- In:
Marketing intelligence & planning
40
(
2022
)
8
,
pp. 1024-1037
Persistent link: https://www.econbiz.de/10013393638
Saved in:
10
Low-literate customer experience : an empirical exploration
Mishra, Anubhav A.
;
Verma, Megha
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 59-83
Persistent link: https://www.econbiz.de/10014469193
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