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~isPartOf:"SpringerLink / Bücher"
~isPartOf:"The journal of business & industrial marketing"
~subject:"Beziehungsmarketing"
~subject:"Kommunikation"
~subject:"Marketingtheorie"
~subject:"Pricing strategy"
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Search: subject:"B-to-B-Marketing"
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Beziehungsmarketing
Kommunikation
Marketingtheorie
Pricing strategy
B-to-B-Marketing
301
Business-to-business marketing
301
Lieferantenmanagement
173
Supplier relationship management
173
Relationship marketing
98
Business-to-Business-Marketing
66
Marketingmanagement
49
Marketing management
48
Electronic Commerce
31
Customer satisfaction
30
Kundenzufriedenheit
30
Consumer behaviour
29
E-commerce
29
Konsumentenverhalten
29
Salespeople
29
Verkaufspersonal
29
Brand management
28
Deutschland
28
Germany
28
Markenführung
28
Innovation
26
Social Web
25
Social web
25
Verkauf
25
Selling
23
B2B
22
Betriebliche Wertschöpfung
21
Business network
21
Unternehmenserfolg
21
Unternehmensnetzwerk
21
Value creation
21
Customer integration
19
Firm performance
19
Kundenintegration
19
Online-Marketing
19
Internet marketing
18
Business-to-Business marketing
17
Bibliometrics
16
Bibliometrie
16
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68
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2
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Article
92
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23
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97
German
18
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Ulkuniemi, Pauliina
3
Cabanelas, Pablo
2
Cobelli, Nicola
2
Drummond, Conor
2
Falkenreck, Christine
2
Høgevold, Nils
2
Kowalkowski, Christian
2
Lacoste, Sylvie
2
Lin, Ming-ji James
2
Masciadri, Peter
2
McGrath, Helen
2
Nyadzayo, Munyaradzi
2
O'Toole, Thomas
2
Svensson, Göran
2
Zupancic, Dirk
2
Adhikari, Atanu
1
Ahmad, Bilal
1
Akhtar, Nadeem
1
Al-Kwifi, Sam O.
1
Albadvi, Amir
1
Alet Vilaginés, Josep
1
Ali M. Yunus
1
Alonso-Garcia, Javier
1
Anaza, Nwamaka A.
1
Andaleeb, Syed S.
1
Ashfaq, Muhammad
1
Askariazad, Mohammad Hossein
1
Ata, U. Zeynep
1
Babakhani, Nazila
1
Backhaus, Christof
1
Barqawi, Neda
1
Barry, James M.
1
Bathke, Henrik
1
Ben Abdelaziz, Fouad
1
Bettis-Outland, Harriette
1
Birkel, Hendrik
1
Blanco-González, Alicia
1
Blois, Keith J.
1
Boles, James Sanders
1
Bonamigo, Andrei
1
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SpringerLink / Bücher
The journal of business & industrial marketing
Industrial marketing management : the international journal for industrial and high-tech firms
192
Journal of business-to-business marketing
44
Journal of business research : JBR
38
Journal of marketing
12
Innovation in pricing : contemporary theories and best practices
11
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
11
Journal of the Academy of Marketing Science
9
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
8
The journal of personal selling & sales management : JPSSM
8
Gabler Edition Wissenschaft
7
International journal of procurement management
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of customer behaviour
6
Management decision : MD
6
European journal of marketing : EJM
5
Gabler Research
5
Marketing intelligence & planning
5
Springer eBook Collection
5
Springer eBook Collection / Business and Economics
5
The journal of services marketing
5
Cogent business & management
4
European journal of marketing
4
Europäische Hochschulschriften / 5
4
Handbook of business-to-business marketing
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of personal selling & sales management : JPSSM
4
Journal of retailing and consumer services
4
Journal of revenue and pricing management
4
Research
4
Asia Pacific journal of marketing and logistics
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
Innovatives Industriegütermarketing
3
International business and economics research journal
3
International journal of business environment : IJBE
3
International journal of services and operations management
3
Journal of business market management : JBM
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of purchasing and supply management
3
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ECONIS (ZBW)
115
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115
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1
Supporting value co-creation through interaction during the pre-purchase customer journey : empirical evidence from B2B HR services
Lassila, Elina
;
Heikka, Eija-Liisa
;
Nätti, Satu
- In:
The journal of business & industrial marketing
38
(
2023
)
13
,
pp. 63-73
Persistent link: https://www.econbiz.de/10014472654
Saved in:
2
Customer reference marketing in internationalizing SMEs : a service perspective
Tolstoy, Daniel
;
Melén Hånell, Sara
;
Özbek, Nurgül
- In:
The journal of business & industrial marketing
37
(
2022
)
13
,
pp. 94-105
Persistent link: https://www.econbiz.de/10013538916
Saved in:
3
Role of community trust in driving brand loyalty in large online B2B communities
Sethi, Amit Rakesh
;
Dash, Satyabhusan
;
Mishra, Abhishek
; …
- In:
The journal of business & industrial marketing
39
(
2024
)
2
,
pp. 256-272
Persistent link: https://www.econbiz.de/10014473031
Saved in:
4
Analyzing the customer brand engagement model from the perspective of sellers and buyers in the B2B context
Susanti, Vonny
;
Samudro, Andreas
- In:
The journal of business & industrial marketing
39
(
2024
)
2
,
pp. 299-317
Persistent link: https://www.econbiz.de/10014473046
Saved in:
5
Identifying the determinants and consequences of post-recovery satisfaction in B2B customers : a multidimensional justice theory perspective
Ahmad, Bilal
;
Yuan, Jingbo
;
Akhtar, Nadeem
;
Ashfaq, Muhammad
- In:
The journal of business & industrial marketing
39
(
2024
)
2
,
pp. 423-437
Persistent link: https://www.econbiz.de/10014473086
Saved in:
6
Addressing how small suppliers cope with large customers : using the dual dimension of a product portfolio and customer buying center
Lacoste, Sylvie
;
Ben Abdelaziz, Fouad
;
Youssef, Meriem
- In:
The journal of business & industrial marketing
38
(
2023
)
1
,
pp. 188-207
Persistent link: https://www.econbiz.de/10013539057
Saved in:
7
The role of trust and commitment as mediators between economic and non-economic satisfaction in sales manager B2B relationships
Ferro-Soto, Carlos
;
Padin, Carmen
;
Svensson, Göran
; …
- In:
The journal of business & industrial marketing
38
(
2023
)
1
,
pp. 235-251
Persistent link: https://www.econbiz.de/10013539060
Saved in:
8
Digitalization in B2B marketing : omnichannel management from a PLS-SEM approach
Alonso-Garcia, Javier
;
Pablo-Marti, Federico
; …
- In:
The journal of business & industrial marketing
38
(
2023
)
2
,
pp. 317-336
Persistent link: https://www.econbiz.de/10013539265
Saved in:
9
The cultural factors in global account management : the case of Indian buyers and German suppliers
Kadam, Nayan
;
Niersbach, Barbara
;
Ivens, Björn Sven
- In:
The journal of business & industrial marketing
38
(
2023
)
2
,
pp. 353-366
Persistent link: https://www.econbiz.de/10013539270
Saved in:
10
A review of business model research : what next for industrial marketing scholarship?
Coombes, Philip
- In:
The journal of business & industrial marketing
38
(
2023
)
3
,
pp. 520-532
Persistent link: https://www.econbiz.de/10013539314
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