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~isPartOf:"The journal of business & industrial marketing"
~subject:"B-to-B-Marketing"
~subject:"Relationship marketing"
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Subject
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B-to-B-Marketing
Relationship marketing
Lieferantenmanagement
323
Supplier relationship management
323
Business-to-business marketing
211
Beziehungsmarketing
192
Innovation
134
Lieferkette
125
Supply chain
125
Innovation management
110
Innovationsmanagement
110
Marketing management
107
Marketingmanagement
107
Business network
82
Unternehmensnetzwerk
82
Firm performance
73
Unternehmenserfolg
72
Salespeople
62
Verkaufspersonal
62
Consumer behaviour
47
Konsumentenverhalten
47
KMU
44
New product development
44
Produktentwicklung
44
SME
44
Selling
43
Verkauf
43
Betriebliche Wertschöpfung
41
Customer satisfaction
41
Kundenzufriedenheit
41
Value creation
41
Inter-firm cooperation
39
Unternehmenskooperation
39
Brand management
37
Confidence
37
Vertrauen
37
E-commerce
36
Electronic Commerce
36
Markenführung
36
Strategic management
36
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Undetermined
160
Free
7
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Article
303
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12
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Article in journal
314
Aufsatz in Zeitschrift
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Collection of articles of several authors
11
Sammelwerk
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Case study
7
Fallstudie
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Conference proceedings
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English
315
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Kowalkowski, Christian
5
Svensson, Göran
5
Anaza, Nwamaka A.
3
Brashear-Alejandro, Thomas
3
Corsaro, Daniela
3
Garry, Tony
3
Granot, Elad
3
Kindström, Daniel
3
Schwepker, Charles H. <Jr.>
3
Singh, Ramendra
3
Ulkuniemi, Pauliina
3
Åge, Lars-Johan
3
Asare, Anthony K.
2
Ballantyne, David
2
Bettis-Outland, Harriette
2
Betts-Outland, Harriette
2
Cabanelas, Pablo
2
Cantù, Chiara
2
Chatterjee, Swagato
2
Chelariu, Cristian
2
Cobelli, Nicola
2
Dash, Satyabhusan
2
Drummond, Conor
2
Edvardsson, Bo
2
Geigenmüller, Anja
2
Guenzi, Paolo
2
Huang, Ying
2
Høgevold, Nils
2
Itani, Omar S.
2
Jalkala, Anne Maarit
2
Johnston, Wesley J.
2
Kalafatis, Stavros P.
2
Kelliher, Felicity
2
Kirchgeorg, Manfred
2
Kittur, Prathamesh
2
Lacoste, Sylvie
2
Lin, Ming-ji James
2
Mainela, Tuija
2
Makkonen, Hannu Sakari
2
McGrath, Helen
2
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Institution
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International Conference on Relationship Marketing <9, 2009, Berlin>
2
Published in...
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The journal of business & industrial marketing
Industrial marketing management : the international journal for industrial and high-tech firms
754
Journal of business research : JBR
683
Journal of retailing and consumer services
582
SpringerLink / Bücher
293
International journal of hospitality management
280
The journal of services marketing
227
The service industries journal
187
Journal of the Academy of Marketing Science
174
Journal of strategic marketing
169
International journal of electronic customer relationship management : IJECRM
140
Journal of marketing
138
Journal of business-to-business marketing
128
International journal of contemporary hospitality management
120
Journal of service research : JSR
118
Journal of travel and tourism marketing
115
The journal of product & brand management
115
Journal of hospitality marketing & management
114
Gabler Edition Wissenschaft
111
Asia Pacific journal of marketing and logistics
110
Journal of service management
108
Tourism management : research, policies, practice
108
Marketing intelligence & planning
107
Journal of retailing
103
The journal of brand management : an international journal
103
Psychology & marketing
102
European journal of marketing : EJM
101
Cogent business & management
100
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
100
Services marketing quarterly
91
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
87
Journal of marketing management : MM
86
The international journal of bank marketing : IJBM
85
Service business
81
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
80
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
79
Business horizons
75
Springer eBook Collection / Business and Economics
74
Journal of financial services marketing : JFSM
71
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
69
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ECONIS (ZBW)
315
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1
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10
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315
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1
B2C multi- to single-channel : the effect of removing a consumer channel preference on consumer retailer and channel choice
Ngoh, Cheryl-lyn
;
Mellema, Hillary N.
- In:
The journal of business & industrial marketing
39
(
2024
)
1
,
pp. 53-65
Persistent link: https://www.econbiz.de/10014472710
Saved in:
2
The effect of environmental competitiveness, customer and competitor orientation on export performance
Arun, Korhan
;
Ozmutlu, Saniye Yildirim
- In:
The journal of business & industrial marketing
39
(
2024
)
2
,
pp. 142-160
Persistent link: https://www.econbiz.de/10014472724
Saved in:
3
Supporting value co-creation through interaction during the pre-purchase customer journey : empirical evidence from B2B HR services
Lassila, Elina
;
Heikka, Eija-Liisa
;
Nätti, Satu
- In:
The journal of business & industrial marketing
38
(
2023
)
13
,
pp. 63-73
Persistent link: https://www.econbiz.de/10014472654
Saved in:
4
Mastering customer lock-in by servitization innovation strategies of asset specificity
Chiu, Wen-Hong
;
Dai, Zong-Jie
;
Chi, Hui-Ru
- In:
The journal of business & industrial marketing
38
(
2023
)
13
,
pp. 239-263
Persistent link: https://www.econbiz.de/10014472689
Saved in:
5
Does service modularity enhance new service development performance in supply chains : an empirical study
Osman, Osman Mohamed Ali
;
Jian, Zhaoquan
- In:
The journal of business & industrial marketing
38
(
2023
)
12
,
pp. 2772-2792
Persistent link: https://www.econbiz.de/10014472618
Saved in:
6
The impact of the relationship commitment and customer integration on supply chain performance
Ruzo-Sanmartín, Emilio
;
Abousamra, Alaa Abdelaziz
; …
- In:
The journal of business & industrial marketing
38
(
2023
)
4
,
pp. 943-957
Persistent link: https://www.econbiz.de/10014227519
Saved in:
7
Addressing how small suppliers cope with large customers : using the dual dimension of a product portfolio and customer buying center
Lacoste, Sylvie
;
Ben Abdelaziz, Fouad
;
Youssef, Meriem
- In:
The journal of business & industrial marketing
38
(
2023
)
1
,
pp. 188-207
Persistent link: https://www.econbiz.de/10013539057
Saved in:
8
The cultural factors in global account
management
: the case of Indian buyers and German suppliers
Kadam, Nayan
;
Niersbach, Barbara
;
Ivens, Björn Sven
- In:
The journal of business & industrial marketing
38
(
2023
)
2
,
pp. 353-366
Persistent link: https://www.econbiz.de/10013539270
Saved in:
9
Examining B2B channel decision-making within differential quality-level zone : a supply chain design using a non-cooperative strategic game theoretic approach (“Stackelberg Supply...
Cao, Bin
;
Dubey, Rameshwar
;
Luo, Zongwei
- In:
The journal of business & industrial marketing
39
(
2024
)
2
,
pp. 336-349
Persistent link: https://www.econbiz.de/10014473051
Saved in:
10
Customer reference marketing in internationalizing SMEs : a service perspective
Tolstoy, Daniel
;
Melén Hånell, Sara
;
Özbek, Nurgül
- In:
The journal of business & industrial marketing
37
(
2022
)
13
,
pp. 94-105
Persistent link: https://www.econbiz.de/10013538916
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