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~isPartOf:"The journal of product & brand management"
~subject:"Konsumentenverhalten"
~subject:"Managers"
~subject:"United Kingdom"
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Konsumentenverhalten
Managers
United Kingdom
Perception
13
Wahrnehmung
13
Consumer behaviour
11
Brand management
8
Markenführung
8
Brand
4
Brand image
4
Luxury goods
4
Luxusgüter
4
Markenartikel
4
Markenimage
4
Comparison
2
Internal branding
2
Online retailing
2
Online-Handel
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Purchase intentions
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Aesthetics
1
Alternative status symbols
1
Art infusion
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Artification
1
Artist name
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Artists
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Arts
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Beziehungsmarketing
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Bibliometrics
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Bibliometrie
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Brand attitudes
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Brand loyalty
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Brand quality
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Brand relationship norms
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Branding
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China
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Conspicuous consumption
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11
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Aiello, Gaetano
1
Barra, Cristóbal
1
Bodkin, Charles D.
1
Comer, Lucette
1
DelVeccio, Devon
1
Donvito, Raffaele
1
Du, Jianjian
1
Eastman, Jacqueline
1
Godey, Bruno
1
Holthoff, Lisa Carola
1
Hu, Chao
1
Korneliussen, Tor
1
Kowalczuk, Pascal
1
Lee, Jung Eun
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Li, Yuan
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Liu, Hancheng
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Maehle, Natalia
1
Marin, Vicente
1
Maxwell, Sarah
1
Moyano, Jorge
1
Norberg, Hans Martin
1
Pederzoli, Daniele
1
Peters, Cara Okleshen
1
Puligadda, Sanjay
1
Safeer, Asif Ali
1
Siepmann, Carolin
1
Stoel, Leslie
1
Thomas, Jane
1
Wiedmann, Klaus-Peter
1
Yao, Qi
1
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The journal of product & brand management
Journal of business research : JBR
75
Journal of retailing and consumer services
54
International journal of hospitality management
36
International journal of consumer studies
25
Journal of travel and tourism marketing
21
Psychology & marketing
21
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
20
Journal of marketing research : JMR
20
Product experience
20
Journal of business ethics : JOBE
17
Journal of consumer research : JCR ; an interdisciplinary bimonthly
17
Marketing : ZFP ; journal of research and management
17
Journal of retailing
16
Marketing letters : a journal of research in marketing
15
SpringerLink / Bücher
14
Asia Pacific journal of marketing and logistics
13
Journal of marketing communications
12
Tourism management : research, policies, practice
12
International journal of advertising : the review of marketing communications
11
Journal of consumer behaviour : an international research review
11
Journal of international consumer marketing
10
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
10
The journal of consumer marketing
10
Academy of Management journal : AMJ
9
International journal of advertising : the quarterly review of marketing communications
9
Journal of fashion marketing and management
9
Journal of food products marketing
9
NBER working paper series
9
The international review of retail, distribution and consumer research
9
The leadership quarterly : LQ ; an international journal of political, social and behavioral science
9
Tourism management perspectives : TMP
9
Cogent business & management
8
European journal of marketing : EJM
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Journal of customer behaviour
8
Journal of marketing management : MM
8
NBER Working Paper
8
The journal of brand management : an international journal
8
Working paper / National Bureau of Economic Research, Inc.
8
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1
Influence of consumption resources on observers' attitudes towards luxury brands : the perspective of power distance belief
Yao, Qi
;
Hu, Chao
;
Du, Jianjian
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1191-1206
Persistent link: https://www.econbiz.de/10014485560
Saved in:
2
As cute as a button : the effect of size on online product cuteness perception
Li, Yuan
;
Eastman, Jacqueline
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1306-1318
Persistent link: https://www.econbiz.de/10014485568
Saved in:
3
Role of corporate social responsibility authenticity in developing perceived brand loyalty : a consumer perceptions paradigm
Safeer, Asif Ali
;
Liu, Hancheng
- In:
The journal of product & brand management
32
(
2023
)
2
,
pp. 330-342
Persistent link: https://www.econbiz.de/10013552963
Saved in:
4
Conspicuous consumption of luxury experiences : an experimental investigation of status perceptions on social media
Siepmann, Carolin
;
Holthoff, Lisa Carola
;
Kowalczuk, Pascal
- In:
The journal of product & brand management
31
(
2022
)
3
,
pp. 454-468
Persistent link: https://www.econbiz.de/10013164367
Saved in:
5
Artification strategies to improve luxury perceptions : the role of adding an artist name
Marin, Vicente
;
Barra, Cristóbal
;
Moyano, Jorge
- In:
The journal of product & brand management
31
(
2022
)
3
,
pp. 496-505
Persistent link: https://www.econbiz.de/10013164371
Saved in:
6
The impact of employee work perceptions on purchase intentions from a company store
Bodkin, Charles D.
;
Peters, Cara Okleshen
;
Thomas, Jane
- In:
The journal of product & brand management
25
(
2016
)
5
,
pp. 479-489
Persistent link: https://www.econbiz.de/10011620602
Saved in:
7
High versus low online price discounts : effects on customers' perception of risk
Lee, Jung Eun
;
Stoel, Leslie
- In:
The journal of product & brand management
23
(
2014
)
6
,
pp. 401-412
Persistent link: https://www.econbiz.de/10010429354
Saved in:
8
A cross-cultural exploratory content analysis of the perception of luxury from six countries
Godey, Bruno
;
Pederzoli, Daniele
;
Aiello, Gaetano
; …
- In:
The journal of product & brand management
22
(
2013
)
3
,
pp. 229-237
Persistent link: https://www.econbiz.de/10009769828
Saved in:
9
The effects of lower prices on perceptions of brand quality : a choice task perspective
DelVeccio, Devon
;
Puligadda, Sanjay
- In:
The journal of product & brand management
21
(
2012
)
6
,
pp. 465-474
Persistent link: https://www.econbiz.de/10009682680
Saved in:
10
From commodity to brand : antecedents and outcomes of consumers' label perception
Norberg, Hans Martin
;
Maehle, Natalia
;
Korneliussen, Tor
- In:
The journal of product & brand management
20
(
2011
)
5
,
pp. 368-378
Persistent link: https://www.econbiz.de/10009313978
Saved in:
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