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~isPartOf:"Tourism management : research, policies, practice"
~subject:"Brand image"
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Brand image
Beziehungsmarketing
108
Relationship marketing
108
Customer satisfaction
50
Kundenzufriedenheit
50
Consumer behaviour
47
Konsumentenverhalten
47
Dienstleistungsqualität
29
Service quality
29
Holiday behaviour
27
Urlaubsverhalten
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Hotel industry
24
Hotellerie
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Tourism marketing
22
Tourismusmarketing
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17
Tourismus
16
Destination management
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Destinationsmanagement
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Markenimage
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Tourism industry
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Tourismuswirtschaft
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Social web
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Brand management
11
Customer integration
11
Kundenintegration
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Markenführung
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Loyalty
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Betriebliche Wertschöpfung
9
Destination loyalty
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Emotion
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Value creation
9
Viral marketing
9
Virales Marketing
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Customer value
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Kundenwert
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Internet marketing
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Online-Marketing
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Almeida Santana, Arminda
1
Alrawadieh, Zaid
1
Alrawadieh, Ziad
1
Aro, Kaisa
1
Barreda, Albert A.
1
Berenguer Contrí, Gloria
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Bilgihan, Anil
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Cai, Liping A.
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Casidy, Riza
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Fu, Xiaoxiao
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Hanks, Lydia
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Hudson, Simon
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King, Ceridwyn
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Kozak, Metin
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Li, Chunxiao
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Li, Xiangping
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Lu, Lin
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Lv, Xingyang
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McCabe, Scott
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Meng, Fang
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Miles, Morgan P.
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Mody, Makarand Amrish
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Moreno Gil, Sergio
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Nusair, Khaldoon
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Okumus, Fevzi
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Qu, Hailin
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Saraniemi, Saila
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Tourism management : research, policies, practice
Journal of business research : JBR
100
The journal of product & brand management
78
Journal of retailing and consumer services
68
The journal of brand management : an international journal
65
International journal of hospitality management
35
Asia Pacific journal of marketing and logistics
29
Cogent business & management
26
Journal of travel and tourism marketing
25
Psychology & marketing
23
Industrial marketing management : the international journal for industrial and high-tech firms
21
European journal of marketing : EJM
18
International journal of internet marketing and advertising : IJIMA
18
Journal of hospitality marketing & management
17
Marketing intelligence & planning
17
Journal of strategic marketing
16
International journal of contemporary hospitality management
15
Journal of marketing management : MM
14
Journal of promotion management : innovations in planning and applied research
14
Journal of marketing communications
12
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
12
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
11
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
11
European journal of marketing
10
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
10
Journal of the Academy of Marketing Science
10
SpringerLink / Bücher
10
Global business review
9
Journal of business ethics : JOBE
9
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
9
Journal of marketing management : JMM ; journal of the Academy of Marketing
9
International review on public and non-profit marketing
8
Journal of internet commerce
8
Journal of service management
8
Pakistan journal of commerce and social sciences
8
The journal of business & industrial marketing
8
The journal of consumer marketing
8
The journal of services marketing
8
European research studies
7
International journal of electronic marketing and retailing : IJEMR
7
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ECONIS (ZBW)
15
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1
What constitutes a favorable destination brand portfolio? : through the lens of coherence
Yang, Fiona X.
;
Li, Xiangping
;
Choe, Yeongbae
- In:
Tourism management : research, policies, practice
90
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013326546
Saved in:
2
Expanding theory of tourists' destination loyalty : the role of sensory impressions
Lv, Xingyang
;
Li, Chunxiao
;
McCabe, Scott
- In:
Tourism management : research, policies, practice
77
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012152094
Saved in:
3
Exploring the impact of tourist harassment on destination image, tourist expenditure, and destination loyalty
Alrawadieh, Zaid
;
Alrawadieh, Ziad
;
Kozak, Metin
- In:
Tourism management : research, policies, practice
73
(
2019
),
pp. 13-20
Persistent link: https://www.econbiz.de/10012004629
Saved in:
4
The impact of value co-creation on hotel brand equity and customer satisfaction
González-Mansilla, Óscar
;
Berenguer Contrí, Gloria
; …
- In:
Tourism management : research, policies, practice
75
(
2019
),
pp. 51-65
Persistent link: https://www.econbiz.de/10012063560
Saved in:
5
Parallel pathways to brand loyalty : mapping the consequences of authentic consumption experiences for hotels and Airbnb
Mody, Makarand Amrish
;
Hanks, Lydia
;
Dogru, Tarik
- In:
Tourism management : research, policies, practice
74
(
2019
),
pp. 65-80
Persistent link: https://www.econbiz.de/10012128566
Saved in:
6
Testing the cross-brand and cross-market validity of a consumer-based brand equity (CBBE) model for destination brands
Tasci, Asli D. A.
- In:
Tourism management : research, policies, practice
65
(
2018
),
pp. 143-159
Persistent link: https://www.econbiz.de/10011775110
Saved in:
7
Understanding tourism loyalty : horizontal vs. destination loyalty
Almeida Santana, Arminda
;
Moreno Gil, Sergio
- In:
Tourism management : research, policies, practice
65
(
2018
),
pp. 245-255
Persistent link: https://www.econbiz.de/10011775149
Saved in:
8
Enhancing hotel brand performance through fostering brand relationship orientation in the minds of consumers
Casidy, Riza
;
Wymer, Walter
;
O'Cass, Aron
- In:
Tourism management : research, policies, practice
66
(
2018
),
pp. 72-84
Persistent link: https://www.econbiz.de/10011813817
Saved in:
9
On being attractive, social and visually appealing in social media : the effects of anthropomorphic tourism brands on Facebook fan pages
Perez-Vega, Rodrigo
;
Taheri, Babak
;
Farrington, Thomas
; …
- In:
Tourism management : research, policies, practice
66
(
2018
),
pp. 339-347
Persistent link: https://www.econbiz.de/10011814767
Saved in:
10
Antecedents and consequences of destination brand love : a case study from Finnish Lapland
Aro, Kaisa
;
Suomi, Kati
;
Saraniemi, Saila
- In:
Tourism management : research, policies, practice
67
(
2018
),
pp. 71-81
Persistent link: https://www.econbiz.de/10011841825
Saved in:
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