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~language:"eng"
~subject:"Brand image"
~subject:"Confectionery industry"
~subject:"United States"
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Brand image
Confectionery industry
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Confectionery
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1
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1
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ECONIS (ZBW)
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1
Optimizing the amount of entertainment in advertising : what's so funny about tracking reactions to humor?
Teixeira, Thales S.
;
Stipp, Horst
- In:
Journal of advertising research
53
(
2013
)
3
,
pp. 286-296
Persistent link: https://www.econbiz.de/10010199588
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2
Cointegrated vector autoregression methods : an application to non-normally behaving data on selected US sugar-related markets
Babula, Ronald Alexander
(
contributor
); …
-
2005
Persistent link: https://www.econbiz.de/10002717669
Saved in:
3
Assessing brand vulnerability across product assortments
Kumar, Piyush
;
Dass, Mayukh
- In:
The journal of brand management : an international journal
19
(
2011/12
)
9
,
pp. 801-814
Persistent link: https://www.econbiz.de/10009621236
Saved in:
4
Does country of brand origin (COBO) matter for the Lebanese consumers?
Ahmed, Zafar U.
;
Zbib, Imad J.
;
Sikander, Arif
; …
- In:
EuroMed journal of business
7
(
2012
)
2
,
pp. 108-128
Persistent link: https://www.econbiz.de/10009580888
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5
Differences in brand perceptions for chocolate brands between italian and russian consumers
Trevisan, Italo
;
Neganova, Irina
- In:
Herausforderungen der internationalen marktorientierten …
,
(pp. 179-200)
.
2011
Persistent link: https://www.econbiz.de/10008842283
Saved in:
6
Chocolate : the British chocolate industry
Chrystal, Paul
;
Dickinson, Joe
-
2011
Persistent link: https://www.econbiz.de/10009504189
Saved in:
7
The impact of advertising in the US sweet confection market
Kitt, Janette
;
Sträter, Peter
- In:
Journal of advertising research
48
(
2008
)
1
,
pp. 22-29
Persistent link: https://www.econbiz.de/10003688968
Saved in:
8
RJR Nabisco annual report
RJR Nabisco, Inc.
-
New York, NY
-
1996 - 1999; damit Ersch. eingest.
Persistent link: https://www.econbiz.de/10001486104
Saved in:
9
Effect of sugar price policy on US imports of processed sugar-containing foods
Jabara, Cathy L.
- In:
Agricultural economics : the journal of the …
3
(
1989
)
2
,
pp. 131-146
Persistent link: https://www.econbiz.de/10001085633
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