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~person:"Bauer, Hans H."
~person:"Jebarajakirthy, Charles"
~subject:"Internet"
~subject:"Marktsegmentierung"
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Search: subject:"Consumer behaviour"
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Internet
Marktsegmentierung
Consumer behaviour
108
Konsumentenverhalten
108
Deutschland
49
Germany
48
Theorie
21
Theory
21
Beziehungsmarketing
18
Relationship marketing
18
Online retailing
16
Online-Handel
16
E-commerce
15
Electronic Commerce
15
Brand management
12
Markenführung
12
Estimation
11
Schätzung
11
Brand image
10
Markenimage
10
Advertising effects
9
Confidence
9
Dienstleistungsqualität
9
Einzelhandel
9
Retail trade
9
Service quality
9
Vertrauen
9
Werbewirkung
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Customer satisfaction
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Market segmentation
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German
13
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7
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Bauer, Hans H.
Jebarajakirthy, Charles
Bruwer, Johan
7
Chawla, Deepak
7
Parsad, Chandan
7
Prashar, Sanjeev
7
Verhoef, Peter C.
7
Aguiar, Luis
6
Ahuja, Vandana
6
Dutton, William H.
6
Lambrecht, Anja
6
Martens, Bertin
6
Neslin, Scott A.
6
Vijay, T. Sai
6
Bourreau, Marc
5
Dolnicar, Sara
5
Dutta, Soumitra
5
George, Ajimon
5
Jin, Ginger Zhe
5
Law, Ginette
5
Milne, George R.
5
Molleman, Lucas
5
Morgan, John
5
Moschis, George P.
5
Ono, Hiroshi
5
Rabinovich, Elliot
5
Regner, Tobias
5
Sands, Sean
5
Sauer, Nicola E.
5
Thaichon, Paramaporn
5
Verbeke, Wim
5
Wiedmann, Klaus-Peter
5
Zavodny, Madeline
5
Arnold, René
4
Brunsø, Karen
4
De los Santos, Babur
4
Einav, Liran
4
Ghose, Anindya
4
Hennig-Thurau, Thorsten
4
Hui, Douglas Ching Shan
4
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Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
5
Asia Pacific journal of marketing and logistics
2
Journal of retailing and consumer services
2
Reihe: Management-Know-how / M : praxisnah und aktuell
2
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of business economics : JBE
1
Journal of strategic marketing
1
Marken im Einfluss des Internet : Markendialog März 2009
1
Marketing : ZFP ; journal of research and management
1
Series: Management know-how / M
1
The international journal of bank marketing : IJBM
1
Zeitschrift für die gesamte Versicherungswissenschaft : Zeitschrift des Deutschen Vereins für Versicherungswissenschaft e.V.
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ECONIS (ZBW)
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1
An experimental based investigation into the effects of website interactivity on customer behavior in on-line purchase context
Islam, Hafizul
;
Jebarajakirthy, Charles
;
Shankar, Amit
- In:
Journal of strategic marketing
29
(
2021
)
2
,
pp. 117-140
Persistent link: https://www.econbiz.de/10012484043
Saved in:
2
Marketing microcredit to bottom of the pyramid market: Investigating determinants and the role of self-identity : the case of youth in post-war context
Jebarajakirthy, Charles
;
Thaichon, Paramaporn
- In:
The international journal of bank marketing : IJBM
34
(
2016
)
2
,
pp. 191-215
Persistent link: https://www.econbiz.de/10011486761
Saved in:
3
Evaluating specific service quality aspects which impact on customers' behavioural loyalty in high-tech internet services
Thaichon, Paramaporn
;
Jebarajakirthy, Charles
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
1
,
pp. 141-159
Persistent link: https://www.econbiz.de/10011529483
Saved in:
4
Internet service providers' service quality and its effect on customer loyalty of different usage patterns
Quach, Sara
;
Thaichon, Paramaporn
;
Jebarajakirthy, Charles
- In:
Journal of retailing and consumer services
29
(
2016
),
pp. 104-113
Persistent link: https://www.econbiz.de/10011442362
Saved in:
5
A study investigating attitudinal perceptions of microcredit services and their relevant drivers in bottom of pyramid market segments
Jebarajakirthy, Charles
;
Lobo, Antonio
- In:
Journal of retailing and consumer services
23
(
2015
),
pp. 39-48
Persistent link: https://www.econbiz.de/10010503934
Saved in:
6
Investigating determinants of youth's intentions of seeking microcredit in the post-conflict era
Jebarajakirthy, Charles
;
Lobo, Antonio C.
;
Hewege, Chandana
- In:
Asia Pacific journal of marketing and logistics
26
(
2014
)
6
,
pp. 579-601
Persistent link: https://www.econbiz.de/10010495838
Saved in:
7
Brand Communities im Web
Bauer, Hans H.
;
Wöbcke, Lars
- In:
Marken im Einfluss des Internet : Markendialog März 2009
,
(pp. 111-146)
.
2009
Persistent link: https://www.econbiz.de/10003855277
Saved in:
8
Resistenz gegenüber Online-Werbung : Einflussfaktoren und Konsequenzen der Werberesistenz im Internet
Bauer, Hans H.
;
Haber, Tobias E.
;
Bryant, Melchior D.
; …
-
2008
Persistent link: https://www.econbiz.de/10003734851
Saved in:
9
Alternatives to discounts: what value is attached to sales promotions in the automotive sector? : a methodical approach to avoiding the discount spiral
Bauer, Hans H.
;
Görtz, Gunnar
;
Exler, Stefanie
-
2007
Persistent link: https://www.econbiz.de/10003516871
Saved in:
10
Mehrwertorientierte Gestaltung von Mobile Ticketing
Bauer, Hans H.
;
Reichardt, Tina
;
Tränka, Eva
-
2006
Persistent link: https://www.econbiz.de/10003287093
Saved in:
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