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~person:"Dens, Nathalie"
~person:"Han, Heesup"
~subject:"Konsumentenverhalten"
~subject:"Werbung"
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Search: subject:"Brand Management"
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Konsumentenverhalten
Werbung
Brand management
43
Markenführung
43
Consumer behaviour
36
Brand image
24
Markenimage
24
Advertising effects
15
Werbewirkung
15
Brand
14
Markenartikel
14
Beziehungsmarketing
10
Product Placement
10
Product placement
10
Relationship marketing
10
Brand loyalty
8
Markentreue
8
Customer satisfaction
7
Kundenzufriedenheit
7
Advertising
6
Brand placement
5
Hotel industry
5
Hotellerie
5
Brand extension
4
Fernsehwerbung
4
Markentransfer
4
Perception
4
Social Web
4
Social web
4
Television advertising
4
Wahrnehmung
4
brand attitude
4
Brand attitude
3
Brand prestige
3
COVID-19
3
Cognition
3
Confidence
3
Coronavirus
3
Cruise
3
Customer integration
3
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Undetermined
31
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Article
39
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Article in journal
37
Aufsatz in Zeitschrift
37
Aufsatz im Buch
2
Book section
2
Conference paper
2
Konferenzbeitrag
2
Language
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English
39
Author
All
Dens, Nathalie
Han, Heesup
Phau, Ian
32
Loureiro, Sandra Maria Correia
31
Melewar, T. C.
26
Ko, Eunju
24
Sarkar, Abhigyan
23
Bang, Nguyen
21
Keller, Kevin Lane
21
Diamantopoulos, Adamantios
19
Guzman, Francisco
19
Japutra, Arnold
18
Sarkar, Juhi Gahlot
18
Hollebeek, Linda D.
17
MacInnis, Deborah J.
17
Wiedmann, Klaus-Peter
17
Dawes, John
16
Pelsmacker, Patrick de
16
Veloutsou, Cleopatra
16
Romaniuk, Jenni
15
Ekinci, Yuksel
14
Fetscherin, Marc
14
Gázquez-Abad, Juan Carlos
14
Khan, Imran
14
Kunkel, Thilo
14
Martínez-López, Francisco J.
14
Septianto, Felix
14
Valette-Florence, Pierre
14
Casidy, Riza
13
Park, C. Whan
13
Paul, Justin
13
Seo, Yuri
13
Shimul, Anwar Sadat
13
Sreejesh, S.
13
De Chernatony, Leslie
12
Fitzsimons, Gavan J.
12
Fournier, Susan
12
Grohmann, Bianca
12
Huber, Frank
12
Johnson, Lester W.
12
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Journal of travel and tourism marketing
6
International journal of advertising : the quarterly review of marketing communications
4
International journal of contemporary hospitality management
4
International journal of hospitality management
4
International journal of advertising : the review of marketing communications
2
Journal of retailing and consumer services
2
The journal of brand management : an international journal
2
Tourism and hospitality research : the surrey quarterly review
2
Brand management in emerging markets : theories and practice
1
Breaking new ground in theory and practice
1
International marketing review
1
Journal of business research : JBR
1
Journal of electronic commerce research : JECR
1
Journal of hospitality marketing & management
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Journal of vacation marketing
1
Marketing letters : a journal of research in marketing
1
Tourism management : research, policies, practice
1
Tourism management perspectives : TMP
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
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ECONIS (ZBW)
39
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1
Investigation into the festival brand co-creation mechanism : extended application of the customer-based brand equity model
Chi, Xiaoting
;
Zhou, Heng
;
Cai, Gangwei
;
Han, Heesup
- In:
Journal of travel and tourism marketing
41
(
2024
)
3
,
pp. 377-395
Persistent link: https://www.econbiz.de/10014513650
Saved in:
2
Impact of green brand authenticity on warm glow, green satisfaction, and willingness to pay more
Moon, Hyoungeun
;
Yu, Jongsik
;
Chua, Bee-Lia
;
Han, Heesup
- In:
Journal of travel and tourism marketing
40
(
2023
)
4
,
pp. 326-344
Persistent link: https://www.econbiz.de/10014369795
Saved in:
3
Travel and tourism marketing in the age of the conscious tourists : a study on CSR and tourist brand advocacy
Ahmad, Naveed
;
Samad, Sarminah
;
Han, Heesup
- In:
Journal of travel and tourism marketing
40
(
2023
)
7
,
pp. 551-567
Persistent link: https://www.econbiz.de/10014419174
Saved in:
4
Building value co-creation with social media marketing, brand trust, and brand loyalty
Sohaib, Muhammad
;
Han, Heesup
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014364678
Saved in:
5
The psychology of vacationers' hotel brand choice in a post-pandemic world
Kim, Jinkyung Jenny
;
Lee, Myong Jae
;
Han, Heesup
- In:
Journal of vacation marketing
29
(
2023
)
2
,
pp. 206-221
Persistent link: https://www.econbiz.de/10014246967
Saved in:
6
The rise, growth, and future of branded content in the digital media landscape
Dens, Nathalie
;
Poels, Karolien
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 141-150
Persistent link: https://www.econbiz.de/10014233935
Saved in:
7
Reader and author attitudes towards brand placement in fiction
R. Avramova, Yana
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the review of …
42
(
2023
)
5
,
pp. 835-867
Persistent link: https://www.econbiz.de/10014296428
Saved in:
8
Tangible and intangible hotel in-room amenities in shaping customer experience and the consequences in the with-corona era
Kim, Jinkyung Jenny
;
Lee, Jin-soo
;
Han, Heesup
- In:
International journal of contemporary hospitality management
35
(
2023
)
2
,
pp. 657-681
Persistent link: https://www.econbiz.de/10013546072
Saved in:
9
Nature-based solutions, mental health, well-being, price fairness, attitude, loyalty, and evangelism for green brands in the hotel context
Sohaib, Muhammad
;
Wang, Yan
;
Iqbal, Kashif
;
Han, Heesup
- In:
International journal of hospitality management
101
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013271319
Saved in:
10
Food delivery application quality in customer brand loyalty formation : identifying its antecedent and outcomes
Lee, Soyeun Olivia
;
Han, Heesup
- In:
International journal of hospitality management
107
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014227210
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