//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Eisend, Martin"
~person:"Kotler, Philip"
~person:"Malhotra, Naresh K."
~subject:"Market research"
~type_genre:"Aufsatz in Zeitschrift"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Marketing"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Market research
Consumer behaviour
23
Konsumentenverhalten
23
Marktforschung
16
Marketing management
15
Marketingmanagement
15
Beziehungsmarketing
11
Brand management
11
Markenführung
11
Meta-Analyse
11
Meta-analysis
11
Relationship marketing
11
Advertising
10
Werbung
10
Bibliometrics
9
Bibliometrie
9
Brand image
9
Markenimage
9
Marketing
9
Advertising effects
7
Marketing theory
7
Marketingtheorie
7
Werbewirkung
7
Brand
6
Internet marketing
6
Markenartikel
6
Online-Marketing
6
B-to-B-Marketing
5
Business-to-business marketing
5
Innovation
5
Lieferantenmanagement
5
Social Web
5
Social web
5
Supplier relationship management
5
Theorie
5
Theory
5
USA
5
United States
5
Customer satisfaction
4
Dienstleistungsqualität
4
more ...
less ...
Online availability
All
Undetermined
4
Type of publication
All
Article
15
Book / Working Paper
1
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Article in journal
16
Lehrbuch
14
Textbook
13
Collection of articles of several authors
11
Sammelwerk
11
Aufsatz im Buch
9
Book section
9
Aufsatzsammlung
2
CD-ROM, DVD
2
Konferenzschrift
2
Reprint
2
Collection of articles written by one author
1
Festschrift
1
Glossar enthalten
1
Glossary included
1
Interview
1
Mehrbändiges Werk
1
Multi-volume publication
1
Sammlung
1
more ...
less ...
Language
All
English
16
Author
All
Eisend, Martin
Kotler, Philip
Malhotra, Naresh K.
Hruschka, Harald
16
Dolnicar, Sara
11
Gierl, Heribert
10
Belk, Russell W.
9
Herrmann, Andreas
9
Baumgartner, Hans
8
DeSarbo, Wayne
8
Decker, Reinhold
8
Lee, Nick
8
Sarstedt, Marko
8
Weijters, Bert
8
Bradlow, Eric T.
7
Grewal, Rajdeep
7
Hair, Joseph F.
7
Helm, Roland
7
Kamakura, Wagner A.
7
Roberts, John H.
7
Steiner, Winfried J.
7
Viswanathan, Madhu
7
Walsh, Gianfranco
7
Wildner, Raimund
7
Albers, Sönke
6
Allenby, Greg M.
6
Du, Rex Yuxing
6
Grün, Bettina
6
Holbrook, Morris B.
6
Jong, Martijn G. de
6
Matzler, Kurt
6
Nunan, Daniel
6
Schillewaert, Niels
6
Schwarzkopf, Stefan
6
Steenkamp, Jan-Benedict E. M.
6
Tarka, Piotr
6
Wiedmann, Klaus-Peter
6
Albaum, Gerald S.
5
Bauer, Hans H.
5
Buxel, Holger
5
Calantone, Roger J.
5
more ...
less ...
Published in...
All
Journal of the Academy of Marketing Science
4
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of marketing research : JMR
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International marketing review
1
Journal of business-to-business marketing
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of marketing
1
Journal of public policy & marketing
1
Marketing letters : a journal of research in marketing
1
Review of marketing research
1
more ...
less ...
Source
All
ECONIS (ZBW)
16
Showing
1
-
10
of
16
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The dynamic nature of
marketing
constructs
Bergkvist, Lars
;
Eisend, Martin
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
3
,
pp. 521-541
Persistent link: https://www.econbiz.de/10012548064
Saved in:
2
Brand personality: a meta-analytic review of antecedents and consequences
Eisend, Martin
;
Sauer, Nicola E.
- In:
Marketing letters : a journal of research in marketing
24
(
2013
)
3
,
pp. 205-216
Persistent link: https://www.econbiz.de/10009786900
Saved in:
3
Reply: Assessing B2B research in the
marketing
literature : focus versus relevance
LaPlaca, Peter J.
;
Katrichis, Jerome M.
- In:
Journal of business-to-business marketing
16
(
2009
)
1/2
,
pp. 55-61
Persistent link: https://www.econbiz.de/10003851198
Saved in:
4
Personal reflections on my research contribution to
marketing
Malhotra, Naresh K.
-
2011
Persistent link: https://www.econbiz.de/10009270382
Saved in:
5
An updated overview of research published in the International
Marketing
Review : 1983 to 2011
Malhotra, Naresh K.
;
Wu, Lan
;
Whitelock, Jeryl
- In:
International marketing review
30
(
2013
)
1
,
pp. 7-20
Persistent link: https://www.econbiz.de/10009730631
Saved in:
6
How marketer actions influence persuasion knowledge : meta-analytic evidence of a nonlinear relationship
Eisend, Martin
;
Tarrahi, Farid
- In:
Journal of public policy & marketing
41
(
2022
)
2
,
pp. 107-123
Persistent link: https://www.econbiz.de/10013256392
Saved in:
7
Frontiers of the
marketing
paradigm in the third millennium
Achrol, Ravi S.
;
Kotler, Philip
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
1
,
pp. 35-52
Persistent link: https://www.econbiz.de/10009507844
Saved in:
8
Have we progressed
marketing
knowledge? : a meta-meta-analysis of effect sizes in
marketing
research
Eisend, Martin
- In:
Journal of marketing
79
(
2015
)
3
,
pp. 23-40
Persistent link: https://www.econbiz.de/10011485859
Saved in:
9
Special issue: Reinquiries in advertising research
Eisend, Martin
(
ed.
);
Franke, George R.
(
ed.
); …
-
2016
Persistent link: https://www.econbiz.de/10011453830
Saved in:
10
Reinquiries in advertising research
Eisend, Martin
;
Franke, George R.
;
Leigh, James H.
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 1-3
Persistent link: https://www.econbiz.de/10011453831
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->