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~person:"Ghauri, Pervez N."
~person:"Julian, Craig C."
~person:"Kaynak, Erdener"
~person:"Meffert, Heribert"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Multinationales Marketing"
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International marketing
20
Internationales Marketing
20
Thailand
4
Consumer behaviour
3
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3
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3
Ressourcenorientierter Ansatz
3
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Ghauri, Pervez N.
Julian, Craig C.
Kaynak, Erdener
Meffert, Heribert
Diamantopoulos, Adamantios
18
Manrai, Ajay K.
15
Samiee, Saeed
14
Cavusgil, S. Tamer
12
Laroche, Michel
12
Sousa, Carlos M. P.
12
Steenkamp, Jan-Benedict E. M.
11
Westjohn, Stanford A.
11
Griffith, David A.
10
Javalgi, Rajshekhar G.
10
Katsikeas, Constantine S.
10
Leonidou, Leonidas C.
10
Magnusson, Peter
9
Boso, Nathaniel
8
Cadogan, John W.
8
Cleveland, Mark
8
Douglas, Susan P.
8
Oh, Han-Mo
8
Swoboda, Bernhard
8
Alon, Ilan
7
Craig, C. S.
7
Gnizy, Itzhak
7
Hultman, Magnus
7
Mueller, Barbara
7
Ozsomer, Aysegul
7
Papadopoulos, Nicolas G.
7
Riefler, Petra
7
Shoham, Aviv
7
Taylor, Charles Raymond
7
Vrontis, Demetris
7
Calantone, Roger J.
6
Gabrielsson, Mika
6
Gabrielsson, Peter
6
He, Xinming
6
Kara, Ali
6
Navarro García, Antonio
6
Schlegelmilch, Bodo B.
6
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International journal of trade and global markets
3
Journal of euromarketing
3
International marketing review
2
Management international review : mir ; journal of international business
2
Asia Pacific journal of marketing and logistics
1
Journal of Asia Pacific business
1
Journal of business research : JBR
1
Journal of global marketing
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Journal of international marketing and marketing research
1
Journal of marketing management : MM
1
Journal of small business and enterprise development
1
Journal of transnational management : the official journal of the International Management Development Association
1
Journal of world business : JWB
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ECONIS (ZBW)
20
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date (oldest first)
1
International marketing and corporate social responsibility : part 2
Ghauri, Pervez N.
(
ed.
);
Park, Byung Il
(
ed.
); …
-
2016
Persistent link: https://www.econbiz.de/10011590259
Saved in:
2
Market driving strategies : beyond localization
Ghauri, Pervez N.
;
Wang, Fatima
;
Elg, Ulf
; …
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5682-5693
Persistent link: https://www.econbiz.de/10011597453
Saved in:
3
International marketing and corporate social responsibility : part 1
Ghauri, Pervez N.
(
ed.
);
Park, Byung Il
(
ed.
); …
-
2015
Persistent link: https://www.econbiz.de/10011507074
Saved in:
4
Establishing rigor in mail-survey procedures in international business research
Chidlow, Agnieszka
;
Ghauri, Pervez N.
;
Yeniyurt, Sengun
; …
- In:
Journal of world business : JWB
50
(
2015
)
1
,
pp. 26-35
Persistent link: https://www.econbiz.de/10010479306
Saved in:
5
The impact of country-of-origin and ethnocentrism : an experimental study of consumer taste preferences for soft drinks at a cross-cultural level
Harcar, Talha
;
Kaynak, Erdener
- In:
Journal of euromarketing
24
(
2015
)
2/3
,
pp. 120-131
Persistent link: https://www.econbiz.de/10011408858
Saved in:
6
Pattern of similarities/differences in time orientation and advertising attitudes : a cross-cultural comparison of Georgian and Macau consumers
Kaynak, Erdener
;
Kara, Ali
;
Chow, Clement S. F.
;
Apil, …
- In:
Asia Pacific journal of marketing and logistics
25
(
2013
)
4
,
pp. 631-654
Persistent link: https://www.econbiz.de/10010127933
Saved in:
7
A resource-based approach to the study of export marketing from Australia
Julian, Craig C.
- In:
International journal of trade and global markets
6
(
2013
)
2
,
pp. 141-157
Persistent link: https://www.econbiz.de/10009759935
Saved in:
8
The empirical link between resources, networks and export marketing performance and the implications for developing countries
Ahmed, Zafar U.
;
Julian, Craig C.
;
Osman Mohamad
; …
- In:
Journal of transnational management : the official …
17
(
2012
)
1
,
pp. 63-88
Persistent link: https://www.econbiz.de/10009551259
Saved in:
9
The marketing capabilities-performance relationship : the empirical link in export ventures
Osman Mohamad
;
Julian, Craig C.
;
Ahmed, Zafar U.
; …
- In:
International journal of trade and global markets
4
(
2011
)
3
,
pp. 290-310
Persistent link: https://www.econbiz.de/10009372985
Saved in:
10
An investigation of people's time orientation, attitudes, and behavior toward advertising in an international context
Kaynak, Erdener
;
Kara, Ali
;
Apil, Ali Riza
- In:
Journal of global marketing
24
(
2011
)
5
,
pp. 433-452
Persistent link: https://www.econbiz.de/10009500876
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