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~person:"Han, Heesup"
~person:"Thaichon, Park"
~person:"Töpfer, Armin"
~person:"Verhoef, Peter C."
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Search: subject:"Customer relationship management"
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Beziehungsmarketing
168
Relationship marketing
168
Consumer behaviour
74
Konsumentenverhalten
74
Customer satisfaction
59
Kundenzufriedenheit
59
Dienstleistungsqualität
27
Service quality
27
Brand management
19
Markenführung
19
Hotel industry
18
Hotellerie
18
Brand image
17
Markenimage
17
Marketing management
14
Marketingmanagement
14
Theorie
14
Theory
14
Customer integration
13
Emotion
13
Kundenintegration
13
Kundenwert
13
Customer value
12
Internet marketing
12
Online-Marketing
12
Confidence
10
Vertrauen
10
Brand loyalty
9
Deutschland
9
Germany
9
Lieferantenmanagement
9
Measurement
9
Messung
9
Supplier relationship management
9
Gastronomie
8
Holiday behaviour
8
Loyalty
8
Markentreue
8
Restaurant industry
8
Satisfaction
8
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Undetermined
78
Free
14
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Article
144
Book / Working Paper
29
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Article in journal
110
Aufsatz in Zeitschrift
110
Aufsatz im Buch
33
Book section
33
Aufsatzsammlung
6
Arbeitspapier
4
Case study
4
Fallstudie
4
Working Paper
4
Collection of articles of several authors
3
Graue Literatur
3
Non-commercial literature
3
Sammelwerk
3
Hochschulschrift
2
Thesis
2
Bibliografie enthalten
1
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1
Conference proceedings
1
Handbook
1
Handbuch
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1
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1
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English
139
German
31
Undetermined
3
Author
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Han, Heesup
Thaichon, Park
Töpfer, Armin
Verhoef, Peter C.
Bruhn, Manfred
126
Homburg, Christian
114
Kumar, V.
82
Huber, Frank
56
Bauer, Hans H.
52
Smith, Alan D.
50
Stauss, Bernd
50
Herrmann, Andreas
49
Piller, Frank T.
47
Hollebeek, Linda D.
46
Krafft, Manfred
45
Palmatier, Robert W.
41
Hippner, Hajo
40
Gil Saura, Irene
37
Helmke, Stefan
37
Mattila, Anna S.
37
Wilde, Klaus D.
36
Wiedmann, Klaus-Peter
34
Eggert, Andreas
33
Georgi, Dominik
33
Stock-Homburg, Ruth
33
Van den Poel, Dirk
33
Reichwald, Ralf
32
Grönroos, Christian
31
Hadwich, Karsten
31
Mittal, Vikas
31
Neslin, Scott A.
31
Uebel, Matthias
31
Prentice, Catherine
30
Schüller, Anne M.
30
Svensson, Göran
30
Belz, Christian
29
Evanschitzky, Heiner
28
Günter, Bernd
28
Kleinaltenkamp, Michael
28
Loureiro, Sandra Maria Correia
28
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Institution
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Erasmus Research Institute of Management
2
Springer Fachmedien Wiesbaden
1
Published in...
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Handbuch Kundenmanagement : Anforderungen, Prozesse, Zufriedenheit, Bindung und Wert von Kunden
20
International journal of hospitality management
17
Journal of travel and tourism marketing
17
Journal of retailing and consumer services
8
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
7
International journal of contemporary hospitality management
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Asia Pacific journal of marketing and logistics
4
Journal of hospitality marketing & management
4
Journal of retailing
4
ERIM report series research in management
3
Journal of marketing
3
Journal of service research : JSR
3
Journal of strategic marketing
3
Journal of the Academy of Marketing Science
3
Services marketing quarterly
3
Transforming relationship marketing : strategies and business models in the digital age
3
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
Developing digital marketing : relationship perspectives
2
European management journal
2
Journal of Contemporary Issues in Business and Government
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
Routledge advances in management and business studies
2
Tourism management : research, policies, practice
2
Benchmarking - Weg zu unternehmerischen Spitzenleistungen : [18. und 19. Oktober 1996] ; [Internationale Fachtagung zum Thema "Benchmarking - Weg zu unternehmerischen Spitzenleistungen"]
1
Customer engagement : contemporary issues and challenges
1
ERIM Report Series Reference
1
Emerald insight
1
Foundations and Trends(R) in Marketing
1
Foundations and trends in marketing : FTMKT
1
Gabler Edition Wissenschaft / Forum Marketing
1
Handbook of marketing strategy
1
Handbook of research on customer equity in marketing
1
Handelsforschung
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of business research : JBR
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
Journal of vacation marketing
1
Kundenbeziehungen im Dienstleistungsbereich
1
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ECONIS (ZBW)
169
RePEc
2
USB Cologne (EcoSocSci)
2
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1
Chatbots in frontline services and customer experience : an anthropomorphism perspective
Nguyen Tuyet-Mai
;
Ferm, Lars-Erik Casper
;
Quach, Sara
; …
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2201-2225
Persistent link: https://www.econbiz.de/10014432391
Saved in:
2
"Regions" as brands : an empirical validation of consumer-based brand equity framework and demonstration of cross-over effect
Bandyopadhyay, Argho
;
Hall, John
;
Wong, Ho Yin
; …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 457-479
Persistent link: https://www.econbiz.de/10014486751
Saved in:
3
Investigation into the festival brand co-creation mechanism : extended application of the customer-based brand equity model
Chi, Xiaoting
;
Zhou, Heng
;
Cai, Gangwei
;
Han, Heesup
- In:
Journal of travel and tourism marketing
41
(
2024
)
3
,
pp. 377-395
Persistent link: https://www.econbiz.de/10014513650
Saved in:
4
Building value co-creation with social media marketing, brand trust, and brand loyalty
Sohaib, Muhammad
;
Han, Heesup
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014364678
Saved in:
5
The psychology of vacationers' hotel brand choice in a post-pandemic world
Kim, Jinkyung Jenny
;
Lee, Myong Jae
;
Han, Heesup
- In:
Journal of vacation marketing
29
(
2023
)
2
,
pp. 206-221
Persistent link: https://www.econbiz.de/10014246967
Saved in:
6
Exploring the role of relationship management and relationship quality in B2B : empirical insights and future research directions
Lasrado, Flevy
;
Thaichon, Park
;
Nyadzayo, Munyaradzi
- In:
The journal of business & industrial marketing
38
(
2023
)
5
,
pp. 1055-1086
Persistent link: https://www.econbiz.de/10014276729
Saved in:
7
Price promotion in omnichannel retailing : how much is too much?
Quach, Sara
;
Barari, Mojtaba
;
Thaichon, Park
;
Moudrý, …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
1
,
pp. 198-213
Persistent link: https://www.econbiz.de/10013553045
Saved in:
8
Relationship outcomes following a service failure : the role of agent likability
Radu, Alexandru
;
Quach, Sara
;
Thaichon, Park
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
2
,
pp. 364-379
Persistent link: https://www.econbiz.de/10013553058
Saved in:
9
Tangible and intangible hotel in-room amenities in shaping customer experience and the consequences in the with-corona era
Kim, Jinkyung Jenny
;
Lee, Jin-soo
;
Han, Heesup
- In:
International journal of contemporary hospitality management
35
(
2023
)
2
,
pp. 657-681
Persistent link: https://www.econbiz.de/10013546072
Saved in:
10
Moderating effect of government regulations on the determinants of customer loyalty for cellular service providers in Pakistan
Tariq, Beenish
;
Najam, Hammad
;
Nik Kamariah Nik Mat
; …
- In:
Journal of Contemporary Issues in Business and Government
26
(
2020
)
1
,
pp. 1-22
Persistent link: https://www.econbiz.de/10012286411
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