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~person:"Han, Heesup"
~person:"Thaichon, Park"
~person:"Töpfer, Armin"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject:"Customer relationship management"
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Beziehungsmarketing
75
Relationship marketing
75
Consumer behaviour
47
Konsumentenverhalten
47
Customer satisfaction
39
Kundenzufriedenheit
39
Dienstleistungsqualität
22
Service quality
22
Hotel industry
17
Hotellerie
17
Brand image
14
Brand management
14
Markenführung
14
Markenimage
14
Emotion
10
Brand loyalty
9
Confidence
9
Vertrauen
9
Customer integration
8
Gastronomie
8
Holiday behaviour
8
Kundenintegration
8
Markentreue
8
Restaurant industry
8
Satisfaction
8
Urlaubsverhalten
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Airline
7
Fluggesellschaft
7
Loyalty
7
Betriebliche Wertschöpfung
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Brand
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Markenartikel
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USA
6
Value creation
6
Internet marketing
5
Lieferantenmanagement
5
Online-Marketing
5
Social Web
5
Social web
5
Supplier relationship management
5
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57
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75
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Aufsatz in Zeitschrift
Article in journal
75
Aufsatz im Buch
28
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28
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6
Case study
4
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4
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2
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Han, Heesup
Thaichon, Park
Töpfer, Armin
Kumar, V.
49
Hollebeek, Linda D.
38
Mattila, Anna S.
36
Gil Saura, Irene
35
Verhoef, Peter C.
35
Smith, Alan D.
31
Palmatier, Robert W.
30
Prentice, Catherine
30
Svensson, Göran
30
Homburg, Christian
29
Herrmann, Andreas
27
Loureiro, Sandra Maria Correia
27
Bruhn, Manfred
26
Agnihotri, Raj
24
Grewal, Dhruv
24
Hyun, Sunghyup Sean
24
Walsh, Gianfranco
24
Bang, Nguyen
23
Klaus, Philipp
23
Vrontis, Demetris
23
Huber, Frank
22
Evanschitzky, Heiner
21
Ruyter, Ko de
21
Wong, IpKin Anthony
21
Balaji, M. S.
20
Harrigan, Paul
20
Kumar, Vikas
20
Quach, Sara
20
Wieseke, Jan
20
Karjaluoto, Heikki
19
Rather, Raouf Ahmad
19
Sesé, F. Javier
19
Casidy, Riza
18
Kim, Wansoo
18
Neslin, Scott A.
18
Rahman, Zillur
18
Ahn, Jiseon
17
Heinonen, Kristina
17
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International journal of hospitality management
17
Journal of travel and tourism marketing
17
Journal of retailing and consumer services
6
International journal of contemporary hospitality management
5
Asia Pacific journal of marketing and logistics
4
Journal of hospitality marketing & management
4
Journal of strategic marketing
3
Services marketing quarterly
3
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
Journal of Contemporary Issues in Business and Government
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
Tourism management : research, policies, practice
2
Handelsforschung
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of vacation marketing
1
Psychology & marketing
1
The journal of business & industrial marketing
1
Tourism and hospitality research : the surrey quarterly review
1
Tourism management perspectives : TMP
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ECONIS (ZBW)
75
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1
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10
of
75
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date (newest first)
date (oldest first)
1
Chatbots in frontline services and customer experience : an anthropomorphism perspective
Nguyen Tuyet-Mai
;
Ferm, Lars-Erik Casper
;
Quach, Sara
; …
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2201-2225
Persistent link: https://www.econbiz.de/10014432391
Saved in:
2
"Regions" as brands : an empirical validation of consumer-based brand equity framework and demonstration of cross-over effect
Bandyopadhyay, Argho
;
Hall, John
;
Wong, Ho Yin
; …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 457-479
Persistent link: https://www.econbiz.de/10014486751
Saved in:
3
Investigation into the festival brand co-creation mechanism : extended application of the customer-based brand equity model
Chi, Xiaoting
;
Zhou, Heng
;
Cai, Gangwei
;
Han, Heesup
- In:
Journal of travel and tourism marketing
41
(
2024
)
3
,
pp. 377-395
Persistent link: https://www.econbiz.de/10014513650
Saved in:
4
Building value co-creation with social media marketing, brand trust, and brand loyalty
Sohaib, Muhammad
;
Han, Heesup
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014364678
Saved in:
5
The psychology of vacationers' hotel brand choice in a post-pandemic world
Kim, Jinkyung Jenny
;
Lee, Myong Jae
;
Han, Heesup
- In:
Journal of vacation marketing
29
(
2023
)
2
,
pp. 206-221
Persistent link: https://www.econbiz.de/10014246967
Saved in:
6
Exploring the role of relationship management and relationship quality in B2B : empirical insights and future research directions
Lasrado, Flevy
;
Thaichon, Park
;
Nyadzayo, Munyaradzi
- In:
The journal of business & industrial marketing
38
(
2023
)
5
,
pp. 1055-1086
Persistent link: https://www.econbiz.de/10014276729
Saved in:
7
Price promotion in omnichannel retailing : how much is too much?
Quach, Sara
;
Barari, Mojtaba
;
Thaichon, Park
;
Moudrý, …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
1
,
pp. 198-213
Persistent link: https://www.econbiz.de/10013553045
Saved in:
8
Relationship outcomes following a service failure : the role of agent likability
Radu, Alexandru
;
Quach, Sara
;
Thaichon, Park
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
2
,
pp. 364-379
Persistent link: https://www.econbiz.de/10013553058
Saved in:
9
Tangible and intangible hotel in-room amenities in shaping customer experience and the consequences in the with-corona era
Kim, Jinkyung Jenny
;
Lee, Jin-soo
;
Han, Heesup
- In:
International journal of contemporary hospitality management
35
(
2023
)
2
,
pp. 657-681
Persistent link: https://www.econbiz.de/10013546072
Saved in:
10
Moderating effect of government regulations on the determinants of customer loyalty for cellular service providers in Pakistan
Tariq, Beenish
;
Najam, Hammad
;
Nik Kamariah Nik Mat
; …
- In:
Journal of Contemporary Issues in Business and Government
26
(
2020
)
1
,
pp. 1-22
Persistent link: https://www.econbiz.de/10012286411
Saved in:
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