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~person:"Heinonen, Kristina"
~person:"Madhani, Pankaj M."
~person:"Petersen, J. Andrew"
~person:"Sesé, F. Javier"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject:"customer lifetime value"
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Customer value
26
Kundenwert
26
Beziehungsmarketing
24
Relationship marketing
24
Betriebliche Wertschöpfung
9
Value creation
9
Consumer behaviour
7
Konsumentenverhalten
7
Marketing management
5
Marketingmanagement
5
Customer satisfaction
4
Dienstleistungsqualität
4
Kundenzufriedenheit
4
Lieferkette
4
Service quality
4
Supply chain
4
CLV
3
Competitive advantage
3
Customer profitability
3
Wettbewerbsvorteil
3
customer lifetime value
3
Bankgeschäft
2
Banking services
2
Corporate culture
2
Customer-dominant logic
2
Dienstleistungsmanagement
2
Financial services
2
Finanzdienstleistung
2
Measurement
2
Messung
2
Performance measurement
2
Performance-Messung
2
Profitability
2
Rentabilität
2
Service management
2
Social Web
2
Social web
2
Unternehmenskultur
2
Viral marketing
2
Virales Marketing
2
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6
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Article
26
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Aufsatz in Zeitschrift
Article in journal
26
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English
25
German
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Heinonen, Kristina
Madhani, Pankaj M.
Petersen, J. Andrew
Sesé, F. Javier
Kumar, V.
26
Ko, Eunju
13
Eggert, Andreas
11
Kim, Kyung Hoon
11
Keränen, Joona
10
Kleinaltenkamp, Michael
10
Verhoef, Peter C.
10
Frow, Pennie
9
Skiera, Bernd
9
Gallarza, Martina G.
8
Gil Saura, Irene
8
Wiesel, Thorsten
8
Payne, Adrian
7
Saarijärvi, Hannu
7
Venkatesan, Rajkumar
7
Bradlow, Eric T.
6
Edvardsson, Bo
6
Neslin, Scott A.
6
Rajagopal
6
Ulaga, Wolfgang
6
Albadvi, Amir
5
Bolton, Ruth N.
5
Fader, Peter
5
Grönroos, Christian
5
Haenlein, Michael
5
Hallikas, Jukka
5
Kim, Sang Jin
5
Le Nguyen Hau
5
Leone, Robert P.
5
Libai, Barak
5
McColl-Kennedy, Janet R.
5
Ngo, Liem Viet
5
O'Cass, Aron
5
Pynnönen, Mikko
5
Ritala, Paavo
5
Schwepker, Charles H. <Jr.>
5
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International journal of electronic customer relationship management : IJECRM
3
Journal of marketing
2
Business horizons
1
European business review : EBR ; the official journal of the International Management Centres, Europe
1
European management journal
1
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
International journal of business and globalisation : IJBG
1
International journal of business excellence
1
International journal of logistics systems and management
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing research : JMR
1
Journal of retailing
1
Journal of service management
1
Journal of service research
1
Journal of service research : JSR
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
The IUP journal of business strategy : IJBS
1
The IUP journal of management research : IJMR
1
The international journal of bank marketing : IJBM
1
The journal of services marketing
1
Universia business review : UBR
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ECONIS (ZBW)
26
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1
-
10
of
26
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date (oldest first)
1
Characterizing ex situ value : a customer-dominant perspective on value
Heinonen, Kristina
- In:
Journal of travel research : a quarterly publication of …
62
(
2023
)
8
,
pp. 1707-1721
Persistent link: https://www.econbiz.de/10014384378
Saved in:
2
Customer equity drivers, customer experience quality, and customer profitability in banking services : the moderating role of social influence
Gao, Lily
;
Melero-Polo, Iguácel
;
Sesé, F. Javier
- In:
Journal of service research
23
(
2020
)
2
,
pp. 174-193
Persistent link: https://www.econbiz.de/10012216517
Saved in:
3
Supply chain management and marketing integration : enhancing
customer
lifetime
value
Madhani, Pankaj M.
- In:
International journal of logistics systems and management
25
(
2016
)
4
,
pp. 441-473
Persistent link: https://www.econbiz.de/10011666242
Saved in:
4
Perceived risk, product returns, and optimal resource allocation : evidence from a field experiment
Petersen, J. Andrew
;
Kumar, V.
- In:
Journal of marketing research : JMR
52
(
2015
)
2
,
pp. 268-285
Persistent link: https://www.econbiz.de/10010526553
Saved in:
5
Enhancing
customer
lifetime
value
in fast fashion retailing with RFID initiatives
Madhani, Pankaj M.
- In:
International journal of business and globalisation : IJBG
15
(
2015
)
2
,
pp. 205-237
Persistent link: https://www.econbiz.de/10011574658
Saved in:
6
Strategies for creating value through individual and collective customer experiences
Heinonen, Kristina
;
Campbell, Colin L.
;
Ferguson, Sarah Lord
- In:
Business horizons
62
(
2019
)
1
,
pp. 95-104
Persistent link: https://www.econbiz.de/10011995670
Saved in:
7
Enhancing customer value creation with market culture : developing 7Cs framework
Madhani, Pankaj M.
- In:
The IUP journal of management research : IJMR
17
(
2018
)
3
,
pp. 46-63
Persistent link: https://www.econbiz.de/10011980556
Saved in:
8
Customer-firm interactions and the path to profitability : a chain-of-effects model
Cambra-Fierro, Jesús
;
Melero-Polo, Iguácel
;
Sesé, F. …
- In:
Journal of service research : JSR
21
(
2018
)
2
,
pp. 201-218
Persistent link: https://www.econbiz.de/10011855798
Saved in:
9
Reflections on customers' primary role in markets
Heinonen, Kristina
;
Strandvik, Tore
- In:
European management journal
36
(
2018
)
1
,
pp. 1-11
Persistent link: https://www.econbiz.de/10011817035
Saved in:
10
Lean Six Sigma deployment in BFSI sector : synthesising and developing customer value creation models
Madhani, Pankaj M.
- In:
International journal of electronic customer …
11
(
2017/2018
)
3
,
pp. 272-314
Persistent link: https://www.econbiz.de/10011966943
Saved in:
1
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3
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