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~person:"Japutra, Arnold"
~subject:"Markenführung"
~subject:"Store brand"
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Markenführung
Store brand
Brand
13
Brand image
13
Brand management
13
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13
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13
Consumer behaviour
12
Konsumentenverhalten
12
Beziehungsmarketing
8
Relationship marketing
8
Brand loyalty
3
Confidence
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2
Brand personality
2
Customer satisfaction
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Kundenzufriedenheit
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Personality psychology
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Persönlichkeitspsychologie
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Satisfaction
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brand loyalty
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Active brand
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Brand concept mapping
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Japutra, Arnold
Keller, Kevin Lane
24
Baumgarth, Carsten
20
De Chernatony, Leslie
20
Fournier, Susan
20
Phau, Ian
20
Sarkar, Abhigyan
18
Sattler, Henrik
18
Burmann, Christoph
17
Esch, Franz-Rudolf
17
Melewar, T. C.
17
Fetscherin, Marc
16
Dawes, John
15
Khan, Imran
14
Sarkar, Juhi Gahlot
14
Steenkamp, Jan-Benedict E. M.
14
Bang, Nguyen
13
Diamantopoulos, Adamantios
13
Rahman, Zillur
13
Guzman, Francisco
12
Kapferer, Jean-Noël
12
Loureiro, Sandra Maria Correia
12
Olbrich, Rainer
12
Romaniuk, Jenni
12
Bruhn, Manfred
11
Ko, Eunju
11
Schmidt, Holger J.
11
Sharp, Byron
11
Trinh, Giang
11
Ahlert, Dieter
10
Christodoulides, George
10
Ekinci, Yuksel
10
Gunasti, Kunter
10
Uggla, Henrik
10
Veloutsou, Cleopatra
10
Foroudi, Pantea
9
Gupta, Suraksha
9
Han, Heesup
9
Khamitov, Mansur
9
Koll, Oliver
9
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Journal of strategic marketing
3
Journal of business research : JBR
2
Journal of retailing and consumer services
2
Asia-Pacific journal of business administration
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
International journal of market research
1
Marketing intelligence & planning
1
The marketing review
1
Tourism analysis : an interdisciplinary tourism & hospitality journal
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ECONIS (ZBW)
13
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1
Circle the wagons : measuring the strength of consumers' brand defense
Roy, Sanjit
;
Gaganpreet Singh
;
Japutra, Arnold
;
Javed, …
- In:
Journal of strategic marketing
31
(
2023
)
4
,
pp. 817-837
Persistent link: https://www.econbiz.de/10014304973
Saved in:
2
Brand display magnitudes and young children's brand recognition
Wang, Shasha
;
Japutra, Arnold
- In:
Australasian marketing journal : AMJ ; official journal …
30
(
2022
)
1
,
pp. 19-27
Persistent link: https://www.econbiz.de/10012698465
Saved in:
3
Discovering the dark side of brand attachment : impulsive buying, obsessive-compulsive buying and trash talking
Japutra, Arnold
;
Ekinci, Yuksel
;
Simkin, Lyndon
- In:
Journal of business research : JBR
145
(
2022
),
pp. 442-453
Persistent link: https://www.econbiz.de/10013197919
Saved in:
4
Does brand concept mapping determine destination brand associations and image?
Çifci, Sertaç
;
Japutra, Arnold
;
Ekinci, Yuksel
; …
- In:
Tourism analysis : an interdisciplinary tourism & …
27
(
2022
)
4
,
pp. 515-528
Persistent link: https://www.econbiz.de/10013552590
Saved in:
5
Relating brand anxiety, brand hatred and obsess : moderating role of age and brand affection
Japutra, Arnold
;
Roy, Sanjit
;
Pham, Tram-Anh N.
- In:
Journal of retailing and consumer services
60
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012502671
Saved in:
6
Responsible and active brand personality : on the relationships with brand experience and key relationship constructs
Japutra, Arnold
;
Molinillo, Sebastian
- In:
Journal of business research : JBR
99
(
2019
),
pp. 464-471
Persistent link: https://www.econbiz.de/10012023686
Saved in:
7
A consumer-based brand performance model for assessing brand success
Molinillo, Sebastian
;
Ekinci, Yuksel
;
Japutra, Arnold
- In:
International journal of market research
61
(
2019
)
1
,
pp. 93-110
Persistent link: https://www.econbiz.de/10012171946
Saved in:
8
Tie the knot : building stronger consumers' attachment toward a brand
Japutra, Arnold
;
Ekinci, Yuksel
;
Simkin, Lyndon
- In:
Journal of strategic marketing
26
(
2018
)
3
,
pp. 223-240
Persistent link: https://www.econbiz.de/10011894545
Saved in:
9
Aesthetic or self-expressiveness? : linking brand logo benefits, brand stereotypes and relationship quality
Japutra, Arnold
;
Molinillo, Sebastian
;
Wang, Shasha
- In:
Journal of retailing and consumer services
44
(
2018
),
pp. 191-200
Persistent link: https://www.econbiz.de/10011904384
Saved in:
10
Responsible brands vs active brands? : an examination of brand personality on brand awareness, brand trust, and brand loyalty
Molinillo, Sebastian
;
Japutra, Arnold
;
Bang, Nguyen
; …
- In:
Marketing intelligence & planning
35
(
2017
)
2
,
pp. 166-179
Persistent link: https://www.econbiz.de/10011700781
Saved in:
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