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~person:"Malhotra, Naresh K."
~person:"Tomczak, Torsten"
~source:"econis"
~type_genre:"Article in journal"
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Marketing management
12
Marketingmanagement
12
Beziehungsmarketing
10
Brand management
10
Consumer behaviour
10
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10
Markenführung
10
Relationship marketing
10
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7
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English
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German
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Malhotra, Naresh K.
Tomczak, Torsten
Han, Heesup
96
Kumar, V.
94
Vrontis, Demetris
86
Melewar, T. C.
79
Homburg, Christian
74
Gierl, Heribert
71
Herrmann, Andreas
70
Mattila, Anna S.
70
Pitt, Leyland F.
70
Svensson, Göran
66
Bang, Nguyen
62
Loureiro, Sandra Maria Correia
62
Verhoef, Peter C.
62
Dwivedi, Yogesh Kumar
60
Grewal, Dhruv
59
Walsh, Gianfranco
58
Cheng, T. C. E.
56
Palmatier, Robert W.
56
Hollebeek, Linda D.
54
Law, Chun Hung Roberts
54
Bruhn, Manfred
52
Phau, Ian
51
Gil Saura, Irene
50
Lusch, Robert F.
50
Tadajewski, Mark
49
Thrassou, Alkis
49
Ko, Eunju
48
O'Cass, Aron
48
Henneberg, Stephan
47
Romaniuk, Jenni
47
Skiera, Bernd
47
Calantone, Roger J.
46
Hunt, Shelby D.
46
Merrilees, Bill
46
Pelsmacker, Patrick de
46
Ruyter, Ko de
46
Smith, Alan D.
46
Swoboda, Bernhard
46
Thaichon, Park
46
Prentice, Catherine
45
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Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
5
Journal of business-to-business marketing
4
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
4
Review of marketing research
4
Handelsforschung
3
Journal of business research : JBR
3
Die Betriebswirtschaft : DBW
2
Journal of international consumer marketing
2
Journal of marketing research : JMR
2
Marketing : ZFP ; journal of research and management
2
Marketing intelligence & planning
2
Psychology & marketing
2
AMS review : official publication of the Academy of Marketing Science
1
International journal of consumer studies
1
International journal of quality & reliability management
1
International journal of technology management : IJTM
1
International marketing review
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of business economics : JBE
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of marketing
1
Journal of retailing
1
Journal of retailing and consumer services
1
Journal of service research : JSR
1
Journal of the Academy of Marketing Science
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
The journal of brand management : an international journal
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ECONIS (ZBW)
Showing
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50
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1
The power of innovativeness in manufacturer-retailer reltionships
Lennerts, Silke
;
Eisend, Martin
;
Lieven, Theo
;
Molner, Sven
- In:
Journal of business-to-business marketing
23
(
2016
)
3
,
pp. 235-251
Persistent link: https://www.econbiz.de/10011606407
Saved in:
2
Observational learning : influence of regulatory focus, knowledge, and summarized observable recommendations on consumer decision outcomes in an online environment
Patil, Ashutosh
;
Malhotra, Naresh K.
;
Maity, Moutusy
- In:
International journal of consumer studies
46
(
2022
)
4
,
pp. 1428-1450
Persistent link: https://www.econbiz.de/10013329339
Saved in:
3
Long-term oriented
marketing
relationships and ethical conduct in outsourcing sector
Ndubisi, Nelson Oly
;
Malhotra, Naresh K.
;
Capel, Celine …
- In:
Psychology & marketing
33
(
2016
)
5
,
pp. 372-388
Persistent link: https://www.econbiz.de/10011485883
Saved in:
4
Measuring consumer design perceptions for digital divices : a multi-dimensional scale
Mishra, Abhishek
;
Dash, Satyabhushan
;
Malhotra, Naresh K.
; …
- In:
The journal of brand management : an international journal
22
(
2015
)
7
,
pp. 603-630
Persistent link: https://www.econbiz.de/10011392992
Saved in:
5
Marketing
innovation : a resource-based view of international and local firms
Gupta, Suraksha
;
Malhotra, Naresh K.
- In:
Marketing intelligence & planning
31
(
2013
)
2
,
pp. 111-126
Persistent link: https://www.econbiz.de/10009751825
Saved in:
6
Customer reactions to conflict management : a review and empirical evidence from two service industries
Ndubisi, Nelson Oly
;
Malhotra, Naresh K.
;
Miller, Gina L.
-
2013
Persistent link: https://www.econbiz.de/10009781363
Saved in:
7
Does brand experience translate into brand commitment? : a mediated-moderation model of brand passion and perceived brand ethicality
Das, Gopal
;
Agarwal, James
;
Malhotra, Naresh K.
; …
- In:
Journal of business research : JBR
95
(
2019
),
pp. 479-490
Persistent link: https://www.econbiz.de/10011980380
Saved in:
8
Reply: Assessing B2B research in the
marketing
literature : focus versus relevance
LaPlaca, Peter J.
;
Katrichis, Jerome M.
- In:
Journal of business-to-business marketing
16
(
2009
)
1/2
,
pp. 55-61
Persistent link: https://www.econbiz.de/10003851198
Saved in:
9
Commentary on "The essence of business
marketing
theory, research and tactics : contributions by the Journal of Business-to-Business
Marketing
," by Lichtenthal, Mummalaneni, and Wi...
Malhotra, Naresh K.
;
Uslay, Can
;
Ndubisi, Nelson Oly
- In:
Journal of business-to-business marketing
15
(
2008
)
2
,
pp. 204-217
Persistent link: https://www.econbiz.de/10003814692
Saved in:
10
Personal reflections on my research contribution to
marketing
Malhotra, Naresh K.
-
2011
Persistent link: https://www.econbiz.de/10009270382
Saved in:
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