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~person:"Schreier, Martin"
~subject:"New product development"
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New product development
Customer integration
12
Kundenintegration
12
Innovation
8
Consumer behaviour
6
Innovation management
6
Innovationsmanagement
6
Konsumentenverhalten
6
Produktentwicklung
6
Crowdsourcing
4
Product design
4
Produktgestaltung
4
user innovation
3
Beziehungsmarketing
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Co-creation
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Mass customization
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crowdsourcing
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user design
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Brand management
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Buyer power
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Children
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Schreier, Martin
Herstatt, Cornelius
15
Hippel, Eric von
14
Brem, Alexander
10
De Jong, Jeroen P. J.
9
Bilgram, Volker
8
Piller, Frank T.
8
Füller, Johann
7
Schweisfurth, Tim
7
Hyysalo, Sampsa
6
Lüthje, Christian
6
Nambisan, Satish
6
Syam, Niladri B.
6
Bretschneider, Ulrich
5
Franke, Nikolaus
5
Gault, Fred
5
Ihl, Christoph
5
Lettl, Christopher
5
Morgan, Todd
5
Raasch, Christina
5
Vossen, Alexander
5
Cohen-Vernik, Dinah
4
Cui, Anna Shaojie
4
Hienerth, Christoph
4
Jensen, Morten Berg
4
Kristensson, Per
4
Loginova, Oksana
4
Magnusson, Peter
4
Matzler, Kurt
4
Möslein, Kathrin
4
Ogawa, Susumu
4
Stock-Homburg, Ruth
4
Witell, Lars
4
Wu, Fang
4
Yu, Xin
4
Anokhin, Sergey Alexander
3
Candi, Marina
3
Dahl, Darren W.
3
Faullant, Rita
3
Flowers, Stephen
3
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The journal of product innovation management : an international publication of the Product Development & Management Association
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of marketing
1
Journal of marketing research : JMR
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
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ECONIS (ZBW)
6
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1
The value of marketing crowdsourced new products as such : evidence from two randomized field experiments
Nishikawa, Hidehiko
;
Schreier, Martin
;
Fuchs, Christoph
; …
- In:
Journal of marketing research : JMR
54
(
2017
)
4
,
pp. 525-539
Persistent link: https://www.econbiz.de/10011743668
Saved in:
2
The innovation effect of user design : exploring consumers' innovation perceptions of firms selling products designed by users
Schreier, Martin
;
Fuchs, Christoph
;
Dahl, Darren W.
- In:
Journal of marketing
76
(
2012
)
5
,
pp. 18-32
Persistent link: https://www.econbiz.de/10009782922
Saved in:
3
Why and when consumers prefer products of user-driven firms : a social identification account
Dahl, Darren W.
;
Fuchs, Christoph
;
Schreier, Martin
- In:
Management science : journal of the Institute for …
61
(
2015
)
8
,
pp. 1978-1988
Persistent link: https://www.econbiz.de/10011338792
Saved in:
4
User-generated versus designer-generated products : a performance assessment at Muji
Nishikawa, Hidehiko
;
Schreier, Martin
;
Ogawa, Susumu
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
2
,
pp. 160-167
Persistent link: https://www.econbiz.de/10009746286
Saved in:
5
The value of crowdsourcing : can users really compete with professionals in generating new product ideas?
Poetz, Marion K.
;
Schreier, Martin
- In:
The journal of product innovation management : an …
29
(
2012
)
2
,
pp. 245-256
Persistent link: https://www.econbiz.de/10009504621
Saved in:
6
Why customers value self-designed products : the importance of process effort and enjoyment
Franke, Nikolaus
;
Schreier, Martin
- In:
The journal of product innovation management : an …
27
(
2010
)
7
,
pp. 1020-1031
Persistent link: https://www.econbiz.de/10008736803
Saved in:
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