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~person:"Wu, Luorong"
~subject:"Beschaffung"
~subject:"Virales Marketing"
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Beschaffung
Virales Marketing
Online retailing
8
Online-Handel
8
Consumer behaviour
7
Konsumentenverhalten
7
Internet marketing
5
Online-Marketing
5
Viral marketing
5
online reviews
3
Confidence
2
Customer satisfaction
2
Kundenzufriedenheit
2
Online reviews
2
Risiko
2
Risk
2
Social Web
2
Social web
2
Vertrauen
2
Chinese consumer behavior
1
Consumption
1
Consumption risk
1
Customer integration
1
Data Mining
1
Data mining
1
Dienstleistungsqualität
1
E-commerce
1
Electronic Commerce
1
Gastronomie
1
Holiday behaviour
1
Hotel industry
1
Hotel photos
1
Hotellerie
1
Information
1
Information behaviour
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Informationsverhalten
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Konsum
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Kundenintegration
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Language
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Language Expectancy Theory
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Language style
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Wu, Luorong
Law, Chun Hung Roberts
13
Kim, Jong Min
7
Duan, Wenjing
6
Filieri, Raffaele
6
Li, Hengyun
6
Mayzlin, Dina
6
Ye, Qiang
6
Raghunathan, Srinivasan
5
Schoenherr, Tobias
5
Zhou, Wenqi
5
Bradley, Graham L.
4
Chakraborty, Uttam
4
Chevalier, Judith A.
4
Chong, Alain Yee Loong
4
Cui, Geng
4
Dens, Nathalie
4
Furner, Christopher P.
4
Hong, Yili
4
Hu, Nan
4
Kollmann, Tobias
4
Liang, Sai
4
Liu, Ling
4
Mattila, Anna S.
4
Pavlou, Paul A.
4
Pelsmacker, Patrick de
4
Riquelme, Isabel P.
4
Román, Sergio
4
Roy, Gobinda
4
Sahu, G. P.
4
Smith, Katherine Taken
4
Sparks, Beverley
4
Tan, Yong
4
Yin, Dezhi
4
Balaji, M. S.
3
Bapna, Ravi
3
Bhat, Savita
3
Bond, Samuel D.
3
Brandes, Leif
3
Camilleri, Mark Anthony
3
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International journal of contemporary hospitality management
1
Journal of service research : JSR
1
Journal of travel and tourism marketing
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Tourism management : research, policies, practice
1
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ECONIS (ZBW)
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1
The effect of online interaction and trust on consumers' value co-creation behavior in the online travel community
Shen, Han
;
Wu, Luorong
;
Yi, Sitong
;
Xue, Lan
- In:
Journal of travel and tourism marketing
37
(
2020
)
4
,
pp. 418-428
Persistent link: https://www.econbiz.de/10012289345
Saved in:
2
The impact of language style on consumers' reactions to online reviews
Wu, Luorong
;
Shen, Han
;
Fan, Alei
;
Mattila, Anna S.
- In:
Tourism management : research, policies, practice
59
(
2017
),
pp. 590-596
Persistent link: https://www.econbiz.de/10011643275
Saved in:
3
Sharing information now vs later : the effect of temporal contiguity cue and power on consumer response toward online reviews
Wu, Luorong
;
Shen, Han
;
Li, Mimi
;
Deng, Qian
- In:
International journal of contemporary hospitality management
29
(
2017
)
2
,
pp. 648-668
Persistent link: https://www.econbiz.de/10011687632
Saved in:
4
The impact of power on service customers’ willingness to post online reviews
Wu, Luorong
;
Mattila, Anna S.
;
Wang, Chen-Ya
;
Hanks, Lydia
- In:
Journal of service research : JSR
19
(
2016
)
2
,
pp. 224-238
Persistent link: https://www.econbiz.de/10011485452
Saved in:
5
Online reviews : the role of information load and peripheral factors
Zhang, Lu
;
Wu, Luorong
;
Mattila, Anna S.
- In:
Journal of travel research : a quarterly publication of …
55
(
2016
)
3
,
pp. 299-310
Persistent link: https://www.econbiz.de/10011450694
Saved in:
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