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~source:"econis"
~subject:"Sponsorship"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Case study"
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Search: subject_exact:"Corporate image"
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Corporate reputation
2,872
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595
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497
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1
European journal of marketing : EJM
1
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Harvard-Business-Manager : das Wissen der Besten
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1
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1
Journal of sport management : the official journal of the North American Society of Sport Management
1
Journal of strategic marketing
1
Journal of the Academy of Marketing Science
1
Linguistic insights : li ; studies in language and communication
1
Marketing : ZFP ; journal of research and management
1
Marketing : journal of research and management
1
Wirtschaftswissenschaft
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ECONIS (ZBW)
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Revisiting organizational identity and social responsibility in professional football clubs : the case of Bayern Munich and the Qatar sponsorship
Herold, David Martin
;
Harrison, C. Keith
;
Bukstein, Scott
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
1
,
pp. 56-73
Persistent link: https://www.econbiz.de/10014232446
Saved in:
2
The influence of event-related factors on sport fans' purchase intention : a study of sponsored products during televised sporting events
Rai, Jaskirat Singh
;
Cho, Heetae
;
Yousaf, Anish
;
Itani, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 85-105
Persistent link: https://www.econbiz.de/10014486666
Saved in:
3
Brand evaluations in sponsorship versus celebrity endorsement
Schnittka, Oliver
;
Hofmann, Julian
;
Johnen, Marius
; …
- In:
International journal of market research
65
(
2023
)
1
,
pp. 126-144
Persistent link: https://www.econbiz.de/10014233831
Saved in:
4
Growing the talent pool : how sponsorship of professional sales programs enhances employer branding
Groza, Mark D.
;
Zmich, Louis J.
;
Pronschinske Groza, Mya
- In:
Journal of marketing education : JME
44
(
2022
)
1
,
pp. 72-84
Persistent link: https://www.econbiz.de/10013268043
Saved in:
5
The role of reciprocity and reputation in service relationships with arts organisations
Toscani, Giulio
;
Prendergast, Gerard P.
- In:
The journal of services marketing
36
(
2022
)
6
,
pp. 800-812
Persistent link: https://www.econbiz.de/10013407601
Saved in:
6
The relationship between sponsorship objectives and sport team reputation among sponsor companies : an exploratory study focusing on sponsors of a Japanese professional women's vol...
Takamatsu, Shohei
- In:
Journal of global scholars of marketing science : …
32
(
2022
)
2
,
pp. 252-268
Persistent link: https://www.econbiz.de/10013177329
Saved in:
7
The impact of CSR-CSI domain overlap on attitude toward the sponsor
Kang, Taeahn
;
Matsuoka, Hirotaka
- In:
Sport marketing quarterly : preferred journal of the …
31
(
2022
)
1
,
pp. 33-47
Persistent link: https://www.econbiz.de/10013198832
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8
Evolving cross-sector collaboration in the arts and culture sector : from sponsorship to partnership
Wang, Yijing
;
Holznagel, Kaspar-Pascal
- In:
Corporate reputation review
24
(
2021
)
2
,
pp. 95-104
Persistent link: https://www.econbiz.de/10012500239
Saved in:
9
Art sponsorship success : an empirical investigation into sponsor recall and the ambiguous role of visitors' involvement
Sauer, Nicola E.
;
Hofmann, Verena
- In:
Marketing : ZFP ; journal of research and management
39
(
2017
)
1
,
pp. 3-14
Persistent link: https://www.econbiz.de/10011780835
Saved in:
10
Stigma association type and sponsor corporate image : exploring the negative off-field behaviour of sportspeople
Bloxsome, Ellen
;
Brown, Mark
;
Pope, Nigel
;
Joseph, …
- In:
Australasian marketing journal
28
(
2020
)
4
,
pp. 136-144
Persistent link: https://www.econbiz.de/10012429446
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