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~subject:"Brand management"
~subject:"Online-Marketing"
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Search: "Kannan, Pallassana K."
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Brand management
Online-Marketing
Consumer behaviour
13
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13
Electronic Commerce
10
E-commerce
9
Internet marketing
9
Beziehungsmarketing
8
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8
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7
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6
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12
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Kannan, P. K.
12
Li, Hongshuang
3
Nam, Hyoryung
2
Verhoef, Peter C.
2
Abhishek, Vibhanshu
1
Andrews, Michelle
1
Bart, Yakov
1
Bezawada, Ram
1
Boyd, D. Eric
1
Datta, Hannes
1
Fong, Nathan M.
1
Gu, Xian
1
Haan, Evert de
1
Hoffman, Donna L.
1
Hu, Mantian
1
Janakiraman, Ramkumar
1
Joshi, Yogesh V.
1
Katsumata, Sotaro
1
Kulkarni, Gauri
1
Kumar, Ashish
1
Luo, Xueming
1
Nishimoto, Akihiro
1
Novak, Thomas P.
1
Pani, Abhishek
1
Rand, William
1
Rishika, Rishika
1
Slotegraaf, Rebecca J.
1
Stephen, Andrew T.
1
Viswanathan, Siva
1
Wiesel, Thorsten
1
Zhang, Yuchi
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Journal of marketing
3
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2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of international marketing
1
Journal of marketing research : JMR
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of retailing and consumer services
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
12
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1
Brand competitiveness and resilience to exogenous shock : usage of smartphone apps during the COVID-19 pandemic
Katsumata, Sotaro
;
Nishimoto, Akihiro
;
Kannan, P. K.
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014371760
Saved in:
2
The impact of Covid-19 on customer journeys : implications for interactive marketing
Kannan, P. K.
;
Kulkarni, Gauri
- In:
Journal of research in interactive marketing : …
16
(
2022
)
1
,
pp. 22-36
Persistent link: https://www.econbiz.de/10012880158
Saved in:
3
The dark side of mobile app adoption : examining the impact on customers’ multichannel purchase
Gu, Xian
;
Kannan, P. K.
- In:
Journal of marketing research
58
(
2021
)
2
,
pp. 246-264
Persistent link: https://www.econbiz.de/10012492695
Saved in:
4
Digital environment in global markets : cross-cultural implications for evolving customer journeys
Nam, Hyoryung
;
Kannan, P. K.
- In:
Journal of international marketing
28
(
2020
)
1
,
pp. 28-47
Persistent link: https://www.econbiz.de/10012167072
Saved in:
5
Branded apps and their impact on firm value : a design perspective
Boyd, D. Eric
;
Kannan, P. K.
;
Slotegraaf, Rebecca J.
- In:
Journal of marketing research
56
(
2019
)
1
,
pp. 76-88
Persistent link: https://www.econbiz.de/10012170859
Saved in:
6
Device switching in online purchasing : examining the strategic contingencies
Haan, Evert de
;
Kannan, P. K.
;
Verhoef, Peter C.
; …
- In:
Journal of marketing
82
(
2018
)
5
,
pp. 1-19
Persistent link: https://www.econbiz.de/10011912137
Saved in:
7
Consumer connectivity in a complex, technology-enabled, and mobile-oriented world with smart products
Verhoef, Peter C.
;
Stephen, Andrew T.
;
Kannan, P. K.
; …
- In:
Journal of interactive marketing : a quarterly …
40
(
2017
),
pp. 1-8
Persistent link: https://www.econbiz.de/10011777290
Saved in:
8
Harvesting brand information from social tags
Nam, Hyoryung
;
Joshi, Yogesh V.
;
Kannan, P. K.
- In:
Journal of marketing
81
(
2017
)
4
,
pp. 88-108
Persistent link: https://www.econbiz.de/10011734798
Saved in:
9
Digital marketing : a framework, review and research agenda
Kannan, P. K.
;
Li, Hongshuang
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
1
,
pp. 22-45
Persistent link: https://www.econbiz.de/10011671915
Saved in:
10
From social to sale : the effects of firm-generated content in social media on customer behavior
Kumar, Ashish
;
Bezawada, Ram
;
Rishika, Rishika
; …
- In:
Journal of marketing
80
(
2016
)
1
,
pp. 7-25
Persistent link: https://www.econbiz.de/10011507438
Saved in:
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