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~subject:"Consumer behaviour"
~type:"article"
~type_genre:"Book section"
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Achieving Business Competitiveness in a Digital Environment : Opportunities in E-commerce and Online Marketing
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Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
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Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
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Digital Transformation for Fashion and Luxury Brands : Theory and Practice
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Electronic Commerce - Herausforderungen und Chancen für Baden-Württemberg : Workshopdokumentation
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Handbook of research on digital transformation management and tools
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Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
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Mass Customization and Customer Centricity : In Honor of the Contributions of Cipriano Forza
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Proceedings of the IWEMB 2019 : Third International Workshop on Entrepreneurship in Electronic and Mobile Business : Vestfold, Norway, September 30-October 1, 2019
2
Qualitative Marktforschung : Konzepte - Methoden - Analysen
2
Strategic information systems ; Vol. 3
2
Structural equation modeling approaches to e-service adoption
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The future of social commerce : trends for the web 2020 ; trend report 2007/2008
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Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
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Web technologies for commerce and services online
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Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
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Alles Marketing oder was? : Wie Marketing zentrale Unternehmenswerte im 21. Jahrhundert schafft!
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Artificial intelligence and digital diversity inclusiveness in corporate restructuring
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Best practices for online procurement auctions
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Bringing the Soul Back to Marketing : Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023
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Challenges related to new segments and market trends
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China-focused cases : selected winners of the CEIBS global case contest
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Classification - the ubiquitous challenge : proceedings of the 28th annual conference of the Gesellschaft für Klassifikation e.V., University of Dortmund, March 9 - 11, 2004 ; with 108 tables
1
Co-creation : reshaping business and society in the era of bottom-up Economics
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Mass customization's online sales configurator capabilities and purchase intention : the roles of psychological empowerment and ownership
Meddeb, Marwa
;
Moulins, Jean-Louis
- In:
Bringing the Soul Back to Marketing : Proceedings of …
,
(pp. 1-10)
.
2024
Persistent link: https://www.econbiz.de/10014500979
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2
Impact of visual hierarchy on user experience in e-commerce websites
Raghavendra, A. N.
;
Vijayakumar, G.
;
Thalari, Sanjeev Kumar
- In:
Contemporary trends in innovative marketing strategies
,
(pp. 141-156)
.
2024
Persistent link: https://www.econbiz.de/10014519856
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3
Consumer brand engagement through chatbots
Ohanians, Dessy
;
Wiid, Ria
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 47-66)
.
2024
Persistent link: https://www.econbiz.de/10014529063
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4
Ethical consumption and self-authenticity in a second-hand luxury fashion industry online platform : a conceptual model of interpretation
Faraoni, Monica
;
Ranfagni, Silvia
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 359-381)
.
2024
Persistent link: https://www.econbiz.de/10014529119
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5
The digital drivers of consumer behavior : Industry 4.0, Web 3.0, and Artificial Intelligence
White, D. Steven
;
Pathak, Sanjeev K.
- In:
Contemporary Trends in Marketing : Problems, Processes …
,
(pp. 41-54)
.
2023
Persistent link: https://www.econbiz.de/10014338918
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6
Online shopping preferences in mass customization : a comparison between 2008 and 2021
Coletti, Paolo
;
Aichner, Thomas
;
Shaltoni, Abdel Monim
- In:
Mass Customization and Customer Centricity : In Honor …
,
(pp. 151-177)
.
2023
Persistent link: https://www.econbiz.de/10014321999
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7
Enhancing users' digital social interactions while shopping via online sales configurators
Grosso, Chiara
- In:
Mass Customization and Customer Centricity : In Honor …
,
(pp. 211-238)
.
2023
Persistent link: https://www.econbiz.de/10014322025
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8
Assessing the impact of Artificial Intelligence in e-commerce portal : a comparative study of Amazon and Flipkart
Gupta, Sachin
;
Singhvi, Shreya
;
Granata, Giuseppe
- In:
Industry 4.0 and the Digital Transformation of …
,
(pp. 173-187)
.
2023
Persistent link: https://www.econbiz.de/10014245247
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9
Shift in national brand and private label shares with households commencing online grocery shopping
Brüggemann, Philipp
;
Schultz, Carsten D.
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 119-129)
.
2023
Persistent link: https://www.econbiz.de/10014289847
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10
The impact of e-commerce on consumer online purchase intention : an evidence from Pakistani consumers
Ashraf, Sadia
;
Iqbal, Muhammad Zahid
- In:
Research on Islamic Business Concepts : Proceedings of …
,
(pp. 189-202)
.
2023
Persistent link: https://www.econbiz.de/10013541926
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