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~subject:"Customer value"
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Search: subject:"Relationship marketing"
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Subject
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Customer value
Relationship marketing
26,093
Beziehungsmarketing
25,305
Consumer behaviour
8,871
Konsumentenverhalten
8,826
Customer satisfaction
5,405
Kundenzufriedenheit
5,354
Service quality
3,898
Dienstleistungsqualität
3,875
Brand management
2,554
Markenführung
2,550
Deutschland
2,238
Germany
2,224
Theory
2,216
Theorie
2,212
Lieferantenmanagement
2,171
Supplier relationship management
2,171
Social Web
2,017
Social web
2,017
Brand image
1,876
Markenimage
1,872
Marketingmanagement
1,868
Marketing management
1,859
Electronic Commerce
1,680
E-commerce
1,631
Online-Marketing
1,566
Internet marketing
1,556
Kundenwert
1,473
Customer integration
1,449
Kundenintegration
1,449
Vertrauen
1,363
Confidence
1,361
Einzelhandel
1,331
Retail trade
1,325
Brand
1,271
Markenartikel
1,256
Online retailing
1,226
Online-Handel
1,226
Customer service
1,135
Kundenservice
1,122
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Online availability
All
Undetermined
537
Free
197
Type of publication
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Article
1,118
Book / Working Paper
330
Type of publication (narrower categories)
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Article in journal
963
Aufsatz in Zeitschrift
963
Aufsatz im Buch
144
Book section
144
Hochschulschrift
78
Thesis
64
Graue Literatur
48
Non-commercial literature
48
Arbeitspapier
35
Working Paper
35
Case study
15
Fallstudie
15
Aufsatzsammlung
13
Collection of articles of several authors
11
Sammelwerk
11
Lehrbuch
10
Textbook
9
Guidebook
8
Ratgeber
8
Handbook
7
Handbuch
7
Conference paper
5
Konferenzbeitrag
5
Glossar enthalten
4
Glossary included
4
Collection of articles written by one author
3
Sammlung
3
Bibliografie
2
Bibliografie enthalten
2
Bibliography included
2
Accompanied by computer file
1
Checkliste
1
Elektronischer Datenträger als Beilage
1
Fallstudiensammlung
1
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1
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1
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1
research-article
1
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1
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English
1,244
German
207
Author
All
Kumar, V.
27
Madhani, Pankaj M.
14
Eggert, Andreas
11
Fader, Peter
9
Günter, Bernd
9
Heinonen, Kristina
9
Helm, Sabrina
9
Verhoef, Peter C.
9
Bruhn, Manfred
8
Ko, Eunju
8
Venkatesan, Rajkumar
8
Bauer, Hans H.
7
Gallarza, Martina G.
7
Gil Saura, Irene
7
Krafft, Manfred
7
Neslin, Scott A.
7
Wiesel, Thorsten
7
Frow, Pennie
6
Georgi, Dominik
6
Hadwich, Karsten
6
Kim, Kyung Hoon
6
Lehmann, Donald R.
6
Petersen, J. Andrew
6
Saarijärvi, Hannu
6
Skiera, Bernd
6
Strandvik, Tore
6
Ahn, Jiseon
5
Aksoy, Lerzan
5
Albadvi, Amir
5
Baesens, Bart
5
Bradlow, Eric T.
5
Gupta, Sunil
5
Haenlein, Michael
5
Hammerschmidt, Maik
5
Hollebeek, Linda D.
5
Kleinaltenkamp, Michael
5
Lemon, Katherine N.
5
Leone, Robert P.
5
Maas, Peter
5
Matzler, Kurt
5
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Springer Fachmedien Wiesbaden
2
Bundesverband des Deutschen Textil-Einzelhandels
1
Fachhochschule Reutlingen / European School of Business
1
Institut des Deutschen Textileinzelhandels <Köln>
1
Panepistēmio Kypru / Department of Economics
1
Technische Universität Berlin
1
Universität Mannheim
1
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Published in...
All
Journal of business research : JBR
54
Industrial marketing management : the international journal for industrial and high-tech firms
51
Journal of retailing and consumer services
31
International journal of hospitality management
18
Journal of the Academy of Marketing Science
17
Handbook of research on customer equity in marketing
14
Journal of marketing
14
Journal of strategic marketing
14
SpringerLink / Bücher
14
The journal of services marketing
14
Journal of service research : JSR
13
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
13
The journal of business & industrial marketing
13
The service industries journal
13
Journal of creating value
12
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
12
Journal of service management
12
Gabler Edition Wissenschaft
11
Journal of marketing research : JMR
10
The journal of product & brand management
10
International journal of contemporary hospitality management
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Technological forecasting & social change : an international journal
9
Business horizons
8
Tourism management : research, policies, practice
8
European management journal
7
International journal of electronic customer relationship management : IJECRM
7
Journal of marketing analytics : JMA
7
Management decision : MD
7
Marketing theory
7
Service business
7
The TQM journal : the international review of organizational improvement
7
Cogent business & management
6
Harvard-Business-Manager : das Wissen der Besten
6
Journal of marketing management : MM
6
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
Marketing intelligence & planning
6
Springer eBook Collection / Business and Economics
6
The international journal of bank marketing : IJBM
6
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Source
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ECONIS (ZBW)
1,447
Other ZBW resources
1
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91
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91
AI service impacts on brand image and customer equity : empirical evidence from China
Yuan, Chunlin
;
Wang, Shuman
;
Liu, Yue
- In:
The journal of brand management : an international journal
30
(
2023
)
1
,
pp. 61-76
Persistent link: https://www.econbiz.de/10013493098
Saved in:
92
Customer value cocreation behaviors in hospitality : antecedents and mediators
Yen, Chang-Hua
- In:
International journal of hospitality management
110
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014310682
Saved in:
93
A DEA-based approach to customer value analysis
Cherchye, Laurens
;
Rock, Bram de
;
Dierynck, Bart
; …
- In:
European journal of operational research : EJOR
308
(
2023
)
3
,
pp. 1319-1331
Persistent link: https://www.econbiz.de/10014311896
Saved in:
94
Impact of corporate social performance on shareholder value
Armoti, Ayman Mustafa Al
;
Alsayari, Mariam
;
Alsalman, …
- In:
International journal of business performance …
24
(
2023
)
3/4
,
pp. 304-314
Persistent link: https://www.econbiz.de/10014312165
Saved in:
95
From TQM to perceived value : an industrial outlook case study
Sleilati, Esther Bassil
- In:
International journal of public sector performance …
12
(
2023
)
1/2
,
pp. 99-118
Persistent link: https://www.econbiz.de/10014313438
Saved in:
96
Content marketing towards customer value creation
Repovienė, Rūta
;
Pažėraitė, Aušra
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 263-285
Persistent link: https://www.econbiz.de/10014318342
Saved in:
97
Exploring the mediating role of utilitarian value and hedonic value in the formation of oppositional loyalty in online communities
Ma, Xiangyang
;
Chen, Han
;
Lang, Xiaoping
;
Li, Tieshan
- In:
International journal of consumer studies
47
(
2023
)
4
,
pp. 1500-1515
Persistent link: https://www.econbiz.de/10014326026
Saved in:
98
Integrated customer lifetime value (CLV) and customer migration model to improve customer segmentation
Kessara Kanchanapoom
;
Jongsawas Chongwatpol
- In:
Journal of marketing analytics : JMA
11
(
2023
)
2
,
pp. 172-185
Persistent link: https://www.econbiz.de/10014326748
Saved in:
99
Customer value-in-use monitoring in business markets : an investigation into its determinants and consequences
Bischoff, Pirmin
- In:
Industrial marketing management : the international …
112
(
2023
),
pp. 160-174
Persistent link: https://www.econbiz.de/10014334334
Saved in:
100
The outcomes of B2B data-driven customer focused value creation
Holmes, Dawn
;
Zolkiewski, Judith
;
Burton, Jamie
- In:
The journal of business & industrial marketing
38
(
2023
)
6
,
pp. 1295-1315
Persistent link: https://www.econbiz.de/10014276776
Saved in:
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