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~subject:"Innovationsmanagement"
~subject:"Markenartikel"
~type_genre:"Book section"
~type_genre:"Collection of articles of several authors"
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Innovationsmanagement
Markenartikel
Conjoint analysis
239
Conjoint-Analyse
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49
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Conjoint measurement : methods and applications
3
Aktuelle Beiträge zur Markenforschung : Tagungsband des 3. Internationalen Markentags
1
Cross-functional innovation management : perspectives from different disciplines ; to Klaus Brockhoff for his 65. birthday
1
Entwicklungen in Produktionswissenschaft und Technologieforschung : Festschrift für Professor Dieter Specht
1
Fundamentals of marketing research ; Vol. 6
1
Impulse für die Markenpraxis und Markenforschung : Tagungsband der internationalen Konferenz "DerMarkentag 2011"
1
Marketingprobleme : innovative Lösungsansätze aus Forschung und Praxis
1
Operations research proceedings 2005 : selected papers of the Annual International Conference of the German Operations Research Society (GOR), Bremen, September 7 - 9, 2005
1
Product research : the art and science behind successful product launches
1
Tagungsband Controlling '93 : 25. - 26. März 1993, Düsseldorf
1
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Einfluss der Vorurteile westdeutscher Konsumenten auf die Beurteilung der Qualität ostdeutscher Marken
Glassl, Stephanie
;
Scharf, Andreas
- In:
Impulse für die Markenpraxis und Markenforschung : …
,
(pp. 113-139)
.
2012
Persistent link: https://www.econbiz.de/10010220142
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2
Handelsorientierte Markenbewertung
Wiesel, Stefan
;
Reutterer, Thomas
- In:
Aktuelle Beiträge zur Markenforschung : Tagungsband …
,
(pp. 211-222)
.
2010
Persistent link: https://www.econbiz.de/10003968952
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3
Marktorientierte Produkt- und Technologieentwicklung mittels Quality Function Deployment
Baier, Daniel
;
Brusch, Michael
- In:
Entwicklungen in Produktionswissenschaft und …
,
(pp. 769-788)
.
2009
Persistent link: https://www.econbiz.de/10003943408
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4
Challenges in integrating voice of the customer in advanced vehicle development process : a practitioner's perspective
Rajagopalan, Srinivasan
- In:
Product research : the art and science behind …
,
(pp. 199-209)
.
2009
Persistent link: https://www.econbiz.de/10003977227
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5
Assessing the effects of abstract attributes and brand familiarity in conjoint choice experiments
Wedel, Michel
;
Vriens, Marco
;
Bijmolt, Tammo H. A.
; …
-
2007
Persistent link: https://www.econbiz.de/10003541612
Saved in:
6
Measurement of price effects with conjoint analysis : separating informational and allocative effects of price
Rao, Vithala R.
;
Sattler, Henrik
- In:
Conjoint measurement : methods and applications
,
(pp. 31-46)
.
2007
Persistent link: https://www.econbiz.de/10003544570
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7
Improving the predictive validity of quality function deployment by conjoint analysis: a Monte Carlo comparison
Baier, Daniel
;
Brusch, Michael
- In:
Operations research proceedings 2005 : selected papers …
,
(pp. 619-624)
.
2006
Persistent link: https://www.econbiz.de/10003347799
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8
Applications of conjoint analysis to new product development
Sattler, Henrik
- In:
Cross-functional innovation management : perspectives …
,
(pp. 159-173)
.
2004
Persistent link: https://www.econbiz.de/10002504198
Saved in:
9
Measurement of price effects with conjoint analysis: separating informational and allocative effects of price
Rao, Vithala R.
;
Sattler, Henrik
- In:
Conjoint measurement : methods and applications
,
(pp. 47-66)
.
1999
Persistent link: https://www.econbiz.de/10001444664
Saved in:
10
New product development in the software industry: the role of conjoint analysis
Marzocchi, Gian Luca
;
Brasini, Sergio
;
Rimessi, Marcello
- In:
Conjoint measurement : methods and applications
,
(pp. 135-160)
.
1999
Persistent link: https://www.econbiz.de/10001444686
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