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~subject:"Konsumentenverhalten"
~type_genre:"Accompanied by computer file"
~type_genre:"Article in journal"
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Search: subject_exact:"Podcast advertising"
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Konsumentenverhalten
Mobile Marketing
275
Mobile marketing
275
Consumer behaviour
154
Internet marketing
153
Online-Marketing
153
Mobile communications
150
Mobilkommunikation
150
Advertising effects
97
Werbewirkung
97
Advertising
94
Werbung
93
Mobile Business
92
Mobile business
92
Mobile phone
74
Mobiltelefon
74
mobile marketing
36
Innovation adoption
33
Innovationsakzeptanz
33
Mobile Anwendung
33
Mobile application
33
Marketing management
32
Marketingmanagement
32
Social Web
27
Social web
27
USA
21
United States
21
Mobile advertising
20
mobile advertising
20
Beziehungsmarketing
19
Relationship marketing
19
Brand management
18
Markenführung
18
Internet
16
E-commerce
15
Electronic Commerce
15
Online retailing
15
Online-Handel
15
Viral marketing
14
Virales Marketing
14
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154
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Accompanied by computer file
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27
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Graue Literatur
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Cui, Xuebin
3
Katona, Zsolt
3
Agarwal, Reeti
2
Avis, Mark
2
Baek, Tae Hyun
2
Bamoriya, Hemant
2
Bernritter, Stefan F.
2
Dix, Steve
2
Drossos, Dimitris A.
2
Gao, Tao
2
Ghose, Anindya
2
Giaglis, George M.
2
Gordon, Brett R.
2
Högberg, Johan
2
Jamieson, Kyle
2
Jerath, Kinshuk
2
Ketelaar, Paul E.
2
Maseke, Bernardus Franco
2
Mehrotra, Ankit
2
Narayanan, Sridhar
2
Pagani, Margherita
2
Phau, Ian
2
Rafieian, Omid
2
Rohm, Andrew J.
2
Santoso, Irene
2
Scholz, Joachim
2
Shimul, Anwar Sadat
2
Shin, Jiwoong
2
Shin, Wonsun
2
Stephen, Andrew T.
2
Sultan, Fareena
2
Sárváry, Miklós
2
Trinh, Giang
2
Varnali, Kaan
2
Wilbur, Kenneth C.
2
Wästlund, Erik
2
Yoganarasimhan, Hema
2
Aas, Tor Helge
1
Aghniadi
1
Agrawal, Shiv Ratan
1
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Journal of retailing and consumer services
9
International journal of internet marketing and advertising : IJIMA
8
Journal of business research : JBR
7
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Business horizons
4
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
4
Journal of marketing
4
Journal of marketing research
4
Young consumers : insight and ideas for responsible marketers
4
Asia Pacific journal of marketing and logistics
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of promotion management : JPM
3
Journal of promotion management : innovations in planning and applied research
3
Electronic commerce research and applications
2
GITAM journal of management : a quarterly publication of GITAM Institute of Management
2
International journal of advertising : the review of marketing communications
2
International journal of business information systems : IJBIS
2
International journal of e-business research : an official publication of the Information Resources Management Association
2
International journal of markets and business systems
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International journal of technology marketing : IJTMkt
2
Journal of international consumer marketing
2
Journal of marketing communications
2
Journal of retailing
2
Journal of the Academy of Marketing Science
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Production and operations management : the flagship research journal of the Production and Operations Management Society
2
The journal of applied business research
2
The marketing review
2
Acta Universitatis Danubius / Oeconomica
1
Arab economic and business journal
1
Arts and the market
1
Corporate communications : an international journal
1
Direct marketing : an international journal
1
Electronic commerce research
1
European journal of marketing
1
European journal of marketing : EJM
1
Expert journal of marketing
1
Global business review
1
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ECONIS (ZBW)
154
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154
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1
A simplified mobile advertising model to study advertising spreading through personal social networks and branded apps
Garcia-Davalos, Alexander
;
Garcia-Duque, Jorge
- In:
Journal of promotion management : innovations in …
29
(
2023
)
8
,
pp. 1104-1137
Persistent link: https://www.econbiz.de/10014369753
Saved in:
2
Factors affecting consumer attitudes towards SMS advertising in the Palestinian banking sector. The moderating role of national culture
Salem, Mohammed
;
Baidoun, Samir
;
Wady, Rushdy
; …
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 747-768
Persistent link: https://www.econbiz.de/10014414330
Saved in:
3
The perceived image of nudity in digital advertisements
Daou, Lindos
;
Maksoud, Lea
- In:
Arab economic and business journal
15
(
2023
)
1
,
pp. 1-9
Persistent link: https://www.econbiz.de/10014250329
Saved in:
4
Serving two masters? : optimizing mobile ad contracts with heterogeneous advertisers
Ghoshal, Abhijeet
;
Mookerjee, Radha
;
Sun, Zhen
- In:
Production and operations management : the flagship …
32
(
2023
)
2
,
pp. 618-636
Persistent link: https://www.econbiz.de/10014266088
Saved in:
5
Exploring social influence effect on mobile marketing behaviors of young consumers in the USA and Mexico
Oyedele, Adesegun
;
Goenner, Emily
- In:
Young consumers : insight and ideas for responsible …
25
(
2024
)
2
,
pp. 250-272
Persistent link: https://www.econbiz.de/10014511562
Saved in:
6
Affective contagion effects in cross-cultural mobile marketing : evaluative conditioning experiments with foreign users
Estrader, Joaquin
;
Song, Jing
;
Li, Xinrui
- In:
Journal of global marketing
37
(
2024
)
2
,
pp. 79-98
Persistent link: https://www.econbiz.de/10014515033
Saved in:
7
Where you live matters : the impact of offline retail density on mobile shopping app usage
Cui, Xuebin
;
Zhu, Ting
;
Chen, Yubo
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 41-55
Persistent link: https://www.econbiz.de/10014527073
Saved in:
8
Behaviorally targeted location-based mobile marketing
Bernritter, Stefan F.
;
Ketelaar, Paul E.
;
Sotgiu, Francesca
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
4
,
pp. 677-702
Persistent link: https://www.econbiz.de/10012587383
Saved in:
9
Consumer response to podcast advertising : the interactive role of persuasion knowledge and parasocial relationships
Brinson, Nancy H.
;
Lemon, Laura L.
;
Bender, Coral
; …
- In:
Journal of consumer marketing
40
(
2023
)
7
,
pp. 971-982
Persistent link: https://www.econbiz.de/10014471164
Saved in:
10
Mobile advertisement campaigns for boosting in-store visits : a design framework and case study
Keshanian, Kimia
;
Ramasubbu, Narayan
;
Dutta, Kaushik
- In:
Production and operations management : the flagship …
32
(
2023
)
8
,
pp. 2438-2454
Persistent link: https://www.econbiz.de/10014328691
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