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~subject:"Kundenzufriedenheit"
~subject:"Retail trade"
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Search: subject_exact:"Kundenbindungsprogramm"
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Kundenzufriedenheit
Retail trade
Kundenbindungsprogramm
881
Loyalty program
878
Beziehungsmarketing
459
Relationship marketing
456
Consumer behaviour
412
Konsumentenverhalten
412
Einzelhandel
138
Rabatt
95
Rebate
91
Deutschland
90
Theorie
87
Theory
87
Customer satisfaction
84
Germany
82
Sales promotion
76
Verkaufsförderung
76
Kundenbindung
73
USA
67
United States
67
Marketing management
58
Marketingmanagement
58
Loyalty programs
54
Preismanagement
50
Pricing strategy
50
Dienstleistungsqualität
43
Service quality
43
Kundenkarte
41
Customer retention
37
Hotel industry
37
Hotellerie
37
Online retailing
35
Online-Handel
35
Internet marketing
34
Online-Marketing
34
Mobile Business
31
Mobile business
31
Lebensmitteleinzelhandel
30
Food retailing
28
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Undetermined
85
Free
30
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Article
157
Book / Working Paper
46
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Article in journal
145
Aufsatz in Zeitschrift
145
Aufsatz im Buch
12
Book section
12
Hochschulschrift
11
Graue Literatur
8
Non-commercial literature
8
Thesis
8
Arbeitspapier
5
Case study
5
Fallstudie
5
Working Paper
5
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2
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2
Bibliografie enthalten
1
Bibliography included
1
Collection of articles of several authors
1
Collection of articles written by one author
1
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1
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1
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Language
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English
179
German
24
Author
All
Bijmolt, Tammo H. A.
5
Mattila, Anna S.
5
Tanford, Sarah
5
Bhardwaj, Renu
4
Soni, Pavleen
4
Bombaij, Nick J. F.
3
Breugelmans, Els
3
Hwang, Yoo Hee
3
Köhler, Sven
3
Li, Zonghuo
3
Pennings, Joost M. E.
3
Sheehan, Daniel
3
Söderlund, Magnus
3
Wansink, Brian
3
Wierich, Ralf
3
Wong, IpKin Anthony
3
Ahmed, Zafar U.
2
Baloglu, Seyhmus
2
Banik, Shanta
2
Bendle, Neil T.
2
Blacha, Kirsten
2
Bojei, Jamil
2
Chintagunta, Pradeep K.
2
Colliander, Jonas
2
Dekimpe, Marnik G.
2
Elliott, Caroline
2
Fearne, Andrew P.
2
Foschi, Matteo
2
Gupta, Seema
2
Hagberg, Johan
2
Helm, Roland
2
Hoffmann, Nicolas
2
Huber, Frank
2
Hwang, Eunmin
2
Ittersum, Koert van
2
Jin, Hyun Seung
2
Julian, Craig C.
2
Kyguoliene, Asta
2
Lam, Iok Keng Veronica
2
Leenheer, Jorna
2
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Institution
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Books on Demand GmbH <Norderstedt>
1
Bundesverband des Deutschen Textil-Einzelhandels
1
Center of Market Oriented Product and Production Management
1
epubli GmbH
1
Published in...
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Journal of retailing and consumer services
14
Journal of business research : JBR
8
International journal of hospitality management
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of retailing
4
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
3
Marketing letters : a journal of research in marketing
3
The international review of retail, distribution and consumer research
3
Tourism management : research, policies, practice
3
European journal of marketing : EJM
2
European retail research
2
Forschungsergebnisse der WU Wirtschaftsuniversität Wien
2
Handelsforschung
2
International journal of business innovation and research
2
International journal of electronic marketing and retailing : IJEMR
2
Journal of business economics : JBE
2
Journal of hospitality marketing & management
2
Journal of marketing theory and practice
2
Journal of organizational computing and electronic commerce
2
Journal of travel and tourism marketing
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Kundenmanagement & Electronic Commerce
2
MSI reports : working paper series
2
Predicting trends and building strategies for consumer engagement in retail environments
2
The journal of services marketing
2
The service industries journal
2
Administrative Sciences : open access journal
1
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
1
Advances in information systems and management science
1
Asia Pacific journal of marketing and logistics
1
Asia-Pacific journal of management research and innovation
1
Asian Academy of Management journal : AAMJ
1
Australasian marketing journal
1
BTE-Fachdokumentation
1
Beiträge zur Unternehmensführung
1
Best Practice in Marketing : Erfolgsbeispiele zu den vier Kernaufgaben im Marketing
1
Business analyst : a refereed journal of Shri Ram College of Commerce
1
Business intelligence and analytics in small and medium enterprises
1
Business strategy and the environment
1
CARESS working paper
1
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ECONIS (ZBW)
203
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61
The influence of coupon duration on consumers’ redemption behavior and brand profitability
Zhang, Zelin
;
Ma, Minghui
;
Popkowski Leszczyc, Peter T. L.
- In:
European journal of operational research : EJOR
281
(
2020
)
1
,
pp. 114-128
Persistent link: https://www.econbiz.de/10012153635
Saved in:
62
Does online retail coupons and memberships create favourable psychological disposition?
Balakrishnan, Janarthanan
;
Foroudi, Pantea
;
Dwivedi, …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 229-244
Persistent link: https://www.econbiz.de/10012257593
Saved in:
63
Mobile Couponing im stationären Einzelhandel : Analyse erfolgversprechender Gestaltungsansätze und ihrer Problembereiche
Winkler, Tobias
-
2020
Persistent link: https://www.econbiz.de/10012261686
Saved in:
64
When do loyalty programs work? : the moderating role of design, retailer-strategy, and country characteristics
Bombaij, Nick J. F.
;
Dekimpe, Marnik G.
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
1
,
pp. 175-195
Persistent link: https://www.econbiz.de/10012288658
Saved in:
65
The role of relationship quality and loyalty program in tourism shopping : a multilevel investigation
Lam, Iok Keng Veronica
;
Wong, IpKin Anthony
- In:
Journal of travel and tourism marketing
37
(
2020
)
1
,
pp. 92-111
Persistent link: https://www.econbiz.de/10012289263
Saved in:
66
Redesigning rewards for improved fairness perception and loyalty
Hareendrakumar VR
;
Subramoniam, Suresh
;
Nizar Hussain, M.
- In:
Vision : the journal of business perspective
24
(
2020
)
4
,
pp. 481-495
Persistent link: https://www.econbiz.de/10012388331
Saved in:
67
Impact of tourists' socio-demographic factors and number of previous visits on attitudinal loyalty : simultaneous testing of three loyalty types
Laškarin Ažić, Marina
;
Galičic, Vlado
-
2020
Persistent link: https://www.econbiz.de/10012601656
Saved in:
68
Examining the dynamics of customer adoption of retail loyalty programmes in India
Bhardwaj, Renu
;
Soni, Pavleen
- In:
International journal of electronic customer …
12
(
2020
)
4
,
pp. 357-372
Persistent link: https://www.econbiz.de/10012509251
Saved in:
69
Short-term impact of item-based loyalty program on customer purchase behaviors
Wu, Bo
;
Sun, Yi
;
Yada, Katsutoshi
- In:
The review of socionetwork strategies
14
(
2020
)
2
,
pp. 181-192
Persistent link: https://www.econbiz.de/10012306090
Saved in:
70
Retain or upgrade : the progress-framing effect in hierarchical loyalty programs
Yang, Morgan X.
;
Yu, Irina Y.
;
Chan, Haksin
;
Zeng, Kevin J.
- In:
International journal of hospitality management
89
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012293772
Saved in:
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